[All remote jobs](https://jobicy.com/jobs.md)[![Good Inside logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/88c4f033-221.png)](https://jobicy.com/company/good-inside.md)[Good Inside](https://jobicy.com/company/good-inside.md) # Freelance Copywriter, Pregnancy & Baby Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/good-inside.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 60–70 / hourDepartment[Content & Editorial](https://jobicy.com/categories/copywriting.md)EmploymentContractExperienceOpen levelPublished9 Oct 2026Apply before8 Nov 2026Listing views48Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This is an independent freelance copywriting engagement focused on pregnancy, babies, and early parenthood. The writer will create paid social, email, editorial, partnership, blog, and landing-page copy for Good Inside. Success requires demonstrated subject-matter expertise, a warm and credible brand voice, and the ability to translate briefs into polished multi-channel work independently. The engagement is project-based at an estimated 15–20 hours per week, with occasional in-person sessions in Midtown Manhattan when needed. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe role demands specialized pregnancy and new-parent audience knowledge alongside versatile performance and editorial copywriting skills. The contractor must independently scope work, make creative decisions, balance sensitive subject matter with marketing goals, and manage several project deadlines. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$65US market range$50–$900$99 AI insightThe disclosed rate is $60–$70 USD per hour, with a midpoint of $65 per hour. For an experienced US freelance copywriter specializing in parenting, maternal health, and multi-channel marketing content, an estimated competitive market range is approximately $50–$90 per hour; specialized expertise and performance-copy experience can support the upper end. ## Core skills Skills and capabilities most closely associated with this opportunity. [Pregnancy copywriting](https://jobicy.com/jobs?search_keywords=Pregnancy%20copywriting.md)[Parenting content](https://jobicy.com/jobs?search_keywords=Parenting%20content.md)[Maternal health](https://jobicy.com/jobs?search_keywords=Maternal%20health.md)[Paid social copy](https://jobicy.com/jobs?search_keywords=Paid%20social%20copy.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Editorial writing](https://jobicy.com/jobs?search_keywords=Editorial%20writing.md)[Landing page copy](https://jobicy.com/jobs?search_keywords=Landing%20page%20copy.md)[Brand voice](https://jobicy.com/jobs?search_keywords=Brand%20voice.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md) Sample interview questionsHow do you write about pregnancy or early parenthood without creating fear, guilt, or overly prescriptive messaging?I start by identifying the real concern behind the audience question and use empathetic, nonjudgmental language that acknowledges different experiences. I focus on practical clarity, choice, and trustworthy guidance, avoiding absolutes or anxiety-driven hooks while still making the content useful and engaging. Describe how you would turn one campaign brief into copy for paid social, email, and a landing page. I would first clarify the audience, core insight, desired action, offer, and success metric. I would then develop a single messaging platform and adapt it by channel: concise, hook-led variants for paid social; a more personal narrative and clear CTA for email; and benefit-led, objection-aware copy for the landing page. What is your process for handling sensitive or medically adjacent parenting content? I rely on credible source material, clearly distinguish education from medical advice, and flag claims that need expert review. My role is to make approved expert guidance accessible and emotionally resonant without overstating certainty or making unsupported promises. How do you use performance data to improve copy? I review channel-appropriate metrics such as click-through rate, conversion rate, opens, engagement, and qualitative feedback to identify which hooks, benefits, and objections resonate. I use those findings to form specific hypotheses, test new variants, and carry learnings into the next brief rather than making broad assumptions from one result. How do you manage multiple freelance projects with changing priorities and revision rounds? I confirm scope, stakeholders, deadlines, and revision expectations at the outset, then build a simple delivery plan with time for research, drafting, and feedback. I communicate risks early, ask focused questions before starting, and consolidate feedback into clear revision decisions so projects remain efficient and on schedule. Opportunity details ## About this role. Who We Are Good Inside is redefining parenting – not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. ### The Engagement We’re engaging an independent Copywriter, Pregnancy & Baby to help bring Good Inside to expecting and new parents through compelling, thoughtful copy. Projects will include paid social, emails to members and non-members, blog posts, editorial content, partnership campaigns, and landing pages. We’ll share a brief for each project with the goal, audience, and timeline, and you’ll decide how to approach the work. We’re looking for someone who deeply understands this space and has written for it professionally for multiple clients or brands. You know the questions, emotions, and decisions that come with pregnancy and life with a baby, and how to write about them with warmth, clarity, and credibility. You bring the expertise to take a brief and deliver polished copy using your own process. We care about the results, not how or when you get there. ### Project Scope * Write Across Channels Deliver copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages. Additional project types can be added by mutual agreement. * Connect With Expecting and New Parents Bring your expertise in pregnancy and early parenthood to each project. Deliver copy that makes parents feel understood, answers real questions, and builds trust without leaning on fear or guilt. * Own Your Process Turn a project brief into finished work using your own research, drafting, and working methods. Ask focused questions up front, then deliver by the agreed deadline. * Bring Ideas to the Work Pitch strong hooks, fresh angles, and thoughtful concepts, drawing on your knowledge of the audience. * Match the Brand Voice Deliver copy that fits Good Inside’s voice and brand guidelines. Our experts review content on sensitive or medical topics before publication. * Revisions and Results Each project includes revision rounds based on our consolidated feedback. Where available, we’ll share performance data you can use to sharpen future projects. ### What We’re Looking For * An experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space. Direct experience writing about pregnancy and babies is essential * Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents * A versatile writer who can move from a paid social hook to an email to a substantive blog post * An established independent writer who can take a brief and turn it into polished work * Comfortable scoping projects, setting timelines, and making creative decisions with the information available * A clear, thoughtful writer who balances empathy and credibility with marketing goals * Organized and reliable at managing multiple projects and deadlines * Open to feedback, with strong ownership of your deliverables Bonus if you: * Have experience with membership or subscription businesses * Have written for expert-led brands or translated expert guidance into accessible consumer content * Have experience using performance insights to improve paid social and email copy ### Engagement Details * Rate: $60–70 per hour, invoiced monthly and paid within 30 days * Estimated volume: roughly 15–20 hours per week, depending on project flow. This is an estimate, not a set schedule. * Your own schedule and location, with occasional in-person sessions in Midtown Manhattan when a project calls for it * A non-exclusive engagement: you’re free to work with other clients Equal Employment Opportunity Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone.. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. For information about Good Inside’s privacy practices, see our [Privacy Policy](https://www.goodinside.com/privacy-policy/). California applicants, please also see our [CA Applicant Privacy Notice](https://www.goodinside.com/privacy-policy/#california-applicant-privacy-notice). 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