[All remote jobs](https://jobicy.com/jobs.md)[![Zapier logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210317121153-967239.png)](https://jobicy.com/company/zapier.md)[Zapier](https://jobicy.com/company/zapier.md) # Finance Manager, Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/zapier.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 158,300–237,500 / yrDepartment[Finance & Accounting](https://jobicy.com/categories/accounting-finance.md)EmploymentFull TimeExperienceDirectorPublished11 Oct 2026Apply before10 Nov 2026Listing views58Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Zapier is seeking a Finance Manager to serve as the embedded FP&A partner for its marketing organization. The role owns marketing headcount planning, budgeting, actuals, purchase-order tracking, channel allocation, and ROI reporting. It connects marketing investment to pipeline, ARR, and closed-won revenue while partnering with Sales FP&A, Corporate FP&A, RevOps, Data, and marketing leadership. The manager will also help govern funnel definitions and use AI to automate recurring close and forecasting processes. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-autonomy finance business-partnering role requiring end-to-end ownership of a strategically important spend area and the ability to structure ambiguous problems. Success depends on translating complex marketing and pipeline economics into concise, decision-ready guidance for senior non-finance stakeholders. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$197,900US market range$135k–$210k0$231k AI insightThe disclosed annual base-compensation range is USD 158,300 to USD 237,500, producing a midpoint of USD 197,900. For a US-based Finance Manager/Marketing FP&A business partner with 4–6+ years of relevant experience, an estimated market base-salary range is USD 135,000 to USD 210,000; this is a market estimate, while the stated offer extends above the estimated market midpoint for stronger candidates. ## Core skills Skills and capabilities most closely associated with this opportunity. [Marketing FP&A](https://jobicy.com/jobs?search_keywords=Marketing%20FPA.md)[Financial Planning and Analysis](https://jobicy.com/jobs?search_keywords=Financial%20Planning%20and%20Analysis.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Headcount Planning](https://jobicy.com/jobs?search_keywords=Headcount%20Planning.md)[Marketing ROI](https://jobicy.com/jobs?search_keywords=Marketing%20ROI.md)[Pipeline Forecasting](https://jobicy.com/jobs?search_keywords=Pipeline%20Forecasting.md)[Revenue Modeling](https://jobicy.com/jobs?search_keywords=Revenue%20Modeling.md)[Variance Analysis](https://jobicy.com/jobs?search_keywords=Variance%20Analysis.md)[Cross-functional Business Partnering](https://jobicy.com/jobs?search_keywords=Cross-functional%20Business%20Partnering.md)[NetSuite](https://jobicy.com/jobs?search_keywords=NetSuite.md) Sample interview questionsHow would you build a marketing budget and operating plan for the upcoming year?I would begin with company ARR and pipeline objectives, then align with marketing leadership on channel strategy, hiring plans, vendor commitments, and key assumptions. I would build a driver-based model that separates brand and demand-generation investment, ties spend to funnel metrics and pipeline expectations, and includes scenarios for upside and downside cases. I would establish monthly actual-versus-plan reviews and clear owners for material variances. How would you evaluate ROI across demand-generation and brand marketing channels? For demand generation, I would assess incremental pipeline, conversion rates, CAC or cost per pipeline dollar, win rates, and closed-won revenue while accounting for attribution limitations and sales-cycle timing. For brand investment, I would use a broader scorecard that may include reach, awareness, direct traffic, branded search, and longer-term pipeline effects. I would clearly distinguish correlation from causality and communicate the confidence level behind each recommendation. Describe how you would identify and escalate an overspend risk before month-end. I would combine actuals, open purchase orders, vendor commitments, payroll forecasts, and expected accruals into a current forecast. If the forecast exceeded plan, I would identify the drivers, quantify the size and timing of the risk, and bring practical options to the budget owner, such as reprioritizing channel spend, deferring commitments, or seeking a formal reallocation. The goal is early visibility and a decision-ready recommendation rather than reporting a surprise after the fact. How would you partner with Sales, RevOps, and Data to improve pipeline forecasting? I would first align stakeholders on shared definitions for leads, MQLs, opportunities, sourced versus influenced pipeline, and stage conversion. Next, I would develop a transparent model using historical channel performance, conversion lags, sales capacity, and current spend plans. I would review forecast accuracy regularly, investigate deviations, and refine assumptions while ensuring finance and operating teams use the same source-of-truth metrics. What finance processes would you prioritize for AI-enabled automation in this role? I would prioritize repeatable, controlled processes such as variance-commentary drafts, purchase-order monitoring, data-quality checks, forecast refreshes, and recurring reporting preparation. I would keep human review over key calculations, judgment calls, and executive conclusions, especially where source data or assumptions may be incomplete. The objective would be to reduce manual work while improving speed, consistency, and auditability. Opportunity details ## About this role. ### AI at Zapier At [Zapier](https://zapier.com/about), we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here – that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on [How to Collaborate with AI During Zapier’s Hiring Process](https://zapier.com/l/jobs/ai-at-zapier), including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process – and when not to. Job Posted: September 21, 2026 Hi there! We’re looking for a Finance Manager to be the dedicated finance partner for Zapier’s marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company – headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You’ll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials. * [Our Commitment to Applicants](https://zapier.com/jobs/our-commitment-to-applicants/) * [Culture and Values at Zapier](https://zapier.com/jobs/culture-and-values-at-zapier/) * [Zapier Guide to Remote Work](https://zapier.com/learn/remote-work/) * [Zapier Code of Conduct](https://zapier.com/jobs/zapier-code-of-conduct/) * [Diversity and Inclusivity at Zapier](https://zapier.com/jobs/working-on-diversity-and-inclusivity/) ### About You * This isn’t your first rodeo. You have 4-6+ years of accounting/finance-specific experience, with 2+ years of working with Marketing or GTM orgs. A background in Big 4 Accounting, Investment Banking, or Management Consulting with meaningful ownership of operating expense areas * You’re comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders * You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes * You’re comfortable with ambiguity – able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped * You have good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked * You actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool * You’re a strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager * Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred ### Things You’ll Do * Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan * Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting * Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early * Serve as an embedded business partner to marketing leadership – not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time * Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens * Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps * Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end * Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles ### How to Apply At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We’re looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional. Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process. After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter! Zapier is an equal-opportunity employer and we’re excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone’s identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our [code of conduct](https://zapier.com/jobs/zapier-code-of-conduct) provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws. Zapier prioritizes the security of our customers’ information and is dedicated to adhering to all applicable data privacy laws. You can [review our privacy policy here](https://zapier.com/legal/data-privacy). Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [jobs@zapier.com](mailto:jobs@zapier.com). ### Application Deadline: The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled. Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out[this resource](https://docs.google.com/spreadsheets/d/1_lXQvKwuU4xXEbye7EW_En8iv1ZIMlQNmT7B2Mzbo24/edit?gid=0#gid=0) for a list of countries where we currently cannot have Zapiens permanently working. 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