[All remote jobs](https://jobicy.com/jobs.md)[![Cloudinary logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/06/2420d93729403f55a9cf8f6d70dbad81.png)](https://jobicy.com/company/cloudinary.md)[Cloudinary](https://jobicy.com/company/cloudinary.md) # Director of Digital Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/cloudinary.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 142k–247k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished12 Oct 2026Apply before11 Nov 2026Listing views30Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Cloudinary seeks a Director of Digital Marketing to own integrated growth for its self-service, product-led SaaS funnel. The role leads acquisition, conversion, lifecycle, SEO and AI discovery, content-led growth, experimentation, attribution, and ROI measurement. This senior leader will manage a lean team and specialist contractors while aligning Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders. Success depends on building repeatable growth systems that translate investment into qualified pipeline, new paying accounts, and revenue. The ideal candidate has deep B2B SaaS and developer-audience growth experience, paired with strong commercial and technical fluency. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-complexity director role with responsibility for full-funnel growth strategy, commercial outcomes, budget allocation, and executive-level ROI decisions. It requires hands-on expertise across several growth disciplines while leading cross-functional teams through ambiguity and rapid experimentation. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$194,500US market range$142k–$247k0$272k AI insightThe posting explicitly discloses a USD salary range of $142,000 to $247,000 for this full-time director-level role; the offer midpoint is $194,500 per year. The disclosed range is used as the market range because it is a credible, role-specific US compensation range, excluding bonus, options, and benefits. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS growth](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20growth.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Technical SEO](https://jobicy.com/jobs?search_keywords=Technical%20SEO.md)[AI search discovery](https://jobicy.com/jobs?search_keywords=AI%20search%20discovery.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Funnel analytics](https://jobicy.com/jobs?search_keywords=Funnel%20analytics.md)[Marketing ROI](https://jobicy.com/jobs?search_keywords=Marketing%20ROI.md) Sample interview questionsHow would you prioritize investment across paid acquisition, SEO, content, CRO, and lifecycle marketing for a self-service SaaS funnel?I would begin with funnel economics, channel incrementality, conversion bottlenecks, and time-to-impact. I would reserve capacity for proven scalable channels while funding a structured set of experiments, then reallocate budget based on qualified pipeline, new-account conversion, retention signals, and marginal return rather than top-of-funnel volume alone. Describe how you would establish trustworthy marketing attribution in a complex B2B SaaS environment. I would align stakeholders on standard funnel definitions and create a shared data model spanning product events, marketing touchpoints, CRM stages, and revenue outcomes. I would use multiple views of performance, including sourced, influenced, cohort, and incrementality analysis, while documenting assumptions and reconciling discrepancies with Data and RevOps. What is your approach to using AI in a growth marketing organization? I use AI to accelerate research, segmentation, content operations, analysis, quality assurance, and experiment ideation, while maintaining human review for brand, technical accuracy, and commercial judgment. I would also treat AI discovery surfaces as an evolving acquisition channel, measuring visibility, referral quality, and downstream conversion. How have you led a high-velocity experimentation program? I establish a clear intake and prioritization framework based on expected impact, confidence, effort, and strategic learning value. Each test has a defined hypothesis, success metric, decision threshold, owner, and review cadence, so teams can quickly stop weak initiatives, scale wins, and convert learning into repeatable playbooks. How would you communicate a growth investment recommendation to the CFO and executive leadership? I would present the business case in terms of investment, expected incremental outcomes, key assumptions, payback horizon, risks, and leading indicators. I would clearly distinguish attributed revenue from influenced value and explain the evidence behind the recommendation, including scenarios for scaling, maintaining, or reducing spend. Opportunity details ## About this role. Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web. Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you. Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web. Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you. Cloudinary is looking for a Director of Digital Marketing, a commercially rigorous, technically fluent growth leader to run our integrated Digital Marketing engine across self-service motions. As the business owner of growth, you will create demand, improve conversion, build owned acquisition surfaces, and translate growth investment into revenue and pipeline outcomes. Working closely with Product, Data, RevOps, Sales, Web, Content, Design and Finance, you will set the growth system, make trade-offs, and create the operating cadence that lets a lean team ship quickly and compound what works. This is a builder-leader role, not a channel-management role, suited to someone who combines strategic range with personal fluency in performance marketing, SEO, AI discovery, content-led acquisition, conversion optimization, lifecycle and analytics. ### Responsibilities: * Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts. * Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns. * Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces. * Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks. * Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue. * Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations. * Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working. * Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work. * Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and next-week priorities with clarity. ### About You: * MUST BE EAST COAST * 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing, combining strategic leadership with a hands-on approach to driving growth specifically among developer audiences. * A target-driven persona with a deep technical understanding of developers, combined with a rigorous grasp of both human developer and AI agent audiences. * A track record of owning integrated growth across paid, organic, lifecycle, CRO and content/product-led acquisition, with the judgement to decide where each lever belongs. * Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modelling and executive-level ROI storytelling. * Hands-on expertise in performance marketing and organic acquisition, plus working fluency in technical SEO, AI search/discovery, web experimentation and marketing automation. * Experience building high-velocity experimentation systems and operating with ambiguity, imperfect data and fast-changing product or market conditions. * Exceptional cross-functional leadership: able to align senior stakeholders and work credibly with Product, Engineering, Data, Finance, Sales and creative partners. * A practical AI-first operating mindset: uses automation and agents to accelerate research, content, analysis and operational throughput while retaining quality and commercial judgement. ### Preferred Qualifications: * Experience in developer-facing, API, media technology, infrastructure or technically complex SaaS products. * Experience scaling free tools, programmatic content, marketplaces or other owned acquisition products into measurable commercial value. * Experience leading distributed employees, agencies and contractor teams across multiple specialist disciplines. * Experience in online marketing driving registration. ### Compensation ### Additional Information Salary range: $142,000 – $247,000 + bonus + options + benefits #LI-BP1 We have you in mind. As an employee, you will experience many benefits, including: Awesome technology Top-talent peers 100% sponsored medical, dental, and vision plans for employees & family HSA company contribution Matching 401k program Robust vacation & wellness policy Annual development stipend Catered lunches or a food stipend Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce. 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