[All remote jobs](https://jobicy.com/jobs.md)[![Fleetio logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/07/e571b83c37e0ed5371754d319be16e76.jpeg)](https://jobicy.com/company/fleetio.md)[Fleetio](https://jobicy.com/company/fleetio.md) # Senior Director, Brand Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/fleetio.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished15 Oct 2026Apply before14 Nov 2026Listing views75Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Fleetio is seeking a senior brand marketing leader to unify and elevate its market narrative across creative, content, social, PR, sponsorships, and brand activations. Reporting to the CMO, this leader will manage an in-house brand and content team as well as external agencies during a high-growth phase for the B2B fleet-management SaaS company. The role requires launching a narrative and visual-identity evolution, building an authoritative content engine, and turning the company’s NASCAR partnership into sustained storytelling. Success will be measured through awareness, share of voice, engagement, content-influenced pipeline, and a consistent customer-facing brand experience. The position is a strategic, hands-on builder role for an experienced people leader with strong editorial and creative judgment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-stakes executive-level brand leadership role requiring a major narrative evolution across many channels while managing people, agencies, executive stakeholders, and measurable business outcomes. The successful candidate must combine strategic brand vision with operational rigor and credible B2B SaaS experience. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$210,000US market range (per year)$170k–$260k0$286k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. Estimated US annual market compensation for a remote Senior Director of Brand Marketing in B2B SaaS is approximately $170,000–$260,000, with an estimated midpoint of $210,000 per year; this is an AI estimate, not employer-provided compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [Brand strategy](https://jobicy.com/jobs?search_keywords=Brand%20strategy.md)[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Creative direction](https://jobicy.com/jobs?search_keywords=Creative%20direction.md)[Brand positioning](https://jobicy.com/jobs?search_keywords=Brand%20positioning.md)[Narrative development](https://jobicy.com/jobs?search_keywords=Narrative%20development.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[Public relations](https://jobicy.com/jobs?search_keywords=Public%20relations.md)[Social media marketing](https://jobicy.com/jobs?search_keywords=Social%20media%20marketing.md)[Video marketing](https://jobicy.com/jobs?search_keywords=Video%20marketing.md)[Sponsorship activation](https://jobicy.com/jobs?search_keywords=Sponsorship%20activation.md)[Agency management](https://jobicy.com/jobs?search_keywords=Agency%20management.md)[People leadership](https://jobicy.com/jobs?search_keywords=People%20leadership.md)[Demand generation alignment](https://jobicy.com/jobs?search_keywords=Demand%20generation%20alignment.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md) Sample interview questionsDescribe a B2B brand narrative or identity evolution that you led from strategy through market launch.I would explain the business problem, audience research, positioning choices, creative system, launch plan, and cross-functional governance. I would also share measurable outcomes such as awareness lift, share-of-voice gains, improved engagement, or pipeline influence, along with what I would improve next time. How would you ensure Fleetio’s refreshed narrative is consistently expressed across the website, sales materials, events, product surfaces, and PR? I would establish a clear messaging architecture and brand system, then create practical toolkits, templates, review processes, and ownership models. I would partner closely with product marketing, sales, demand generation, and customer marketing so adoption is embedded in their workflows rather than treated as a separate brand exercise. How would you convert a motorsport sponsorship into a year-round brand and demand-generation asset? I would build an integrated editorial calendar around race weekends, customer stories, behind-the-scenes content, executive moments, field activations, and social storytelling. Each activation would have defined audiences, channel plans, reusable content formats, and measurement goals beyond impressions, including engagement, earned media, audience growth, and influenced pipeline. What metrics do you use to evaluate brand performance in a B2B SaaS business? I use a balanced scorecard including aided and unaided awareness, share of voice, branded search, direct traffic, social engagement quality, earned-media reach, message recall, content consumption, and content-influenced pipeline. I pair leading indicators with revenue-adjacent measures and communicate both the results and the limitations of attribution clearly to leadership. How do you lead an in-house creative team and agency partners when priorities exceed capacity? I set a transparent intake and prioritization model tied to company objectives, audience impact, and expected business value. I clarify quality standards and decision rights, protect the team from low-value reactive work, and use agencies for specialized capacity or capabilities while holding all partners accountable to outcomes and a coherent brand system. Opportunity details ## About this role. A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud [founding member of the Rails Foundation](https://rubyonrails.org/foundation)! More about our team and company: * Fleetio overview video: [https://www.youtube.com/watch?v=YoXyXTFWbkg](https://www.youtube.com/watch?v=YoXyXTFWbkg) * Our careers page: [https://www.fleetio.com/careers](https://www.fleetio.com/careers) Fleetio is writing a new chapter. We are moving from a well-loved product in a category we helped define to a brand that fleet operators, technicians, and executives recognize at first sight and trust on instinct. We put our name on a NASCAR race. We have a car on track with 23XI Racing. We are rebuilding the company narrative around where fleet operations are actually going — not where it has been. What we need now is the person who makes it all feel like one thing. As Senior Director of Brand, you own how Fleetio looks, sounds, and shows up — everywhere. Our visual identity. Our editorial voice. Our social presence and video work. Our earned media. The creative expression of the company story across every surface a customer, a candidate, or an analyst will ever touch. You will lead a talented in-house team and a set of agency partners, and report directly to the CMO on a marketing leadership team being rebuilt for the next stage of growth. This is a builder’s role, not a caretaker’s. The narrative foundation is being set now. You get to define the expression of it. Fleetio has a product customers love and a story the market has not yet fully heard. Closing that gap is the single highest-leverage thing marketing can do for this company right now. This seat is where that work lives. ### What You’ll Own * Brand system and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsorship — the system that makes Fleetio recognizable in a category where most brands look interchangeable. * Content and thought leadership. Editorial strategy and the content engine — thought leadership, long-form, owned research, and the always-on content that builds authority with fleet leaders and feeds organic and AI-driven search. * Social and multimedia. Organic social and video as a real channel, not an afterthought — the presence that keeps Fleetio in the conversation between sales cycles. * Communications and PR. Earned media strategy in partnership with our PR agency, executive visibility programs, awards, and the messaging discipline that holds across every external moment. * Brand activation. Turning our 23XI Racing partnership and our field presence into a year-round content and storytelling engine — not a logo on a car. * Team and partners. Hiring, developing, and leading the brand and content team; owning agency relationships, creative operations, and the intake and prioritization system that lets a small team punch far above its weight. ### What Success Looks Like In your first year: * The new Fleetio narrative is live and consistent everywhere — from the homepage to the trade show booth to the sales deck — and it looks and sounds unmistakably like us. * Awareness and share of voice move measurably in our favor in the fleet management category. * The content engine runs at a cadence demand generation, and sales can actually build on, anchored by at least one owned research franchise, the industry cites. * The NASCAR partnership produces story, not just impressions — with a content calendar behind every race weekend. * The brand and content team is stronger, clearer on standards, and doing the best work of their careers. ### Who You Are * 10+ years in brand leadership, including 4+ years leading and developing teams. * You have taken a B2B brand — ideally SaaS, ideally at meaningful scale — through a narrative or identity evolution, and shipped it into market. Not just designed it. Shipped it. * You have real taste, editorial and visual, and the judgment to know when good enough ships and when it does not. * You are comfortable being measured. Awareness, share of voice, engagement, content-influenced pipeline — you can hold a number and defend it in front of a CEO. * You are a genuine partner to product marketing, demand generation, events, and customer marketing. Brand does not work in a room by itself. * You have managed agencies well — gotten more out of them than the retainer suggested. * You like real-world industries. Our buyers are fleet managers, technicians, and operations leaders. They are not marketers, and they can smell marketing from a mile away. ### Nice to Have * Sponsorship, partnership, or experiential activation experience — sports, motorsport, or large-scale events. * Experience building or running an in-house creative studio. * Challenger-brand or category-creation experience against a larger, better-funded incumbent. * Fluency in how content strategy is changing under AI-driven search and answer engines. ### Benefits * Multiple health/dental coverage options (100% coverage for employee, 50% for family) * Vision insurance * Incentive stock options * 401(k) match of 4% * PTO – 4 weeks (increases at year two!) * 12 company holidays + 2 floating holidays * Parental leave – birthing parent (16 weeks paid) non-birthing (4 weeks paid) * FSA & HSA options * Short and long term disability (short term 100% paid) * Community service funds * Professional development funds * Wellbeing fund – $150 quarterly * Business expense stipend – $125 quarterly * Mac laptop + new hire equipment stipend * Fully stocked kitchen with tons of drinks & snacks (BHM only) * Remote working friendly since 2012 #LI-Remote Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need. This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will. If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500. Show more [Apply now >](https://jobicy.com/jobs/155355-senior-director-brand-marketing.md) > Annual salary information is not provided for this position. 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