[All remote jobs](https://jobicy.com/jobs.md)[![Fleetio logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/07/e571b83c37e0ed5371754d319be16e76.jpeg)](https://jobicy.com/company/fleetio.md)[Fleetio](https://jobicy.com/company/fleetio.md) # Senior Lifecycle Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/fleetio.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished15 Oct 2026Apply before14 Nov 2026Listing views66Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Fleetio is hiring a senior lifecycle marketer to own customer journeys from lead nurture and trial conversion through onboarding, adoption, expansion, and retention. The role builds segmented, behavior-based email and automation programs across product-led, sales-assisted, mid-market, and enterprise motions. It requires hands-on Marketo and Salesforce expertise, with Gainsight preferred, plus strong partnership with Product, Revenue Operations, Sales, and Customer Success. Success will be measured through activation, conversion, engagement, retention, customer health, and revenue-linked lifecycle reporting. This is a remote role explicitly located in the United States. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, cross-functional B2B SaaS role requiring ownership of complex multi-motion lifecycle strategy as well as hands-on marketing automation and analytics. The high-growth environment, broad funnel accountability, and need to align multiple GTM teams increase its complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$145,000US market range (per year)$125k–$170k0$187.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer compensation was disclosed. The yearly cadence and USD market estimate are inferred for a US-based, full-time Senior Lifecycle Marketing Manager in B2B SaaS; estimated market range is $125,000–$170,000 annually, with a midpoint of $145,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Gainsight](https://jobicy.com/jobs?search_keywords=Gainsight.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Behavioral marketing](https://jobicy.com/jobs?search_keywords=Behavioral%20marketing.md)[Nurture campaigns](https://jobicy.com/jobs?search_keywords=Nurture%20campaigns.md)[Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[Trial conversion](https://jobicy.com/jobs?search_keywords=Trial%20conversion.md)[Funnel analytics](https://jobicy.com/jobs?search_keywords=Funnel%20analytics.md)[Lead scoring](https://jobicy.com/jobs?search_keywords=Lead%20scoring.md)[Customer retention](https://jobicy.com/jobs?search_keywords=Customer%20retention.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md) Sample interview questionsHow would you improve trial-to-paid conversion for Fleetio's product-led users?I would first map the trial journey and identify the product actions most correlated with conversion. I would then segment users by persona, fleet size, acquisition source, and usage behavior, delivering triggered onboarding messages that guide each segment toward key activation milestones. I would evaluate results through activation, engagement, conversion, and time-to-value metrics, then iterate through controlled tests. Describe how you would support both self-service and sales-assisted lifecycle journeys without creating inconsistent customer experiences. I would establish a shared lifecycle framework with common stages, definitions, messaging principles, and customer data. Within that framework, I would tailor orchestration by buying motion: product guidance and in-app or email triggers for self-service users, and coordinated nurture, account signals, and sales alerts for higher-value accounts. Shared reporting and regular GTM reviews would keep the experiences aligned. What is your approach to building a scalable nurture program in Marketo and Salesforce? I start with clear program objectives, audience rules, lifecycle stages, trigger logic, content requirements, and success metrics. I build modular templates, standardized tokens, reusable scoring and routing rules, and documented governance so programs can scale without losing quality. I also partner with RevOps to validate data quality, sync behavior, attribution, and handoff processes before launch. Which lifecycle metrics would you prioritize for this role, and how would you report them? I would prioritize activation rate, onboarding completion, trial-to-paid conversion, email deliverability and engagement, product adoption, expansion signals, retention, and lifecycle-sourced or influenced revenue. I would create dashboards that show performance by segment, customer stage, acquisition channel, and GTM motion. The reporting would combine leading behavioral indicators with downstream revenue and retention outcomes. Tell us about a time you used customer or product-usage data to optimize a campaign. A strong example would explain how I identified a drop-off point through funnel or usage analysis, formed a hypothesis about the customer friction, and created a targeted behavioral intervention. I would describe the audience, messaging, automation logic, experiment design, and measurable outcome, such as higher activation or conversion. I would also explain what I changed afterward to scale the learning across related journeys. Opportunity details ## About this role. A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud [founding member of the Rails Foundation](https://rubyonrails.org/foundation)! More about our team and company: * Fleetio overview video: [https://www.youtube.com/watch?v=YoXyXTFWbkg](https://www.youtube.com/watch?v=YoXyXTFWbkg) * Our careers page: [https://www.fleetio.com/careers](https://www.fleetio.com/careers) We’re looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions. You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are. You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle. As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes. ### Your Impact Own and evolve Fleetio’s lifecycle marketing strategy * Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention * Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions * Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent * Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion Drive product-led growth and trial conversion initiatives * Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance * Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly * Create behavioral and usage-based campaigns that guide users toward key activation milestones * Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates Support multi-motion go-to-market journeys * Build lifecycle programs that support both self-service and sales-assisted customer journeys * Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts * Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives * Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities Operationalize and scale lifecycle programs * Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems * Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy * Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization * Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance Measure, analyze, and optimize performance * Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators * Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey * Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics * Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes * Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics ### Your Experience * 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles * Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages * Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions * Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing * Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred * Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys * Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions * Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts * Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success * Experience building scalable automated nurture and engagement programs * Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities ### Benefits * Multiple health/dental coverage options (100% coverage for employee, 50% for family) * Vision insurance * Incentive stock options * 401(k) match of 4% * PTO – 4 weeks (increases at year two!) * 12 company holidays + 2 floating holidays * Parental leave – birthing parent (16 weeks paid) non-birthing (4 weeks paid) * FSA & HSA options * Short and long term disability (short term 100% paid) * Community service funds * Professional development funds * Wellbeing fund – $150 quarterly * Business expense stipend – $125 quarterly * Mac laptop + new hire equipment stipend * Fully stocked kitchen with tons of drinks & snacks (BHM only) * Remote working friendly since 2012 #LI-Remote Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need. This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will. If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500. Show more [Apply now >](https://jobicy.com/jobs/155360-senior-lifecycle-marketing-manager-3.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Vonage logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1bac058d-221.jpg) Vonage Oct 15 New ### [SVP, Partners](https://jobicy.com/jobs/155402-svp-partners.md) Join Vonage and help us innovate cloud communications for businesses worldwide! Why this role matters: Vonage is doubling down on partnerships as a primary growth engine — and this is… * ![Vonage logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1bac058d-221.jpg) Vonage Oct 15 New ### [Enterprise Account Director, New Business (API/CPaaS)](https://jobicy.com/jobs/155396-enterprise-account-director-new-business-api-cpaas.md) Join Vonage and help us innovate cloud communications for businesses worldwide! Vonage Communications APIs: As an emerging leader in the $10B+ communications API market, we empower global brands to connect… * ![Vonage logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1bac058d-221.jpg) Vonage Oct 15 New ### [Mid-Market Account Executive, New Business (API/CPaaS)](https://jobicy.com/jobs/155399-mid-market-account-executive-new-business-api-cpaas.md) Join Vonage and help us innovate cloud communications for businesses worldwide! Vonage Communications APIs: As an emerging leader in the $10B+ communications API market, we empower global brands to connect… * ![Paddle logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/28ca3645-221.png) Paddle Oct 15 New ### [Senior Account Executive](https://jobicy.com/jobs/155400-senior-account-executive-6.md) What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services,… * ![Motive logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/5cfcac16-221.jpg) Motive Oct 15 New ### [Account Executive, Enterprise – Mountain](https://jobicy.com/jobs/155394-account-executive-enterprise-mountain.md) Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations… * ![Brightline logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/8b6d8206-221.jpeg) Brightline Oct 15 New ### [Community Engagement Lead (BrightLife Kids – SF Bay Area)](https://jobicy.com/jobs/155384-community-engagement-lead-brightlife-kids-sf-bay-area.md) Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team and drive outreach across the entire San Francisco Bay Area. You have the… * ![Recorded Future, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/2467e1d2-221.png) Recorded Future, Inc. Oct 15 New ### [Senior Director, Regional Sales (West Coast)](https://jobicy.com/jobs/155388-senior-director-regional-sales-west-coast.md) With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! As a Senior Director, Regional Sales at Recorded Future, you… * ![Recorded Future, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/2467e1d2-221.png) Recorded Future, Inc. Oct 15 New ### [Senior Manager, Sales Engineering – US Public Sector](https://jobicy.com/jobs/155390-senior-manager-sales-engineering-us-public-sector.md) With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a technically credible, hands-on leader for… * ![Actian logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/0fee3ec4-221.webp) Actian Oct 15 New ### [Strategic Alliance Director](https://jobicy.com/jobs/155387-strategic-alliance-director.md) Actian is the leader in hybrid data management, cloud data warehouse, and data integration technology. We’re experiencing exponential growth and expanding our go-to-market engine through strategic partnerships. We’re seeking a… * ![Chili Piper logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/09/WRILS-200921093513-103223-e1600680921339.png) Chili Piper Oct 15 New ### [Sales Development Representative](https://jobicy.com/jobs/155386-sales-development-representative-8.md) About Chili Piper Chili Piper is a B2B SaaS company that helps GTM teams turn inbound leads into qualified meetings – instantly. Our Demand Conversion Platform makes it easier for… [Browse all jobs](https://jobicy.com/jobs.md)