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# Digital Experience Specialist – Canada

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/brafton.md)ShareRemote from[Canada](https://jobicy.com/job-region/canada.md)SalaryCAD 45k–55k / yrDepartment[Web, UI & UX Design](https://jobicy.com/categories/web-app-design.md)EmploymentFull TimeExperienceSeniorPublished16 Oct 2026Apply before15 Nov 2026Listing views34Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Brafton is hiring a remote Digital Experience Specialist to deliver user-centred website redesigns and optimization work for clients across Canada. The role combines UX research, information architecture, content strategy, CMS page building, CRO feedback, QA, and experimentation. The specialist will collaborate with project managers and cross-functional design, development, content, and SEO teams while also communicating with client stakeholders. Candidates need at least two years of relevant UX, web design, digital strategy, or content marketing experience and familiarity with WordPress, Webflow, HubSpot, spreadsheets, and preferably CSS. This is primarily an independent-contributor role in a deadline-driven remote agency environment.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

3/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe position requires a broad practical blend of UX, content, CMS, analytics, QA, and CRO skills, but is aimed at an early-career professional with two or more years of experience. Agency deadlines, multiple client projects, and cross-functional coordination increase the pace and communication demands.

## Salary analysis

Estimated compensation compared with the broader CA market for similar roles.

Estimated job median (per year)Market rateC$50,000CA market range (per year)C$50k–C$70k0C$77k

AI insightThe employer discloses a CAD 45,000–55,000 yearly salary range, with a midpoint of CAD 50,000 per year. For a Canadian Digital Experience Specialist with roughly two or more years of UX, web design, content strategy, and CMS experience, the estimated market range is CAD 50,000–70,000 yearly. The stated range is credible for an early-career, remote agency role, although its upper end is below the estimated market range for candidates with stronger technical or conversion-optimization expertise.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[User experience design](https://jobicy.com/jobs?search_keywords=User%20experience%20design.md)[Information architecture](https://jobicy.com/jobs?search_keywords=Information%20architecture.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Website redesign](https://jobicy.com/jobs?search_keywords=Website%20redesign.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[WordPress](https://jobicy.com/jobs?search_keywords=WordPress.md)[Webflow](https://jobicy.com/jobs?search_keywords=Webflow.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Elementor](https://jobicy.com/jobs?search_keywords=Elementor.md)[Website QA](https://jobicy.com/jobs?search_keywords=Website%20QA.md)[CSS](https://jobicy.com/jobs?search_keywords=CSS.md)[Google Sheets](https://jobicy.com/jobs?search_keywords=Google%20Sheets.md)[Stakeholder communication](https://jobicy.com/jobs?search_keywords=Stakeholder%20communication.md)

Sample interview questionsHow would you approach a website redesign for a client whose site has poor conversion performance?I would begin by reviewing analytics, conversion paths, audience needs, existing content, and stakeholder goals. I would then conduct a content audit, identify UX and messaging gaps, create an information architecture and prioritized recommendations, and validate improvements through QA and targeted A/B tests.

Describe your process for conducting a content audit and creating a Keep-Update-Delete report.

I inventory pages and key assets, assess each item against business goals, user intent, performance, accuracy, and brand alignment, and then classify it as keep, update, consolidate, redirect, or delete. I document the rationale and proposed next steps so stakeholders can make informed decisions and production teams can execute efficiently.

How do you ensure a page built in WordPress, Webflow, or HubSpot meets quality standards?

I compare the completed page against approved designs, content, brand standards, and functional requirements. I test responsive behavior, links, forms, navigation, visual consistency, accessibility basics, and browser compatibility, then log and resolve issues before release.

How would you use UX research findings to influence a client’s website messaging and navigation?

I would synthesize interviews, personas, journey observations, and analytics into clear audience needs and decision criteria. From there, I would recommend navigation labels, page hierarchy, messaging priorities, and calls to action that make the experience easier to understand and more relevant to users.

How do you manage competing deadlines while working independently in a remote agency setting?

I break work into defined milestones, prioritize by client impact and due date, and maintain transparent progress updates in project-management tools. If scope, dependencies, or timing change, I communicate early with the project manager and stakeholders to agree on a practical plan.

Opportunity details

## About this role.

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time position, and is open to candidates across Canada.

We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.

You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.

### Key Responsibilities – Website Redesign & Optimization:

* Analyze website performance metrics to inform strategic recommendations
* Lead content audits and create Keep-Update-Delete reports
* Develop intuitive navigation structures and information architecture
* Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
* Provide UX and CRO-focused feedback on wireframes and visual designs
* Ensure alignment with client brand messaging and visual identity
* Co-lead the project delivery process alongside a Project Manager
* Contribute to user journey mapping and documentation
* Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
* Propose and implement A/B and multivariate tests to support continuous improvement

### Key Responsibilities – Brand and UX Consultancy:

* Conduct qualitative research, including stakeholder interviews and persona development
* Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
* Support brand messaging strategy and product positioning
* Collaborate on naming, copy tone, and style guidance deliverables
* Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

### Essential Functions & Success Factors:

* Deliver high-quality, on-spec work within established deadlines
* Communicate clearly and confidently with internal teams and client stakeholders
* Collaborate across departments including design, development, content, and SEO
* Track project progress in internal project management tools
* Review and edit deliverables from colleagues as part of peer-review workflows
* Maintain alignment with client goals and internal quality standards
* Assist with formatting, information synthesis, and reporting as needed

### Additionally, this role may work toward:

* Exploring and developing new service offerings, with the support of managers and senior colleagues.
* Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
* Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
* Working closely with Brafton’s development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.

### Growth & Development Opportunities:

* Contribute to the evolution of service offerings and internal processes
* Stay current with industry trends in UX, data analysis, and content strategy
* Help build knowledge libraries, templates, and best practice documentation

### Required Skills & Experience:

* Bachelor’s degree preferred
* Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
* Excellent communication skills—written, verbal, and visual
* Proficiency with spreadsheets (e.g., Google Sheets, Excel)
* Working knowledge of UX, CRO, and content best practices
* Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
* Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
* Fluency in CSS is highly desirable
* Understanding of the modern digital marketing landscape

### Time Allocation:

* 70% Independent Contributor Work
* 20% Internal or Client Communications
* 10% Miscellaneous Tasks

### Additional Requirements:

* Access to reliable, professional-grade hardware and a stable internet connection
* Comfort working in a fully remote, deadline-driven environment
* Willingness to collaborate across time zones when needed

### Compensation

### Additional Information

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!

Show more

[Apply now >](https://jobicy.com/jobs/155505-digital-experience-specialist-canada.md)

*

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