[All remote jobs](https://jobicy.com/jobs.md)[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)[Wpromote](https://jobicy.com/company/wpromote.md) # Director, Programmatic B2B Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 119k–135k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished16 Oct 2026Apply before15 Nov 2026Listing views26Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Wpromote is seeking a senior programmatic advertising leader to direct B2B media strategy and campaign delivery for multiple client accounts. The role combines hands-on ownership of programmatic execution with client relationship leadership, team management, and development of scalable operating practices. The Director will connect media performance to CRM and pipeline outcomes, including MQLs, SQLs, opportunity progression, and revenue. Key responsibilities include audience and inventory strategy, budget pacing and forecasting, partner management, new-business pitches, and cross-channel demand-generation collaboration. This remote-first US role requires deep expertise in B2B buying journeys, DSPs, ABM, attribution, and executive-level communication. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-seniority, client-facing leadership role requiring advanced B2B programmatic expertise and accountability for strategy, operational quality, financial discipline, and account outcomes. The successful candidate must translate complex ad-tech and attribution data into credible business recommendations while building a growing team. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$127,000US market range (per year)$115k–$150k0$165k AI insightEmployer-disclosed annual base salary is $119,000–$135,000 USD, with a midpoint of $127,000. A reasonable estimated US annual market range for a Director-level B2B programmatic advertising role is $115,000–$150,000 USD; actual compensation may vary by agency scope, client portfolio, leadership experience, and location. The posting also references an annual performance bonus, which is not guaranteed and is excluded from the base-salary figures. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B programmatic advertising](https://jobicy.com/jobs?search_keywords=B2B%20programmatic%20advertising.md)[Demand-side platforms](https://jobicy.com/jobs?search_keywords=Demand-side%20platforms.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Audience segmentation](https://jobicy.com/jobs?search_keywords=Audience%20segmentation.md)[Media optimization](https://jobicy.com/jobs?search_keywords=Media%20optimization.md)[Campaign forecasting](https://jobicy.com/jobs?search_keywords=Campaign%20forecasting.md)[Budget pacing](https://jobicy.com/jobs?search_keywords=Budget%20pacing.md)[Multi-touch attribution](https://jobicy.com/jobs?search_keywords=Multi-touch%20attribution.md)[CRM integration](https://jobicy.com/jobs?search_keywords=CRM%20integration.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Google Analytics 4](https://jobicy.com/jobs?search_keywords=Google%20Analytics%204.md)[Client relationship management](https://jobicy.com/jobs?search_keywords=Client%20relationship%20management.md)[Team leadership](https://jobicy.com/jobs?search_keywords=Team%20leadership.md)[Business development](https://jobicy.com/jobs?search_keywords=Business%20development.md) Sample interview questionsHow have you connected programmatic campaign performance to B2B pipeline and revenue outcomes?I align campaign taxonomy, CRM stages, and attribution definitions before launch, then build reporting that traces engagement from targeted accounts through MQLs, SQLs, opportunities, and revenue. I use those findings to optimize audience segments, inventory, messaging, and budget toward quality and conversion rather than surface-level delivery metrics. Describe your approach to building a B2B programmatic audience strategy for an enterprise client. I begin with the ideal customer profile, buying committee, sales priorities, and funnel stage. I combine first-party CRM signals with firmographic, technographic, intent, and account-list data, establish exclusion and suppression logic, and create a test plan that measures account penetration and downstream lead quality. How would you manage an underperforming or difficult client account? I would first diagnose the issue using a clear assessment of performance, implementation, expectations, and stakeholder concerns. I would then present a prioritized recovery plan with transparent assumptions, owners, milestones, and reporting cadence, while maintaining proactive communication and focusing the team on measurable business outcomes. What experience do you have leading programmatic teams and creating scalable operating practices? I set clear roles, quality standards, pacing and optimization routines, documentation, and escalation paths so the team can operate consistently across accounts. I pair these processes with coaching, regular performance reviews, and practical development plans that strengthen both technical execution and strategic client communication. How do you evaluate emerging ad-tech or data partners for a B2B programmatic practice? I assess strategic fit, data quality, coverage against the target ICP, integration requirements, privacy and compliance posture, measurement capability, commercial terms, and expected incremental value. I prefer structured pilots with defined success criteria before making broader investment or recommending a partner to clients. Opportunity details ## About this role. The Role We are looking for a Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients! This role begins as an individual contributor with the opportunity to build and scale a team over time. You’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand. You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys. You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation. The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools. You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns. In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $119,000-$135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-CK #LI-Remote ### You Will Be * Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. * Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI). * Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions. * Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence. * Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution. * Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions. * Contributing to new business efforts – crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes. * Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs. * Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers. * Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts. * Serving as an escalation point for performance, strategy, or client relationship issues – balancing strategic counsel with practical, data-driven solutions. * Representing the agency externally at B2B-focused industry events, conferences, and with tech partners. ### You Must Have * 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment. * Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization. * Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation. * Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue). * Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms. * Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights. * Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs. * Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends. ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 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