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# User Acquisition Manager (PPC)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/capital-com.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md), [UAE](https://jobicy.com/job-region/united-arab-emirates.md), [Poland](https://jobicy.com/job-region/poland.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished16 Oct 2026Apply before15 Nov 2026Listing views41Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Capital.com seeks a hands-on User Acquisition Manager to run Google Ads acquisition campaigns for Asia and Australia. The role owns budget pacing, bidding, testing, reporting, and optimization against ROAS, CPA, and first-time-deposit KPIs. It requires regulated fintech or trading-media experience, strong Google Ads expertise, and an understanding of mobile attribution limitations. The manager will work independently while partnering with regional marketing, compliance, and advertising-platform account teams.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

4/5IndependentCollaborative

AI insightThis is a demanding performance-marketing position because it combines direct ownership of sizable multi-market paid-media activity with regulated financial-services advertising requirements. Success depends on making rapid, data-backed budget and bidding decisions despite attribution and platform-visibility constraints.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$110,000US market range (per year)$90k–$135k0$148.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer compensation is disclosed. The yearly cadence and USD market estimate are inferred from the seniority, specialist paid-acquisition scope, and typical full-time professional compensation conventions.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Pay-per-click advertising](https://jobicy.com/jobs?search_keywords=Pay-per-click%20advertising.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Search campaigns](https://jobicy.com/jobs?search_keywords=Search%20campaigns.md)[Performance Max](https://jobicy.com/jobs?search_keywords=Performance%20Max.md)[Universal App Campaigns](https://jobicy.com/jobs?search_keywords=Universal%20App%20Campaigns.md)[YouTube advertising](https://jobicy.com/jobs?search_keywords=YouTube%20advertising.md)[Display advertising](https://jobicy.com/jobs?search_keywords=Display%20advertising.md)[Budget pacing](https://jobicy.com/jobs?search_keywords=Budget%20pacing.md)[ROAS optimization](https://jobicy.com/jobs?search_keywords=ROAS%20optimization.md)[CPA optimization](https://jobicy.com/jobs?search_keywords=CPA%20optimization.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Mobile attribution](https://jobicy.com/jobs?search_keywords=Mobile%20attribution.md)[iOS ATT](https://jobicy.com/jobs?search_keywords=iOS%20ATT.md)[SKAdNetwork](https://jobicy.com/jobs?search_keywords=SKAdNetwork.md)

Sample interview questionsHow would you improve ROAS for a Google Ads portfolio across multiple APAC markets?I would first validate conversion tracking and segment performance by market, campaign type, device, audience, and funding outcome. I would then reallocate spend toward segments with sustainable first-time-deposit CPA and ROAS, test bidding and creative changes in controlled experiments, and account for market-specific compliance and payment behavior before scaling.

How do iOS ATT and SKAdNetwork limitations affect campaign optimization?

They reduce deterministic user-level visibility and can delay or aggregate conversion signals, so platform-reported results must be interpreted carefully. I would combine modeled platform data with internal funnel metrics, use consistent measurement windows, and avoid making major decisions based on short-term signal noise.

Describe how you would structure an A/B test for bidding strategy in Google Ads.

I would define one primary outcome, such as first-time-deposit CPA, establish a clear hypothesis, and isolate the bidding-strategy change while holding material variables as stable as possible. I would set an adequate test duration and spend threshold, review both conversion volume and downstream value, then document the before-and-after result and rollout decision.

How would you work with compliance when launching financial-services creative in a new market?

I would involve compliance early, provide market-specific creative and landing-page drafts, and build approval timing into the launch plan. I would maintain an approved-claims library, ensure required risk disclosures are present, and pause or revise ads promptly when regulatory feedback changes.

What metrics would you include in a weekly regional performance report?

I would report spend, impressions, clicks, conversion volume, first-time deposits, CPA, revenue, ROAS, budget pacing, and key week-over-week changes by market and channel. The report would also flag attribution caveats, material tests, anomalies, and concrete actions planned for the next period.

Opportunity details

## About this role.

Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You’ll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.

This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm’s length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.

### What you’ll do:

* Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
* Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
* Manage budget pacing and reallocation across markets and channels within your regions.
* Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
* Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
* Monitor and account for iOS attribution limitations (ATT/SKAD), PMax’s lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
* Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
* Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
* Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
* Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.

### What we’re looking for:

* 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience is a must have. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.
* Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.
* Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.
* Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).
* Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.
* Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.
* Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company’s compliance doctrine is a requirement.
* Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.

### Compensation

### Additional Information

Show more

[Apply now >](https://jobicy.com/jobs/155536-user-acquisition-manager-ppc.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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