[All remote jobs](https://jobicy.com/jobs.md)[![Zapier logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210317121153-967239.png)](https://jobicy.com/company/zapier.md)[Zapier](https://jobicy.com/company/zapier.md) # Sr. Product Marketing Manager, Enterprise Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/zapier.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 174,200–261,200 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished17 Oct 2026Apply before16 Nov 2026Listing views35Application actions0Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Zapier is hiring a senior product marketing leader to build and scale enterprise go-to-market strategy for new platform capabilities, including Sidekick. The role owns enterprise positioning, packaging, governance messaging, competitive differentiation, and field enablement. It partners closely with Sales, Product, Marketing, customer advocacy, and revenue enablement to turn product capabilities and deal feedback into repeatable enterprise motions. The ideal candidate has 8+ years of product marketing experience, technical fluency in AI agent workflows, and a strong record of supporting enterprise sales cycles. This is a US-remote, full-time role with substantial strategic ownership and cross-functional influence. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a highly senior role requiring the candidate to establish enterprise GTM motions while navigating technical AI concepts, commercial packaging, and complex enterprise sales needs. Success depends on independently making sound strategic decisions and aligning multiple senior stakeholders in a fast-changing product environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$217,700US market range (per year)$180k–$270k0$297k AI insightThe employer discloses an annual base salary range of $174,200 to $261,200 USD, with a midpoint of $217,700. This is broadly competitive for a senior enterprise product marketing manager in the US, particularly for a role requiring AI product fluency, enterprise GTM ownership, pricing and packaging expertise, and close sales partnership. Estimated US market compensation for comparable roles is approximately $180,000 to $270,000 annually; estimates are not verified salary research. ## Core skills Skills and capabilities most closely associated with this opportunity. [Enterprise product marketing](https://jobicy.com/jobs?search_keywords=Enterprise%20product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md)[Pricing and packaging](https://jobicy.com/jobs?search_keywords=Pricing%20and%20packaging.md)[Enterprise sales enablement](https://jobicy.com/jobs?search_keywords=Enterprise%20sales%20enablement.md)[AI workflow automation](https://jobicy.com/jobs?search_keywords=AI%20workflow%20automation.md)[Agent-based workflows](https://jobicy.com/jobs?search_keywords=Agent-based%20workflows.md)[MCP](https://jobicy.com/jobs?search_keywords=MCP.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Governance messaging](https://jobicy.com/jobs?search_keywords=Governance%20messaging.md)[Identity management](https://jobicy.com/jobs?search_keywords=Identity%20management.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Executive communication](https://jobicy.com/jobs?search_keywords=Executive%20communication.md) Sample interview questionsDescribe a time you took a new enterprise product from early customer validation to a repeatable go-to-market motion.I would explain the initial customer problem, the evidence gathered through design partners and sales conversations, and how I translated those insights into ICP criteria, positioning, packaging, and enablement. I would quantify results such as pipeline creation, adoption, win rate, or sales-cycle improvement, then describe how I iterated the motion using market and deal feedback. How would you explain an agent-based workflow or MCP-enabled capability to a C-level enterprise buyer? I would begin with the business outcome rather than the architecture: faster, more reliable execution of multi-step work with appropriate controls. I would then use a concrete workflow example, explain the governance model around access and identity, and connect technical differentiators to risk reduction, operational efficiency, and scale. How do you decide whether a product should have a distinct enterprise package? I would assess whether enterprise buyers have materially different requirements around security, administration, procurement, governance, integrations, support, or measurable business value. I would combine customer research, usage patterns, willingness-to-pay evidence, competitive context, and sales feedback to define packaging hypotheses, then validate them through structured experiments and deal analysis. Tell us about a time competitive feedback changed your product marketing strategy. I would describe how I identified a recurring competitor objection or loss pattern, separated surface-level feedback from the underlying buyer concern, and developed a specific response through positioning, proof points, product education, or enablement. I would share the measurable impact on win rates, objection handling, pipeline conversion, or sales confidence. How do you keep Product, Sales, and Marketing aligned when a new enterprise capability is evolving quickly? I create a shared operating cadence with clear decision owners, concise written updates, documented assumptions, and regular reviews of customer and deal evidence. I prioritize a small set of launch-critical decisions, equip the field with current materials and guidance, and ensure feedback from active opportunities returns quickly to the product and marketing teams. Opportunity details ## About this role. ### AI at Zapier At [Zapier](https://zapier.com/about), we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here – that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on [How to Collaborate with AI During Zapier’s Hiring Process](https://zapier.com/l/jobs/ai-at-zapier), including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process – and when not to. Job Posted: 2026-10-06 Location: Remote (US) Hi there! We’re looking for a Sr. Product Marketing Manager. Enterprise to build enterprise GTM for Zapier’s next chapter. Your first priorities include standing up enterprise GTM for Sidekick (our newest product), shaping our governance narrative, and equipping Sales to win on technical differentiators. As product and market signals evolve, you’ll own positioning and packaging wherever Zapier Enterprise needs the most leverage. You’ll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market. * [Our Commitment to Applicants](https://zapier.com/jobs/our-commitment-to-applicants/) * [Culture and Values at Zapier](https://zapier.com/jobs/culture-and-values-at-zapier/) * [Zapier Guide to Remote Work](https://zapier.com/learn/remote-work/) * [Zapier Code of Conduct](https://zapier.com/jobs/zapier-code-of-conduct/) * [Diversity and Inclusivity at Zapier](https://zapier.com/jobs/working-on-diversity-and-inclusivity/) ### About You * You’ve landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue * You bring deep product and technical depth – you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer * You have 8+ years in product marketing with meaningful time supporting enterprise sales * You’re entrepreneurial at enterprise scale – you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need * You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions * You’re comfortable collaborating async, with clear written updates, tight docs, and strong follow-through * You actively use AI tools to work more efficiently – ideally you’ve built automations yourself * You’re comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs – credible with both executives and end-users ### Things You’ll Do * Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA * Help shape our enterprise ICP and motion into a focused, repeatable GTM * Own our Governance story: how we position things like secure auths, identity management, and safety with agent use * Shape our talk track around Zapier’s differentiators like fluid determinism, and how they show up in the product * Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers * Bring product-level depth to competitive deals, grounding “why Zapier wins” in specific workflows and features * Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals * Partner with product and sales to shape and close enterprise opportunities on new platform capabilities * Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness ### How to Apply At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We’re looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional. Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process. After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter! Zapier is an equal-opportunity employer and we’re excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone’s identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our [code of conduct](https://zapier.com/jobs/zapier-code-of-conduct) provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws. Zapier prioritizes the security of our customers’ information and is dedicated to adhering to all applicable data privacy laws. You can [review our privacy policy here](https://zapier.com/legal/data-privacy). Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [jobs@zapier.com](mailto:jobs@zapier.com). ### Application Deadline: The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled. Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out[this resource](https://docs.google.com/spreadsheets/d/1_lXQvKwuU4xXEbye7EW_En8iv1ZIMlQNmT7B2Mzbo24/edit?gid=0#gid=0) for a list of countries where we currently cannot have Zapiens permanently working. 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