[All remote jobs](https://jobicy.com/jobs.md)[![Fandom logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/07/21d78ded-221.png)](https://jobicy.com/company/fandom.md)[Fandom](https://jobicy.com/company/fandom.md) # GTM Strategist Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/fandom.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 83k–152k / yrDepartment[Business Development](https://jobicy.com/categories/business.md)EmploymentFull TimeExperienceOpen levelPublished18 Oct 2026Apply before17 Nov 2026Listing views27Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Fandom is seeking a GTM Strategist to create category-specific pre-sale narratives, sales decks, and enablement materials for advertising partnerships. The role translates audience intelligence, product capabilities, and cultural insights into persuasive stories for categories such as CPG, QSR, financial services, retail, technology, telecommunications, and automotive. It partners closely with revenue sellers as well as Insights, Product Marketing, Creative, Operations, and AI teams to support proactive outreach and priority pitches. Candidates need at least five years of publisher-side media sales support, advertising solutions, storytelling, or sales-enablement experience. Success depends on building scalable commercial narratives that help sellers generate pipeline before a formal brief or RFP is issued. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, cross-functional strategic storytelling role requiring strong advertising-category knowledge and the ability to turn complex research and capabilities into commercially persuasive narratives. The work must balance repeatable sales enablement with fast customization for priority accounts and client opportunities. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$117,500US market range (per year)$95k–$155k0$170.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a salary range of $83,000 to $152,000 USD. The annual cadence is inferred because no pay period is stated, but the amounts and US-based full-time GTM strategist context strongly support yearly compensation. Estimated US market compensation for a comparable media advertising sales-enablement and GTM strategy role is approximately $95,000 to $155,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Pre-sale advertising solutions](https://jobicy.com/jobs?search_keywords=Pre-sale%20advertising%20solutions.md)[Category marketing](https://jobicy.com/jobs?search_keywords=Category%20marketing.md)[Media sales support](https://jobicy.com/jobs?search_keywords=Media%20sales%20support.md)[Strategic storytelling](https://jobicy.com/jobs?search_keywords=Strategic%20storytelling.md)[Presentation design](https://jobicy.com/jobs?search_keywords=Presentation%20design.md)[Sales deck development](https://jobicy.com/jobs?search_keywords=Sales%20deck%20development.md)[Audience insights](https://jobicy.com/jobs?search_keywords=Audience%20insights.md)[Advertiser partnerships](https://jobicy.com/jobs?search_keywords=Advertiser%20partnerships.md)[Commercial strategy](https://jobicy.com/jobs?search_keywords=Commercial%20strategy.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Generative AI tools](https://jobicy.com/jobs?search_keywords=Generative%20AI%20tools.md)[Account customization](https://jobicy.com/jobs?search_keywords=Account%20customization.md) Sample interview questionsHow would you turn Fandom's audience insights into a category-specific story for a CPG advertiser?I would start with the advertiser's growth objectives, target audience, seasonal priorities, and current category challenges. I would then identify relevant fan behaviors, cultural moments, and Fandom capabilities, organizing them into a simple narrative that connects insight to a recommended commercial approach and measurable advertiser value. Describe your process for creating a pre-sale deck that sellers can use repeatedly across accounts. I build a modular core narrative with a clear category problem, supporting evidence, differentiated positioning, solutions, and proof points. I create reusable sections for audience, insights, formats, and case studies, then provide guidance on which modules sellers can customize for an account while preserving a consistent strategic story. How do you handle conflicting feedback from sales, product marketing, and creative stakeholders? I align feedback to the deck's intended audience, commercial objective, and evidence base rather than treating all input as equal. I clarify decision owners, identify points of agreement, and propose edits that protect narrative clarity while incorporating the expertise each team contributes. Give an example of a proactive sales narrative you would develop before an RFP is issued. For an automotive category initiative, I might build a narrative around major entertainment releases and fandom-driven consideration moments, showing how engaged audiences research, discuss, and share interests. The deck would connect those behaviors to an automotive brand's awareness or model-launch goals and give sellers a timely reason to request a client conversation. How would you use generative AI in this role while ensuring quality and accuracy? I would use approved AI tools to accelerate research synthesis, outline development, and first-pass content organization. I would validate every claim against trusted source material, remove unsupported assumptions, check brand and client context, and apply human judgment to ensure the final narrative is accurate, secure, and commercially compelling. Opportunity details ## About this role. ### About this Role As a GTM Strategist, you own the pre-sale story for Category Partnerships and turn Fandom’s capabilities into clear, compelling category-specific decks that help sellers open doors and create opportunities. Fandom’s Category Partnerships business supports advertisers across CPG, QSR, Financial Services, Retail, Technology, Telecommunications and Automotive. You’ll translate Fandom’s audience, insights, products and capabilities into clear, compelling category narratives and polished sales decks that show brands why Fandom matters to their business. This role supports sales and sits at the intersection of strategy, storytelling and sales enablement—identifying the strongest story for each category and giving our Revenue teams the materials they need to proactively create opportunities. ### You Will… ### Own Category Partnership Storytelling * Develop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology. * Translate Fandom’s fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives. * Customize core Category Partnership narratives for priority accounts and opportunities. * Ensure every deck has a clear strategic story, strong narrative flow and polished presentation. * Keep Category Partnership materials current as Fandom’s insights, products and marketplace positioning evolve. ### Develop Proactive Category Narratives * Understand the key business challenges, consumer behaviors and marketing priorities within each category. * Identify the fan behaviors, cultural moments and audience opportunities most relevant to each vertical (i.e. fan holidays, seasonal moments, major releases) * Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives. * Connect Fandom’s capabilities into cohesive recommendations rather than presenting individual products in isolation. * Identify opportunities to create repeatable category narratives and sales materials that can scale across multiple accounts. Partner With Revenue * Work closely with Category Partnership sellers to understand account priorities and translate them into compelling pre-sale stories. * Support priority client meetings, proactive outreach and category-specific pitches with strategic narratives and presentation materials. * Incorporate seller and client feedback to continuously strengthen Category Partnership positioning and collateral. * Partner across Insights, Product Marketing, Creative and other teams to bring the strongest Fandom story into each category narrative. ### What Success Looks Like * Revenue teams have clear, differentiated and compelling stories for every priority category. * Sellers can confidently explain why Fandom matters to a CPG, QSR, Financial Services, Retail, Tech, Telco or Automotive marketer—and translate that story into a reason for a client conversation. * Ultimately, this role helps shift Category Partnerships from responding to briefs to proactively creating opportunities, using strong strategy and storytelling to drive client interest, pipeline and revenue. ### You Have… * Experience servicing media sales teams at a publisher * 5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement * Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto. * Experience building scalable commercial solutions and translating custom concepts into repeatable offerings. * Excellent communication, storytelling, and enablement skills. * Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams. * Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context. ### Bonus Points… * You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling * You leverage AI technologies but you don’t rely on them for deck design or copy Benefits & Perks * Salary Range = $83k – $152k – (Actual salary available will vary based on location and market factors.) * Vibrant team culture * Comprehensive Medical, Dental, Vision * Training (unlimited Udemy + more) * Flexible working hours and time off * Equity & Retirement Programs including 401K match * Paid Parental Leave * International work environment with start-up culture ### About Fandom Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:[www.fandom.com](http://www.fandom.com). Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications. 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