[All remote jobs](https://jobicy.com/jobs.md)[![Happy Money logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/02/WRILS-210209211710-694513.jpg)](https://jobicy.com/company/happy-money.md)[Happy Money](https://jobicy.com/company/happy-money.md) # Creative Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/happy-money.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 110k–130k / yrDepartment[Creative & Design](https://jobicy.com/categories/design-multimedia.md)EmploymentFull TimeExperienceSeniorPublished19 Oct 2026Apply before18 Nov 2026Listing views28Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Happy Money is seeking a hands-on Creative Marketing Manager to lead creative strategy, content production, and design across web, paid media, lifecycle, direct mail, and organic social. The role combines creative direction with end-to-end execution, including writing, design, on-camera short-form video, shooting, editing, and performance optimization. This person will develop customer stories, manage creator and influencer partnerships, maintain brand consistency during a visual identity rollout, and support regulated-finance review processes. Success is measured through acquisition and engagement outcomes such as CPA, CTR, conversion rate, applications, and social growth. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a broad senior individual-contributor role requiring both strategic ownership and high-quality hands-on production across many channels. The candidate must balance rapid experimentation, performance accountability, brand stewardship, and compliance requirements in consumer finance. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$120,000US market range (per year)$105k–$145k0$159.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base salary range of $110,000–$130,000 USD. The annual cadence is inferred because no period is stated and the range is consistent with a full-time US creative marketing management role. A reasonable estimated US market range for this scope is $105,000–$145,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Creative strategy](https://jobicy.com/jobs?search_keywords=Creative%20strategy.md)[Graphic design](https://jobicy.com/jobs?search_keywords=Graphic%20design.md)[Figma](https://jobicy.com/jobs?search_keywords=Figma.md)[Adobe Creative Suite](https://jobicy.com/jobs?search_keywords=Adobe%20Creative%20Suite.md)[Photoshop](https://jobicy.com/jobs?search_keywords=Photoshop.md)[Premiere Pro](https://jobicy.com/jobs?search_keywords=Premiere%20Pro.md)[CapCut](https://jobicy.com/jobs?search_keywords=CapCut.md)[Short-form video production](https://jobicy.com/jobs?search_keywords=Short-form%20video%20production.md)[Content marketing](https://jobicy.com/jobs?search_keywords=Content%20marketing.md)[Social media marketing](https://jobicy.com/jobs?search_keywords=Social%20media%20marketing.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[Copywriting](https://jobicy.com/jobs?search_keywords=Copywriting.md)[Influencer marketing](https://jobicy.com/jobs?search_keywords=Influencer%20marketing.md) Sample interview questionsDescribe a creative campaign you developed from strategy through production and optimization.I would explain the business goal, audience insight, creative hypothesis, channel-specific assets, and testing plan. I would then share the performance results, such as CTR, CPA, conversion rate, or engagement, and describe how I used the findings to improve the next iteration. How would you make a complex financial topic, such as APR or debt payoff, understandable on social media? I would begin with one customer-focused question or misconception, use plain language and a strong visual example, and keep the story focused on a single takeaway. For short-form video, I would hook viewers immediately, show a practical comparison, and close with a clear, compliant call to action. How do you balance brand consistency with the need to test new creative concepts? I use brand guidelines to establish non-negotiables such as tone, typography, color, and claims standards, while testing variables such as hooks, formats, value propositions, imagery, and calls to action. I document results so winning concepts can become repeatable, on-brand templates. What process would you use to manage compliance review for fast-moving organic content? I would involve compliance early to define approved claims, disclosures, examples, and escalation paths. I would maintain pre-approved templates and an asset library, submit clear briefs with necessary context, and track feedback patterns to reduce avoidable revisions over time. How would you evaluate the success of a creator or influencer program? I would set goals before outreach, such as qualified traffic, conversions, engagement, content volume, or brand awareness, and select partners based on audience fit and credibility. I would use tracked links, platform analytics, content quality reviews, and cost-efficiency metrics to compare partners and refine future briefs and investments. Opportunity details ## About this role. ### ABOUT HAPPY MONEY Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence. Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $7 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at happymoney.com. View our [Employee Privacy Policy](https://drive.google.com/file/d/1PlDoDVlGPfcmkNK5meAmsnFV6DVuiypG/view?usp=sharing) here. Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our [Happy Money Way Overview!](https://drive.google.com/file/d/1wtjH-1Y9UDgAGX_5AjcSvF3y08zf3t1M/view?usp=sharing) ### ABOUT THE ROLE Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You’ll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You’ll be our lead designer across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers’ stories: how people paid off debt and made progress toward their goals. You’ll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You’ll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why. ### RESPONSIBILITIES * Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals * Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus * Design creative for every channel as Happy Money’s primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social * Set Happy Money’s creative standard as our new visual identity rolls out, working within brand guidelines * Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers * Lead Happy Money’s organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support * Appear on camera as the face of Happy Money’s social channels, in content like a 30-second explainer video on APR versus interest rate * Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web * Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels * Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results * Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns * Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms * Write clear briefs and run feedback loops with agencies, freelancers and creators * Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels * Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts * Balance creative priorities across acquisition, lifecycle, brand and product when requests compete * Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams ### WHAT SUCCESS LOOKS LIKE * Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications * Day-to-day design for paid, email, direct mail, web and social is produced in-house * Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility * A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats * Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix * A creator and influencer program is running, with partners in place and results tracked against clear goals * The team works from an organized library of approved assets, and campaigns launch faster because of it ### ABOUT YOU * 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution * A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually * A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards * Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut * Comfortable on camera and excited to be the face of Happy Money’s social channels * Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content * Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion * Experience using performance data to guide creative decisions and changing course when the numbers call for it * Experience preparing print-ready files and working with print and mail vendors * A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok * Highly organized and self-directed, comfortable running a test-and-learn channel without direction ### BONUS POINTS FOR * Experience in lending, banking or another regulated industry; Fair Lending awareness * Copywriting and storytelling experience, including email, long-form web copy and video scripts * Experience building or managing creator or influencer partnerships * Email template development experience * Motion design skills * Familiarity with HubSpot, including HubSpot CMS ### BENEFITS & PERKS * Generous medical, dental, and vision insurance options * Eligible for Annual Bonus * 401k Plan with a matching contribution * Generous PTO including sick leave, vacation, volunteer, and more * 12 Weeks Paid Parental Leave * Company-paid short & long term disability and life insurance * Monthly tech stipend to help cover expenses for remote work * Happy Money is a 100% fully distributed workforce Base Salary Range $110,000—$130,000 USD Show more [Apply now >](https://jobicy.com/jobs/155826-creative-marketing-manager.md) * ![Upload CV](data:image/svg+xml;base64,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) 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