[All remote jobs](https://jobicy.com/jobs.md)[![Ashby logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/63864ee6-221.png)](https://jobicy.com/company/ashby.md)[Ashby](https://jobicy.com/company/ashby.md) # Product Manager, Onboarding and Growth Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/ashby.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 180k–260k / yrDepartment[Product & Operations](https://jobicy.com/categories/management.md)EmploymentFull TimeExperienceDirectorPublished19 Oct 2026Apply before18 Nov 2026Listing views54Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Ashby is seeking a growth-oriented Product Manager to own onboarding, adoption, expansion, and product-led growth for its B2B recruiting platform. The role will map end-to-end customer journeys across organizational stakeholders, design in-product and transactional email experiences, and improve feature adoption. This PM will define onboarding metrics, analyze product signals, establish Product Qualified Lead criteria, and partner closely with Customer Success, Revenue Operations, data, and engineering. Ashby expects a high-agency product leader who conducts deep customer research, writes clear strategic thinking, and ships impactful changes at a sustained pace. The position is remote for candidates in the United States and Canada. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a first-of-its-kind growth and onboarding PM role with broad ownership over strategy, metrics, product experience, and cross-functional operating models. Success requires strong judgment beyond experimentation, deep customer research, and the ability to set direction for high-agency engineering partners. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$220,000US market range (per year)$170k–$250k0$275k AI insightAshby explicitly lists a yearly base-compensation range of $180,000–$260,000 USD, with a midpoint of $220,000. For a senior B2B SaaS growth Product Manager working remotely in the US or Canada, the estimated annual market range is $170,000–$250,000 USD. The stated range is credible and positioned competitively, particularly for a high-autonomy role with ownership of onboarding, adoption, and product-led growth. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product management](https://jobicy.com/jobs?search_keywords=Product%20management.md)[Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[Customer onboarding](https://jobicy.com/jobs?search_keywords=Customer%20onboarding.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Customer journey mapping](https://jobicy.com/jobs?search_keywords=Customer%20journey%20mapping.md)[Product strategy](https://jobicy.com/jobs?search_keywords=Product%20strategy.md)[User research](https://jobicy.com/jobs?search_keywords=User%20research.md)[Growth metrics](https://jobicy.com/jobs?search_keywords=Growth%20metrics.md)[Product analytics](https://jobicy.com/jobs?search_keywords=Product%20analytics.md)[Transactional email](https://jobicy.com/jobs?search_keywords=Transactional%20email.md)[Feature adoption](https://jobicy.com/jobs?search_keywords=Feature%20adoption.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Revenue operations](https://jobicy.com/jobs?search_keywords=Revenue%20operations.md)[Customer success](https://jobicy.com/jobs?search_keywords=Customer%20success.md)[Prioritization](https://jobicy.com/jobs?search_keywords=Prioritization.md) Sample interview questionsHow would you approach designing an onboarding experience for an ATS used by multiple stakeholders with different goals?I would begin with qualitative research and product data to identify the key roles, their jobs to be done, dependencies, and moments where they first realize value. I would then define role-specific activation milestones and build a progressive journey using in-product guidance, templates, and triggered communications. I would validate that the experience helps the organization, not just an individual user, reach shared adoption outcomes. What metrics would you use to measure the success of an onboarding and adoption program? I would use a layered metric framework: leading indicators such as completion of critical setup actions and role-based activation, behavioral indicators such as recurring use of high-value workflows, and lagging indicators such as retention, expansion, and support burden. Each metric should be tied to a clear customer-value hypothesis rather than tracked simply because it is easy to measure. Describe how you would define a Product Qualified Lead with Revenue Operations. I would combine firmographic fit, product usage signals, account context, and evidence of a problem that Ashby can solve. I would partner with RevOps and Sales to define a small set of observable, actionable criteria, establish routing rules and service-level expectations, then review conversion quality regularly. The goal is a shared definition that improves customer relevance rather than merely increasing lead volume. How do you make product decisions when A/B testing is impractical or unlikely to provide a clear answer? I use triangulation: direct customer research, behavioral data, support and success-team insights, market understanding, and a clear product principle. I document the decision, assumptions, expected outcomes, and leading signals, then ship a scoped solution and learn quickly from real customer behavior. This maintains rigor without treating experimentation as the only source of truth. How would you create urgency with high-agency engineers while preserving their ownership of the solution? I would create alignment on the customer problem, desired outcome, constraints, and priority rather than prescribing every implementation detail. I would keep scope explicit, resolve decisions quickly, make trade-offs visible, and give engineers room to shape the solution. Frequent communication around customer impact and milestones helps sustain momentum without undermining autonomy. Opportunity details ## About this role. Hi, I’m Geo, Ashby’s VP of Product. I joined Ashby August ‘26; [read more about why I joined here.](https://www.ashbyhq.com/blog/all/a-letter-from-chris-geoghegan-on-joining-ashby) I’m looking for a growth-oriented product manager to help users onboard and expand their usage of the product. At Ashby, we have a [unique approach to building products](https://www.ashbyhq.com/blog/culture/ashbys-operating-principles) (more on that below). As a PM, your primary goal is to eliminate frustration and bring delight to our customers. You’ll work with engineers who deeply understand the customer and business problem and own the solution end-to-end. This means that you spend less time writing detailed specs and more time with customers and doing deep product thinking. Our unique approach is working. We’re growing >100% year over year and have notable customers such as Notion, Linear, OpenAI, Shopify, and Snowflake. Our growth and retention metrics are best in class among our peers. We’re backed by amazing investors like Y Combinator, Elad Gil, Lachy Groom, and many more! ### The Challenge The surface area of our flagship ATS product is growing, and we are launching new products. This means customers are less likely to organically adopt the things that create value for them. Historically, onboarding has been human-driven by our amazing [Customer Success team](https://www.ashbyhq.com/blog/culture/customer-success). And now, we’re ready to productize our learnings. As Ashby grows, we need a single owner who can think deeply about the customer journey and design the product and email experiences that help users achieve their desired outcomes and get the most out of Ashby. This isn’t just about onboarding individuals. It requires thinking about how to onboard organizations with different roles and stakeholders with different goals. It’s going to be a fun challenge. ### What You’ll Be Working On * Customer Journey: This role isn’t focused on conversion rate optimization or running A/B tests. Instead, you’ll gain a deep understanding of the entire Customer Journey. Then you’ll design a thoughtful onboarding experience for each role, prioritizing how we can use the product and email to help users at different stages. * Product Led Growth: You’ll spearhead our product-led growth motion by working closely with our Customer Success team. They own our human-led onboarding and, in many respects, have designed the first version of this. You’ll also own transactional email (i.e. email triggered by product signals) as it is an extension of the product experience. * Adoption Metrics: This is our first-ever product team focused on growth and onboarding, so you’ll be responsible for defining and tracking key metrics to assess whether our onboarding experience helps customers realize value sooner. We have a small but mighty data team that you’ll partner with, but for the most part, you’ll be responsible for defining and analyzing these growth metrics yourself. * Product Qualified Leads: You’ll also work closely with our Revenue Operations team to figure out the bridge between product signals that initiate go-to-market activity. You’ll own the definition of a Product Qualified Lead (PQL) and work with the RevOps team to determine how to route them. * User Experience: Finally, you’ll own changes to features to make onboarding easier and drive adoption. If you think changing how a given feature works is critical to making onboarding easier, it isn’t off limits. Eventually, we’ll want you to create frameworks and consult with other product teams to help them drive adoption for their product areas. ### You could be a great fit if * You’ve owned onboarding, expansion, or growth for a B2B SaaS product * You have strong product taste, and you think of growth as more art than science * You’ve built a growth strategy rooted in principled thinking, research, and data * You can show evidence of driving long-term growth results * You have an unnatural curiosity and excitement about the end-user and the jobs they do * Your written communication skills are excellent * You’ve developed product metrics deeply connected to customer value * You can point to exceptional relationships with customer success teams * You know how to coach and motivate high-agency engineers and drive urgency ### We Work Differently At Ashby, the role of Product Managers is different from what I’ve seen in most product orgs. At a high level, PMs are responsible for shipping impactful product changes at high velocity, consistently and over an extended period. When we think about impactful product changes, our primary goal is to remove frustration and add delight. At many organizations, PMs are required to write detailed specs that handle every edge case. Designers are required to mock up every pixel. At Ashby, it’s different. We believe individual contributors do their best work when they have a deep understanding of the end user and the business, and ownership of the solution. This is reflected in the engineers Ashby hires: they own projects end-to-end and deeply understand the problems they are solving. PMs are expected to give significant white space in their specs. As a result, PMs can spend less time managing tickets and more time with customers and thinking deeply about the product strategy. At Ashby, PMs need to be the pace-setters for their product areas. This means they bring a healthy level of impatience and time-paranoia to the table. This does not mean cutting corners or demanding that engineers work unreasonable hours. As a PM, you can help engineers by managing the project scope well, identifying when it’s appropriate to bring in help, or being ruthless about prioritization. In particular for this role, we think it’s unlikely you’ll be able to A/B test your way to the right solution. We think it’s more likely to build great onboarding through deep thinking. A big part of that is research; you should expect to spend a significant amount of your time researching and understanding customer problems, and then a significant amount of time writing down your thinking. Finally, Ashby isn’t simply an ATS. Right from the foundations, it was designed to be much more than that. It’s a platform modelled around how organizations (from early-stage startups to massive enterprises) think about recruiting, managing, and retaining top talent. As a PM at Ashby, you should, over time, get familiar with our most common building blocks. You’ll invest not only in product improvements but in platform thinking. ### Interview Process If this also sounds exciting to you, please apply. We review every application and aim to get back to candidates within 2-3 days. For candidates that advance to the interview process here is what you can expect: * Intro Call with Geo (VP, Product) – 30 mins * Product Experience Deep Dive – 45 mins * Assignment Prepare written assignment (expect to set aside ~2 hours) * Present assignment – 60 mins * Final Round Interview – 2 hours Mostly focused on cross-functional Interviews to meet more of the team. This is a critical hire for us and a role that will touch a lot of functions – we want to make sure you’ll meet folks you’ll be working closely with ### Benefits * 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable. * Unlimited PTO with four weeks recommended per year. * Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise. * Generous equipment, software, and office furniture budget. Get what you need to be happy and productive! * $100/month education budget with more expensive items (like conferences) covered with manager approval. * $250/month tool budget plus access to Claude, Cursor, and Codex with generous token budgets. * If you’re in the US, we offer top-tier health insurance for you and your dependents, with 100% of premiums covered by Ashby. In other countries, we provide high-quality supplemental health insurance for you and your dependents, also fully covered by us. Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply. To request reasonable accommodations, please contact hiring@ashbyhq.com. Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position. 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