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# Paid Social & Programmatic Analyst

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/seatgeek.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 63k–92k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished19 Oct 2026Apply before18 Nov 2026Listing views38Application actions3Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

SeatGeek is hiring a Paid Social & Programmatic Analyst to manage performance advertising across Meta, TikTok, Reddit, and Snapchat. The role combines campaign execution, budget optimization against ROAS targets, creative testing, and measurement design. The analyst will work with analytics, creative, product, and engineering partners to improve incrementality and automate campaign operations. Success requires hands-on paid social experience, strong analytical judgment, and the ability to explain complex performance insights clearly. The position is remote within the United States, with optional office access.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

4/5IndependentCollaborative

AI insightThe role requires managing high-volume, performance-sensitive campaigns while balancing ROAS, changing event calendars, experiments, and cross-functional priorities. It also demands rigorous incrementality thinking beyond platform-reported metrics.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$77,500US market range (per year)$65k–$95k0$104.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a $63,000–$92,000 USD range but does not state a cadence. Yearly pay is inferred from the range magnitude, US location, full-time context, and professional analyst role. The midpoint is $77,500 per year; the estimated US market range for a paid social analyst with this scope is $65,000–$95,000 per year.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[Meta Ads Manager](https://jobicy.com/jobs?search_keywords=Meta%20Ads%20Manager.md)[TikTok Ads](https://jobicy.com/jobs?search_keywords=TikTok%20Ads.md)[Reddit Ads](https://jobicy.com/jobs?search_keywords=Reddit%20Ads.md)[Snapchat Ads](https://jobicy.com/jobs?search_keywords=Snapchat%20Ads.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[ROAS optimization](https://jobicy.com/jobs?search_keywords=ROAS%20optimization.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Incrementality measurement](https://jobicy.com/jobs?search_keywords=Incrementality%20measurement.md)[Conversion lift studies](https://jobicy.com/jobs?search_keywords=Conversion%20lift%20studies.md)[Data analysis](https://jobicy.com/jobs?search_keywords=Data%20analysis.md)[Looker](https://jobicy.com/jobs?search_keywords=Looker.md)[Campaign automation](https://jobicy.com/jobs?search_keywords=Campaign%20automation.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)

Sample interview questionsHow would you decide whether to increase or reduce spend on a paid social campaign that is close to its ROAS target?I would review recent performance trends, conversion lag, marginal ROAS, audience saturation, and data quality before acting. If marginal returns remain efficient and the result is statistically meaningful, I would scale gradually; if efficiency deteriorates, I would isolate the likely driver and reduce or reallocate spend while testing improvements.

Describe how you would measure whether a campaign generated incremental conversions rather than conversions that would have happened anyway.

I would propose a controlled test such as a geographic, audience, or holdout experiment with clearly defined treatment and control groups. I would compare conversion outcomes while accounting for baseline differences and then use the measured lift to guide budget and channel decisions.

How do you approach testing creative, targeting, and landing pages without creating an inconclusive experiment?

I start with a specific hypothesis and identify one primary variable to test, while keeping measurement windows, audiences, and success metrics consistent. I ensure adequate sample size, document the setup, and make a decision only after considering statistical confidence and practical business impact.

What metrics would you use to evaluate a catalog-driven campaign for live events?

I would monitor spend, revenue, ROAS, conversion rate, cost per purchase, event-level pacing, feed accuracy, creative coverage, and frequency. I would also review performance by performer, market, event date, and audience segment to identify opportunities for scaling or suppression.

How would you communicate a complex incrementality result to a non-technical creative or business stakeholder?

I would lead with the business conclusion, explain the comparison in plain language, and use a simple visual to show the difference between observed and incremental outcomes. I would then recommend the specific budget, creative, or targeting action supported by the result and clarify any limitations.

Opportunity details

## About this role.

### SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

Social platforms are a critical component of SeatGeek’s marketing strategy, because we need to meet live event fans where they are. As an Analyst on the Paid Social and Programmatic team, you’ll play an integral role in growing a channel that spends eight figures annually across Meta, TikTok, Reddit and Snapchat. You’ll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek’s overall user and revenue growth.

You’ll use both sides of your brain. You’ll develop growth marketing strategies alongside designers, data scientists and engineers, then prove the value of those strategies through rigorous, hypothesis-led measurement. This is a channel where we run real incrementality studies rather than taking platform-reported numbers at face value, so you’ll be involved in building for, and measuring, success.

### What you’ll do

* Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
* Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn’t
* Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
* Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
* Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
* Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we set budgets
* Partner with our Creative team on briefs and creative testing, and close the loop with performance results
* Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
* Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs

### What you have

* Bachelor’s degree
* 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
* Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
* An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
* Strong project and time management skills, so you can hold many campaigns and requests at once without dropping them
* Strong verbal and written communication. You’re at ease explaining a complex strategy to people who don’t live in the ad platforms
* Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
* Curiosity about measurement. You’ve asked whether a campaign was actually incremental, not just whether the platform reported a good number
* Interest in live entertainment and sports. Knowing who’s hot right now is a genuine advantage in this job

### Perks

* Discretionary annual bonus
* Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
* A WFH stipend to support your home office setup
* Unlimited PTO
* Up to 16 weeks of fully-paid family leave
* 401(k) matching
* Student loan matching program
* Health, vision, dental, and life insurance
* Up to $25k towards family building, reproductive health services and Gender-affirming care
* $500 per year for wellness expenses
* Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
* $360 per quarter to spend on tickets to live events
* Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $63,000 – $92,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

To review our candidate privacy notice, [click here.](https://seatgeek.com/privacy/USApplicantNotice)

### #LI-Remote

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