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# Director, Integrated Marketing

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/precision-medicine-group.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 130k–160k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished19 Oct 2026Apply before18 Nov 2026Listing views63Application actions5Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

This senior marketing leadership role owns an integrated, multichannel growth strategy for Precision AQ. The director will connect thought leadership, demand generation, digital activation, events, account-based marketing, and sales enablement into measurable campaigns. Key responsibilities include developing messaging and content programs, directing paid and owned digital channels, and optimizing funnel performance through HubSpot, Salesforce, and campaign analytics. The role requires substantial B2B marketing experience, ideally in healthcare, life sciences, pharmaceutical services, consulting, or another complex market. It also emphasizes using AI-enabled workflows to improve marketing operations, data outputs, and execution scalability.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role requires end-to-end ownership of sophisticated integrated campaigns while aligning executives, subject-matter experts, commercial teams, and marketing specialists. Success depends on balancing strategic leadership, technical marketing fluency, commercial judgment, and rigorous measurement in a complex B2B environment.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$145,000US market range (per year)$130k–$175k0$192.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a USD 130,000–160,000 range. Although the posting does not state a pay cadence beside the figures, yearly compensation is inferred from the amount, senior director level, US location, and full-time employment context. The estimated US annual market range for a director-level integrated marketing role in a complex B2B healthcare or life-sciences setting is USD 130,000–175,000.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Integrated marketing](https://jobicy.com/jobs?search_keywords=Integrated%20marketing.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[Digital marketing](https://jobicy.com/jobs?search_keywords=Digital%20marketing.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[Paid media](https://jobicy.com/jobs?search_keywords=Paid%20media.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Marketing AI tools](https://jobicy.com/jobs?search_keywords=Marketing%20AI%20tools.md)

Sample interview questionsHow would you create an integrated campaign for a priority life-sciences audience?I would begin with the commercial objective, target buying centers, account insights, and desired funnel outcome. I would then build a message architecture and customer journey that connects thought leadership, email, paid media, social, web content, sales plays, and event touchpoints. I would define channel-specific KPIs and use weekly performance reviews to refine targeting, creative, and follow-up actions.

How do you measure whether marketing is influencing pipeline and revenue?

I align campaign measurement to agreed definitions for engagement, MQLs, qualified opportunities, pipeline influence, and conversion stages. Using HubSpot and Salesforce, I evaluate both leading indicators and opportunity progression by audience, account, channel, and campaign. I also partner with sales to validate attribution quality and use the findings to reallocate budget toward programs with stronger commercial impact.

Describe your approach to working with subject-matter experts on thought leadership.

I make the process structured and low-friction by agreeing on the audience, business objective, point of view, and editorial format before drafting begins. I use interviews and existing expertise to turn complex ideas into clear client-facing narratives, then manage reviews against defined deadlines. This helps protect technical accuracy while producing reusable assets for campaigns, sales enablement, and executive visibility.

How would you use AI to improve marketing operations without sacrificing quality?

I would identify repeatable, high-volume workflows such as campaign briefs, content repurposing, audience research, reporting summaries, and production scheduling. AI would support faster first drafts and data synthesis, while human reviewers retain ownership of positioning, factual accuracy, compliance, and brand quality. I would establish approved tools, prompt standards, review checkpoints, and performance measures before scaling adoption.

How do you align account-based marketing with sales priorities?

I establish a shared account list, ICP criteria, buying-center map, opportunity hypotheses, and service-level expectations with commercial leaders. Marketing then develops account-relevant content, coordinated outreach, and engagement signals that help sales prioritize actions. Regular pipeline reviews ensure that campaign activity responds to account changes and supports opportunity creation, penetration, and expansion.

Opportunity details

## About this role.

Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.

The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization.

Main Duties & Responsibilities

* Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars
* Work with the marketing and practice teams to align the thought leadership strategy and editorial plan. Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments
* Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
* Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand
* Connect conference and event marketing to campaigns before, during, and after key industry moments.
* Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
* Maintain clear, consistent brand storytelling and editorial quality across channels.
* Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
* Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
* Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling
* Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results.
* Travel Requirement: Up to 10%

Education and Experience

* 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
* Bachelor’s degree or equivalent combination of education and relevant professional experience.
* Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.
* Strong marketing, communications, and ability to translate complex subject matter into compelling client-facing narratives.
* Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
* Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
* Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred.

Knowledge, Skills, and Competencies

* Hubspot
* Salesforce
* Digital marketing tools such as Demand Base
* Account Based Marketing Program Experience
* AI Marketing Tools

#LI-Remote

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range

$130,000—$160,000 USD

Any data provided as a part of this application will be stored in accordance with our [Privacy Policy.](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.precisionmedicinegrp.com%2Fprivacy-policy%2F&data=05%7C01%7Czeta.larcon%40precisionmedicinegrp.com%7Cb58fe8b0c3ea4dd2e79d08db5bd09a25%7Cb71ff3f628164ca8a9b938f820f91ad1%7C0%7C0%7C638204723732367131%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=9DgboiHTFPrNYVhdKhyfdwVyNYwUvZbP%2FroLdWIIfxw%3D&reserved=0) For CA applicants, please also refer to our [CA Privacy Notice](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.precisionmedicinegrp.com%2Fca-applicants-privacy-notice%2F&data=05%7C01%7Czeta.larcon%40precisionmedicinegrp.com%7Cb58fe8b0c3ea4dd2e79d08db5bd09a25%7Cb71ff3f628164ca8a9b938f820f91ad1%7C0%7C0%7C638204723732367131%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=tfAqqMZsG%2B11IchL45HFFVbfECCkYqQpNr0PQxrMFJU%3D&reserved=0).

Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [myHR@precisionmedicinegrp.com](mailto:myHR@precisionmedicinegrp.com).

Recruitment Fraud Warning: Please be aware that fraudulent individuals and websites may impersonate Precision Medicine Group or its affiliates and attempt to obtain personal, financial, or banking information through fake job postings or employment offers. Precision Medicine Group will never request payment, banking details, or other sensitive financial information as part of the recruitment process. If you believe you have been targeted by a recruitment scam, we encourage you to report the incident to your local law enforcement authorities, consumer protection agency, or relevant cybercrime reporting organization in your country. Please also notify us at [myHR@precisionmedicinegrp.com](mailto:myHR@precisionmedicinegrp.com) so we can investigate and take appropriate action.

Candidates must be legally authorized to work in the country of employment without employer sponsorship.

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[Apply now >](https://jobicy.com/jobs/155875-director-integrated-marketing.md)

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