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# Influencer Marketing Manager

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/fresh-prints.md)ShareRemote from[Philippines](https://jobicy.com/job-region/philippines.md)SalaryUSD 1k–1,400 / moDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished19 Oct 2026Apply before18 Nov 2026Listing views34Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Fresh Prints is seeking an Influencer Marketing Manager to build and run a collegiate creator program centered on TikTok and Instagram. The role owns creator discovery, outreach, contracting, briefing, product seeding, content coordination, and long-term relationship management. The manager will plan campaigns around major collegiate events and measure their effect on brand awareness and orders rather than relying only on reach. Success requires strong knowledge of collegiate and Greek-life creator culture, sound creative judgment, negotiation ability, and disciplined campaign analytics.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a broad end-to-end ownership role requiring the candidate to establish a scalable influencer program while managing 30+ creators and concurrent seasonal campaigns. It combines creative evaluation, commercial negotiation, operational rigor, and ROI analysis.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per month)Market rate$1,200US market range (per month)$900–$1.60k0$1.76k

AI insightThe monthly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses compensation of $1,000–$1,400 per month; the monthly cadence is inferred from the amount, Philippines-based remote location, and full-time role context, rather than explicitly stated. The $40 night-shift allowance is excluded because it is an additional allowance, not base salary. A reasonable estimated market range for a Philippines-based influencer marketing manager is $900–$1,600 per month.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Influencer marketing](https://jobicy.com/jobs?search_keywords=Influencer%20marketing.md)[Creator partnerships](https://jobicy.com/jobs?search_keywords=Creator%20partnerships.md)[TikTok marketing](https://jobicy.com/jobs?search_keywords=TikTok%20marketing.md)[Instagram marketing](https://jobicy.com/jobs?search_keywords=Instagram%20marketing.md)[Campaign strategy](https://jobicy.com/jobs?search_keywords=Campaign%20strategy.md)[Creator outreach](https://jobicy.com/jobs?search_keywords=Creator%20outreach.md)[Contract negotiation](https://jobicy.com/jobs?search_keywords=Contract%20negotiation.md)[Creative briefing](https://jobicy.com/jobs?search_keywords=Creative%20briefing.md)[Content review](https://jobicy.com/jobs?search_keywords=Content%20review.md)[Influencer analytics](https://jobicy.com/jobs?search_keywords=Influencer%20analytics.md)[ROI measurement](https://jobicy.com/jobs?search_keywords=ROI%20measurement.md)[Relationship management](https://jobicy.com/jobs?search_keywords=Relationship%20management.md)[Social media trends](https://jobicy.com/jobs?search_keywords=Social%20media%20trends.md)[Project coordination](https://jobicy.com/jobs?search_keywords=Project%20coordination.md)

Sample interview questionsHow would you build Fresh Prints' initial influencer roster for the collegiate and Greek-life audience?I would define creator tiers and school or community priorities, then combine platform-native research, hashtag and audience analysis, competitor review, and referrals. I would score candidates on audience fit, engagement quality, creative style, reliability, and brand safety, then test a diverse initial cohort before expanding proven segments.

How do you give creators brand direction without making their content feel scripted?

I use briefs that define the objective, audience insight, mandatory claims, visual guardrails, timeline, and disclosure requirements, while leaving the hook, storytelling format, and voice to the creator. I also share strong examples and explain why they work so creators can apply the brand intent naturally.

What metrics would you use to evaluate an influencer campaign beyond reach?

I would track qualified engagement, video retention, saves, shares, traffic, attributed orders, conversion rate, cost per acquisition, and content usage value. For upper-funnel campaigns, I would also compare brand-search trends, audience growth, and lift indicators against established baselines.

Describe how you would negotiate rates and usage rights with a creator on a limited budget.

I would first understand the creator's standard rates, deliverable scope, audience quality, and the value of any requested paid usage or exclusivity. I would propose a transparent package that may combine fair cash compensation, product, performance incentives, repeat partnership opportunities, or narrower rights where appropriate, without pressuring the creator into an unreasonable deal.

How would you manage 30 or more creators across simultaneous seasonal campaigns?

I would maintain a centralized pipeline with creator status, contracts, deliverables, approval stages, posting dates, payment status, and performance data. Clear templates, campaign calendars, automated reminders, structured check-ins, and post-campaign reviews would allow me to keep execution organized while ensuring every creator receives responsive communication.

Opportunity details

## About this role.

Fresh Prints’ audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we’ve built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one!

We’re looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

You’ll need to be deeply embedded in the collegiate creator ecosystem. You’ll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways.

### This role is about:

* Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space
* Developing and executing influencer campaigns that align with Fresh Prints’ biggest brand moments – recruitment season, homecoming, formals, philanthropy events
* Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity
* Measuring what’s actually working – not just reach, but real impact on brand awareness and orders
* Building influencer relationships that compound over time, not one-and-done activations

### What You’ll Own

### Influencer Strategy & Discovery

* Build and maintain a tiered influencer roster across TikTok and Instagram – from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators
* Develop a discovery process for identifying high-fit creators before they’re obvious – using platform-native search, community knowledge, and referrals from existing partners
* Evaluate creators on content quality, engagement quality, cultural fit, and relevance
* Own the influencer pipeline – always prospecting, always building relationships, always developing the next tier of partners

### Campaign Planning & Execution

* Build influencer campaign plans around Fresh Prints’ key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches
* Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice
* Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination

### Creator Relationships

* Build genuine, long-term relationships with the creators on the Fresh Prints roster
* Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints’ budget without burning relationships

### Performance & Analytics

* Track campaign performance across all influencer partnerships
* Build a reporting cadence that keeps the Brand team informed on what’s working and what isn’t
* Run post-mortems after major campaigns and apply the learnings to the next one
* Develop and refine the metrics framework for evaluating influencer ROI over time

### Who You Are

* You are genuinely fluent in the the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM
* You build relationships that feel real. Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise
* You have strong creative judgment – you can tell the difference between content that will move Fresh Prints’ brand forward and content that just fills a deliverable
* You are analytical enough to know what’s actually working, not just what looks impressive in a deck
* You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping
* You’re scrappy. You know how to get outsized results from a lean influencer budget because you’ve had to

### Requirements

* 2 – 4 years of experience in influencer marketing, creator partnerships, or a closely related field
* Deep familiarity with TikTok and Instagram as both a marketer and a consumer – you use these platforms, you follow creators, you understand the culture
* Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting
* Experience negotiating with creators on rates, deliverables, and usage rights
* Comfort with influencer management and analytics tools
* Proven ability to manage a roster of multiple creators across simultaneous campaigns
* Experience with or strong understanding of the Greek life / collegiate audience is a significant plus

### Location: Work from Home/Remote

### Working Hours: To make sure we can coordinate across time zones, we ask that everyone in this role be available for meetings/emails/g-chats, etc at least from approximately 5 PM to 1 AM PHT, Monday to Friday

### Compensation: $1,000 – $1,400 (adjusted based on experience), and $40 Night Shift Allowance

At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.

Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

Show more

[Apply now >](https://jobicy.com/jobs/155909-influencer-marketing-manager.md)

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