[All remote jobs](https://jobicy.com/jobs.md)[![Paddle logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/28ca3645-221.png)](https://jobicy.com/company/paddle.md)[Paddle](https://jobicy.com/company/paddle.md) # Product Marketing Lead, Billing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/paddle.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished20 Oct 2026Apply before19 Nov 2026Listing views40Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Paddle is seeking a Product Marketing Lead to own the narrative, positioning, go-to-market execution, and commercial impact for its Billing product group. The role translates complex billing, payments, subscription, invoicing, and revenue-operations challenges into clear value propositions for B2B software customers. It requires close collaboration with Product, Engineering, Finance, Sales, Customer Success, Support, and Revenue Marketing on launches, packaging, enablement, adoption, and competitive differentiation. The successful candidate will use customer and market insight, opportunity sizing, and performance measurement to improve retention, adoption, and growth. This is a senior strategic product-marketing role in a fintech and payments environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position owns a complex product area and must influence product, commercial, and executive decisions across numerous functions. Success depends on combining deep B2B fintech knowledge with strong strategic judgment, launch leadership, and measurable commercial outcomes. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$160,000US market range (per year)$140k–$180k0$198.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a senior product marketing lead in B2B fintech/payments; actual compensation may vary by UK hiring terms, location, and equity structure. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Positioning and messaging](https://jobicy.com/jobs?search_keywords=Positioning%20and%20messaging.md)[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Fintech and payments](https://jobicy.com/jobs?search_keywords=Fintech%20and%20payments.md)[Billing and monetization](https://jobicy.com/jobs?search_keywords=Billing%20and%20monetization.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Market segmentation](https://jobicy.com/jobs?search_keywords=Market%20segmentation.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Pricing and packaging](https://jobicy.com/jobs?search_keywords=Pricing%20and%20packaging.md)[Customer adoption](https://jobicy.com/jobs?search_keywords=Customer%20adoption.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[AI workflow automation](https://jobicy.com/jobs?search_keywords=AI%20workflow%20automation.md) Sample interview questionsHow would you develop a product marketing strategy for a complex billing product?I would start with customer research, product usage data, win-loss insights, and competitive analysis to identify priority segments and their unmet needs. I would translate those findings into a clear positioning framework, differentiated messaging, proof points, and a channel-specific go-to-market plan with adoption and commercial success metrics. Describe how you would lead a major pricing or packaging change. I would align Product, Finance, Sales, Customer Success, and leadership on the commercial objective, target customers, risks, and decision criteria. Then I would create the customer narrative, migration and enablement plan, launch communications, and measurement framework, monitoring conversion, retention, support volume, and qualitative feedback after release. How do you make technical product capabilities relevant to business buyers? I begin with the customer problem and desired business outcome rather than feature language. For example, I would connect billing automation or flexible subscription workflows to faster launches, reduced operational risk, stronger retention, improved revenue visibility, or lower internal workload, supported by customer evidence. What metrics would you use to evaluate a product launch? I would use a balanced set of leading and lagging measures: target-account reach, sales and partner readiness, feature activation, time to value, adoption depth, pipeline influence, conversion, retention, support trends, and qualitative customer feedback. The final scorecard should connect launch execution to the original customer and commercial hypothesis. How have you used AI or automation to improve product marketing work? I use AI to accelerate research synthesis, organize competitive signals, summarize customer feedback, draft structured first versions of messaging, and automate repetitive analysis. I apply human judgment and source verification before decisions or external communications, especially for market claims and customer-facing materials. Opportunity details ## About this role. What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally. The Role This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact. Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers. You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions. ### What you’ll do * Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. * Define positioning, messaging, segmentation, proof points, and the product story for your product group. * Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning. * Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. * Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes. * Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance. * Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation. * Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. * Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification. We’d love to hear from you if you are * A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market. * Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results. * Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement. * The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence. * Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences. * Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy. * Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. Why you’ll love working at Paddle We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are: * Paddle Together – “None of us, is as smart as all of us” * Paddle Simply – “Simple can be harder than complex: you have to get your thinking clean to make it simple” * Paddle for others – “We can realise our wildest dreams, so long as we help enough other people to realise theirs” We offer a full suite of benefits, including attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training. Connecting at Paddle We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when and how they work within our hub locations. We recognize that where our Paddlers do their best work is unique to them and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration. Our Paddle hubs: * In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands and Ireland (Dublin hub) * In North America: Austin, TX (USA) and Toronto (Canada) Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever and however we choose to work. To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description. Show more [Apply now >](https://jobicy.com/jobs/155961-product-marketing-lead-billing.md) > Annual salary information is not provided for this position. 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