[All remote jobs](https://jobicy.com/jobs.md)[![Mural logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/9b6f1383-221.jpeg)](https://jobicy.com/company/mural.md)[Mural](https://jobicy.com/company/mural.md) # Performance Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/mural.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 131,840–164,800 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished20 Oct 2026Apply before19 Nov 2026Listing views56Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Mural is hiring a Performance Marketing Manager to own paid acquisition strategy, budget, execution, and reporting across search, paid social, video, and display. The role supports both self-serve and sales-assisted B2B growth, with success tied to activated users, qualified pipeline, and revenue. This manager will build an experimentation program spanning audiences, creative, landing pages, and offers while managing agency and vendor partners. The position requires strong measurement expertise, including SQL, product analytics, BI tools, attribution, incrementality, and media-mix testing. It is a US-remote, full-time role for an experienced hands-on marketer who can collaborate closely with Product, Data, Sales, RevOps, Web, and Marketing teams. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, end-to-end ownership role requiring both channel execution and sophisticated measurement across a full B2B funnel. The manager must independently prioritize budget, experiments, agencies, and cross-functional growth initiatives in a high-growth environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$148,320US market range (per year)$130k–$175k0$192.50k AI insightThe employer discloses a yearly base-pay range of $131,840–$164,800 USD, with a midpoint of $148,320. This is a credible range for a US-based Performance Marketing Manager with ownership of B2B paid acquisition, measurement, and agency management. Estimated US market compensation for comparable roles is approximately $130,000–$175,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Paid search](https://jobicy.com/jobs?search_keywords=Paid%20search.md)[Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[Video advertising](https://jobicy.com/jobs?search_keywords=Video%20advertising.md)[Display advertising](https://jobicy.com/jobs?search_keywords=Display%20advertising.md)[B2B demand generation](https://jobicy.com/jobs?search_keywords=B2B%20demand%20generation.md)[Full-funnel marketing](https://jobicy.com/jobs?search_keywords=Full-funnel%20marketing.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[Incrementality testing](https://jobicy.com/jobs?search_keywords=Incrementality%20testing.md)[Media mix modeling](https://jobicy.com/jobs?search_keywords=Media%20mix%20modeling.md)[SQL](https://jobicy.com/jobs?search_keywords=SQL.md)[Product analytics](https://jobicy.com/jobs?search_keywords=Product%20analytics.md)[Business intelligence tools](https://jobicy.com/jobs?search_keywords=Business%20intelligence%20tools.md)[Landing page optimization](https://jobicy.com/jobs?search_keywords=Landing%20page%20optimization.md)[Agency management](https://jobicy.com/jobs?search_keywords=Agency%20management.md) Sample interview questionsHow would you structure a paid marketing program that serves both self-serve acquisition and sales-assisted demand generation?I would begin by defining separate but connected funnel stages, success metrics, and audience strategies for self-serve activation and sales-assisted pipeline. I would allocate budget based on marginal return and learning goals, then use shared measurement to understand how upper-funnel activity contributes to downstream activation, opportunities, and revenue. Tell us about a time when last-click attribution led to an incomplete conclusion. What did you do? I would validate the conclusion using cohort analysis, holdouts, geo tests, or incrementality experiments rather than relying solely on last-click reporting. I would compare exposed and control outcomes, account for conversion lag, and use the findings to adjust channel investment based on incremental business impact. How do you approach an experiment that produces an inconclusive result? I first check sample size, test duration, tracking integrity, and whether the treatment created a meaningful difference from the control. If the design was sound but the result remains inconclusive, I document the learning, avoid overstating the outcome, and redesign the next test around a sharper hypothesis or a larger expected effect. What metrics would you use to evaluate paid campaign performance beyond cost per lead? I would assess activated users, conversion to qualified opportunities, pipeline, revenue, customer acquisition cost, payback period, retention signals, and incremental lift. The exact dashboard would distinguish leading indicators from lagging revenue outcomes and make channel trade-offs visible across the full funnel. How would you use AI in your daily performance marketing workflow? I would use AI to accelerate keyword research, creative ideation, campaign analysis, reporting drafts, and identification of performance anomalies. I would keep strategic decisions, measurement design, brand judgment, and budget changes under human review, validating AI-generated insights against reliable campaign and business data. Opportunity details ## About this role. ### ABOUT THE TEAM At Mural, we’re changing how teams collaborate, think, and make decisions together. Growth Marketing sits inside Product and owns how people discover Mural and decide to start. Paid is a core acquisition engine for the business, working across both our self-serve and sales-assisted motions. You will own it end to end and work closely with partners across Product, Marketing, and Sales to turn demand into teams that rely on Mural. ### YOUR MISSION You will own Mural’s paid marketing end to end: the channels, the budget, and the results. Paid plays a role across the full funnel and supports the different ways Mural grows, from building early awareness to reaching people when they are ready to act. You will bring these efforts together into one connected program, lean on experimentation and measurement to learn what works, and help turn marketing investment into durable growth. ### WHAT YOU’LL DO * Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel. * You will own Mural’s paid marketing end to end, with a focus on generating efficient growth across self-serve acquisition and sales-assisted demand. Success will be measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment. * Build and run a continuous experimentation program across audiences, creative, landing pages, and offers. * Lead agency and vendor partners to execute and scale the program. * Partner with our Data team on attribution and measurement to connect paid spend to real outcomes. * Partner across Marketing and Web on messaging and the post-click experience. * Set performance targets and expand the program into new regions and languages, including EMEA and APAC. * Support account-based and demand generation programs in close partnership with the Sales and RevOps teams. * Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing. ### WHAT YOU’LL BRING * 5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility. * A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream. * You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result. * Comfort living in the performance data, with hands-on fluency in SQL, product analytics, and BI tools. * A real point of view on measurement. You know where last-click falls short and have used holdouts, incrementally, or media mix testing to judge channels that do not attribute cleanly. * Experience running paid inside a self-serve or freemium model, with a feel for how acquisition connects to activation and retention. * A self-starter who is motivated and scrappy, thinks through problems, and brings innovative solutions in a high-growth environment. ### Equal Opportunity We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 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