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# Business Development Manager (Fire and Life Safety products)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/ajax-systems.md)ShareRemote from[UAE](https://jobicy.com/job-region/united-arab-emirates.md)SalaryUndisclosedDepartment[Business Development](https://jobicy.com/categories/business.md)EmploymentFull TimeExperienceDirectorPublished20 Oct 2026Apply before19 Nov 2026Listing views48Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Ajax Systems seeks a Business Development Manager to grow its fire and life safety product business across the UAE from Dubai. The role owns market development, partner onboarding, opportunity qualification, sales strategy, executive relationships, presentations, and contract negotiations. Candidates need at least five years of relevant fire and life-safety industry experience, strong technical understanding of fire systems, and a proven end-to-end sales record. Conversational English and Arabic are required, along with the ability to analyze market trends and coordinate multiple commercial initiatives. This is a target-driven, senior commercial role focused on building a greenfield territory and expanding regional partner coverage.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe position combines specialized fire-systems knowledge with responsibility for building a UAE sales territory, developing partners, and closing strategic opportunities. Success depends on independent execution, technical-commercial credibility, and consistent performance against quarterly and annual targets.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$85,000US market range (per year)$70k–$110k0$121.00k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a senior full-time business development manager with specialized fire and life-safety expertise in the UAE; this is an AI estimate, not employer-provided compensation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Business development](https://jobicy.com/jobs?search_keywords=Business%20development.md)[Fire and life safety systems](https://jobicy.com/jobs?search_keywords=Fire%20and%20life%20safety%20systems.md)[Technical sales](https://jobicy.com/jobs?search_keywords=Technical%20sales.md)[Channel partner development](https://jobicy.com/jobs?search_keywords=Channel%20partner%20development.md)[Sales strategy](https://jobicy.com/jobs?search_keywords=Sales%20strategy.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Contract negotiation](https://jobicy.com/jobs?search_keywords=Contract%20negotiation.md)[Account management](https://jobicy.com/jobs?search_keywords=Account%20management.md)[Executive communication](https://jobicy.com/jobs?search_keywords=Executive%20communication.md)[Proposal development](https://jobicy.com/jobs?search_keywords=Proposal%20development.md)[Sales presentations](https://jobicy.com/jobs?search_keywords=Sales%20presentations.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[IoT security solutions](https://jobicy.com/jobs?search_keywords=IoT%20security%20solutions.md)[Arabic communication](https://jobicy.com/jobs?search_keywords=Arabic%20communication.md)[English communication](https://jobicy.com/jobs?search_keywords=English%20communication.md)

Sample interview questionsHow would you build a greenfield business development territory for fire and life safety products in the UAE?I would begin by segmenting the market by vertical, project type, regulatory requirements, and channel potential. I would prioritize high-fit system integrators, consultants, distributors, and enterprise end users, establish a partner recruitment plan, and create measurable pipeline and coverage targets. I would review results frequently and adjust messaging, enablement, and account priorities based on conversion data.

Describe how you communicate a technically complex fire-system solution to an executive buyer.

I first identify the buyer's operational, compliance, risk, and commercial priorities. I then connect technical capabilities such as reliability, integration, cloud management, or lifecycle support to measurable outcomes, while keeping technical detail available for engineering stakeholders. This approach lets executives make an informed decision without losing the solution's technical credibility.

What is your approach to onboarding and enabling a new channel partner?

I assess the partner's customer base, technical capability, sales coverage, and commitment to the target segment before onboarding. After agreement, I define a joint business plan with training, product certification, lead-handling rules, target accounts, and regular pipeline reviews. I track activity and revenue indicators to ensure the partnership creates sustainable market coverage.

How do you manage a long sales cycle involving consultants, integrators, and end customers?

I map all decision-makers, influencers, technical evaluators, and approval stages early in the process. I create a mutual action plan with clear milestones, maintain technical validation through the appropriate teams, and keep value messages tailored to each stakeholder. Regular opportunity reviews help me identify risks before they delay the close.

Tell us how you use market data to improve a sales strategy.

I combine customer feedback, competitor activity, partner input, win-loss findings, and vertical-level demand signals to identify the strongest opportunities. I use that information to refine account prioritization, partner coverage, solution positioning, and forecast assumptions. The goal is to turn market insight into specific actions that improve pipeline quality and conversion rates.

Opportunity details

## About this role.

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

### Qualifications:

* 5+ years of experience in fire and life safety or a similar industry.
* Sales experience in the UAE region, operating from Dubai.
* Strong technical knowledge of fire systems.
* Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
* Developing and implementing successful sales strategies.
* Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
* Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
* Ability to manage and prioritize multiple projects and tasks simultaneously.
* Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions and IoT
* A strong combination of technical knowledge, sales expertise, and strong communication skills.
* Conversational English and Arabic required

### Key Responsibilities:

* Achievement of Sales Targets: Consistently meet or exceed assigned sales targets and key performance indicators (KPIs) on a quarterly and annual basis.
* Develop and implement a strategic business development plan in the UAE, aligned with company objectives and market trends.
* Identify, evaluate, and onboard new partners across the region, ensuring coverage in key markets and verticals.
* Identify and pursue new business opportunities that align with the company’s growth strategy.
* Develop and maintain relationships with key clients, partners, and stakeholders.
* Conduct market research to identify new trends, opportunities, and potential risks.
* Analyze market data to develop and execute effective sales strategies.
* Collaborate with cross-functional teams to ensure the successful delivery of products and services.
* Prepare and deliver presentations to potential clients and partners.
* Negotiate contracts and agreements with clients and partners.
* Manage and prioritize multiple projects and initiatives simultaneously.

### We offer:

* A truly innovative product that sells itself.
* Greenfield territory.
* A zero bullshit culture.
* A strong and well-coordinated team of professionals.
* Ambitious tasks and challenges.
* Being a part of the emerging leadership in the security space.

### Compensation

### Additional Information

If you are a results-driven individual with a passion for business development, we would love to hear from you. Please submit your resume in English for consideration.

Show more

[Apply now >](https://jobicy.com/jobs/156012-business-development-manager-fire-and-life-safety-products.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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