[All remote jobs](https://jobicy.com/jobs.md)[![SmithRx logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/07/fa1482ea-221.jpeg)](https://jobicy.com/company/smithrx.md)[SmithRx](https://jobicy.com/company/smithrx.md) # Director, Product Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/smithrx.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 157,300–222k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished20 Oct 2026Apply before19 Nov 2026Listing views43Application actions5Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. SmithRx seeks a senior product marketing leader to own go-to-market strategy, category creation, positioning, and sales enablement for its pharmacy benefits platform. The director will build and develop a product marketing team while coordinating launches across Product, Clinical Programs, Sales, Customer Success, Growth, and Brand. A central responsibility is creating trusted, education-led narratives for AI-powered healthcare capabilities in a regulated market. The role requires substantial experience scaling B2B or B2B2C product marketing functions, conducting market research, measuring adoption and campaign performance, and influencing executive stakeholders. PBM, health insurance, or digital-health experience is strongly preferred. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a highly senior, ambiguous leadership role requiring category-level strategy, team building, and cross-functional execution in a complex regulated healthcare domain. Success depends on translating AI and pharmacy-benefit technology into credible narratives for multiple sophisticated audiences. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$189,650US market range (per year)$165k–$230k0$253.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses annual base-salary ranges from $157,300 to $222,000 USD, varying by U.S. geographic pay zone. The midpoint across the full disclosed range is $189,650 annually. A reasonable estimated U.S. market range for a director-level product marketing leader in health technology is $165,000–$230,000 per year; bonuses, commissions, and equity may be additional. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Category creation](https://jobicy.com/jobs?search_keywords=Category%20creation.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[AI product marketing](https://jobicy.com/jobs?search_keywords=AI%20product%20marketing.md)[Healthcare marketing](https://jobicy.com/jobs?search_keywords=Healthcare%20marketing.md)[Team leadership](https://jobicy.com/jobs?search_keywords=Team%20leadership.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md) Sample interview questionsHow would you develop a go-to-market strategy for a new AI-powered pharmacy benefits feature?I would begin with customer, broker, and internal stakeholder research to identify the most relevant problem, adoption barriers, and proof requirements. I would then define audience-specific positioning, transparent AI messaging, launch goals, enablement assets, and a measurement plan covering pipeline, adoption, retention, and customer sentiment. Describe your approach to category creation in a market dominated by established incumbents. I define the incumbent narrative, identify the unmet customer need it fails to address, and build a clear point of view around a better category and buying criteria. I align messaging, content, sales enablement, customer evidence, and executive thought leadership so the new category is consistently reinforced across the buyer journey. How do you ensure sales enablement materials improve revenue outcomes rather than becoming unused collateral? I co-create materials with sales leaders and frontline representatives, connect each asset to a specific deal stage or objection, and provide training and reinforcement. I measure usage, win-rate influence, sales-cycle impact, and qualitative feedback, then iterate based on evidence. What metrics would you use to evaluate product marketing performance? I would combine leading and lagging indicators: launch readiness, asset adoption, message comprehension, product adoption, qualified pipeline, win rate, retention, competitive outcomes, and campaign efficiency. The exact scorecard would be tied to the product's maturity and agreed business objectives. How would you lead a product marketing team in a fast-moving and unstructured environment? I would set a clear operating cadence, decision principles, measurable priorities, and ownership boundaries while leaving room for experimentation. I would coach team members to use customer evidence and data, communicate trade-offs early, and regularly reprioritize work against company goals. Opportunity details ## About this role. Who We Are: SmithRx is a rapidly growing, venture-backed Health-Tech company. Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service. With hundreds of thousands of members onboarded since 2016, SmithRx has a solution that is resonating with clients all across the country. We pride ourselves for our mission-driven and collaborative culture that inspires our employees to do their best work. We believe that the U.S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. At our core, we are guided by our company values: * Integrity: Our purpose guides our actions and gives us confidence in the path ahead. With unwavering honesty and dependability, we embrace the pressure of challenging the old and exemplify ethical leadership to create the new. * Courage: We face continuous challenges with grit and resilience. We embrace the discomfort of the unknown by balancing autonomy with empathy, and ownership with vulnerability. We boldly challenge the status quo to keep moving forward—always. * Together: The success of SmithRx reflects the strength of our partnerships and the commitment of our team. Our shared values bind us together and make us one. When one falls, we all fall; when one rises, we all rise. Job Summary: We are looking for a strategic and visionary Leader of Product Marketing who will be responsible for leading our overall go-to-market strategy, product positioning, and sales enablement efforts. SmithRx isn’t just building another technology platform; we are rebuilding the pharmacy benefits category from the ground up. In this highly cross-functional leadership role, you will define how we communicate the radical value of SmithRx’s platform to brokers, employers, consultants, and members, establishing us as the clear alternative to the broken status quo. You will be responsible for building, mentoring, and scaling a high-performing product marketing team, bringing complex new capabilities to market, and driving greater adoption of our products and services. As we expand our platform capabilities, a critical part of this role will be navigating the narrative around Artificial Intelligence in healthcare. You will lead the charge in educating our market, building trust around our AI-powered features, and demonstrating how these technologies improve outcomes. To be successful in this role, you should demonstrate a strong track record of scaling PMM functions, driving category creation, translating complex and emerging technologies into compelling stories, and partnering closely with executive leadership across Product and Sales. You must be comfortable operating in an unstructured, fast-paced environment and learning as you experiment. What you will do: * Guide Category Creation: Positions SmithRx as a radical departure from traditional PBMs. You will shape market perception and educate the industry on a fundamentally new way to approach pharmacy benefits. * Own GTM Strategy: Drive the overarching Go-to-Market (GTM) strategy for SmithRx’s platform and new product features, coordinating cross-functional launches across Product, Clinical Programs, Sales, Customer Success, and Marketing to ensure successful rollouts. * AI Narrative & Trust Building: Develop and execute GTM strategies for our AI-powered products and features, crafting transparent, education-driven messaging that overcomes industry skepticism and builds deep trust with employers, brokers, and members. * Team Leadership: Hire, lead, and develop a team of high-performing product marketers. * Positioning & Messaging: Work with our content team to establish compelling, differentiated positioning and messaging that clearly articulates SmithRx’s unique value proposition against legacy PBMs for different segments of our target audience (brokers, HR leaders, members, and clinical partners). * Sales Enablement: Develop high-impact sales enablement programs and product documentation (pitch decks, case studies, battlecards, solution handbooks) that empower our Sales and Client Success teams to win and retain business. * Strategic Measurement: Set measurable and realistic product marketing goals, monitor the progress of GTM initiatives, identify areas for improvement, and compile reports on campaign performance and product adoption for senior management. * Voice of Market & Customer: Conduct primary and secondary research to deeply understand the pain points of our buyers and end-users, using these insights to influence the product roadmap and prioritize feature development. * Competitive Intelligence: Oversee competitor analysis to understand the strengths and weaknesses of our competitors and identify gaps in their strategies that we can capitalize on. * Co-Marketing & Growth: Partner with Growth and Brand Marketing Teams to develop campaign narratives, establish partnerships, and execute co-marketing campaigns that drive pipeline and increase brand awareness. What you will bring to SmithRx: * 10+ years of experience in product marketing, with at least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies. * Bachelor’s degree in marketing, business development, or similar (MBA preferred). * Category Creation Experience: Proven experience at a disruptive company that fundamentally changed the face of a category. * AI Product Experience: Experience bringing AI-powered products or features to market, with a proven ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries. * AI Tool Proficiency: Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency. * Proven Impact: Experience crafting audience-specific messaging and a proven track record of successfully bringing complex new products to market and driving measurable revenue impact. * Leadership & Influence: Exceptional cross-functional influence with the ability to build deep, trusting relationships with Product Management, Sales leadership, and Executive teams. * Agility: Maturity and operational agility to succeed in a fast-moving, fluid environment and lead a team through rapid growth. * Analytical Skills: Strong data analysis and reporting capabilities with the ability to track campaign performance, spend, and GTM effectiveness. * Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space is highly preferred. * San Francisco Bay Area, Salt Lake City or Dallas based candidates preferred. What SmithRx Offers You: * Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance * Flexible Spending Benefits * 401(k) Retirement Savings Program * Short-term and long-term disability * Discretionary Paid Time Off * Paid Company Holidays * Wellness Benefits * Commuter Benefits * Paid Parental Leave benefits * Employee Assistance Program (EAP) * Well-stocked kitchen in office locations * Professional development and training opportunities Zone A includes the following locations: * San Francisco Bay Area – California * Metro New York City – Connecticut, New Jersey, New York and Pennsylvania Zone A Pay Range $188,700—$222,000 USD Zone B includes the following locations: * California – outside of San Francisco Bay Area * Metro Denver / Boulder – Colorado * Metro District of Columbia – District of Columbia, Maryland, Virginia and West Virginia * Metro Boston / Cambridge – Massachusetts and New Hampshire * Metro Austin – Texas * Metro Seattle – Washington Zone B Pay Range $173,000—$203,500 USD Zone C includes all other locations not listed above, including: * Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Wisconsin, Wyoming * Non metro Colorado, Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, and West Virginia Zone C Pay Range $157,300—$185,000 USD Compensation & Benefits * Base Salary: The range listed above reflects our standard pay scale and actual pay will vary based on work location, job level, job-related knowledge, skills, and experience. * Total Rewards: In addition to base pay, this role may be eligible for bonuses, commissions, or equity. SmithRx offers a variety of benefits to help you live well, including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance and 401(k). Individual offers are tailored to your geography, experience, skills, and education. Your recruiter can share more specific details during the hiring process. In the meantime, feel free to explore our comprehensive benefits [here](https://benefitsguides.thinkccig.com/smithrx/2026candidates/). 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