[All remote jobs](https://jobicy.com/jobs.md)[![Upstart logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bc2cfa2b-221-1.jpeg)](https://jobicy.com/company/upstart.md)[Upstart](https://jobicy.com/company/upstart.md) # Director of Lifecycle Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/upstart.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 195,800–271k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished20 Oct 2026Apply before19 Nov 2026Listing views41Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Upstart is seeking a senior lifecycle marketing leader to set strategy and deliver measurable revenue and engagement growth across its product portfolio. The Director will manage lifecycle marketing leaders, build scalable operating infrastructure, and oversee customer experiences across email, push, SMS, in-app, and emerging channels. This role requires deep B2C lifecycle expertise, enterprise marketing automation experience, rigorous experimentation, and cross-functional influence with Product, Analytics, Creative, and Growth teams. The position is remote within the United States, with encouraged in-person team onsites typically once or twice per quarter. It is a high-impact leadership role in a regulated consumer-finance environment where AI-enabled optimization and customer trust are central to execution. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines executive-level strategy, revenue accountability, people leadership, and hands-on ownership of sophisticated lifecycle infrastructure. Success depends on making high-stakes, data-informed decisions while aligning multiple senior cross-functional stakeholders in a regulated business. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$233,400US market range (per year)$190k–$290k0$319k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base-pay range of $195,800–$271,000 USD. The annual cadence is inferred from the compensation magnitude, senior director level, full-time US context, and standard US base-salary conventions; the posting does not explicitly state an annual period. The midpoint base salary is $233,400 per year, with an estimated US market range of $190,000–$290,000 per year for comparable lifecycle marketing director roles. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing strategy](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing%20strategy.md)[B2C marketing](https://jobicy.com/jobs?search_keywords=B2C%20marketing.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Iterable](https://jobicy.com/jobs?search_keywords=Iterable.md)[Customer data platforms](https://jobicy.com/jobs?search_keywords=Customer%20data%20platforms.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[SMS marketing](https://jobicy.com/jobs?search_keywords=SMS%20marketing.md)[Push notifications](https://jobicy.com/jobs?search_keywords=Push%20notifications.md)[In-app messaging](https://jobicy.com/jobs?search_keywords=In-app%20messaging.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Revenue optimization](https://jobicy.com/jobs?search_keywords=Revenue%20optimization.md)[People leadership](https://jobicy.com/jobs?search_keywords=People%20leadership.md)[Cross-functional stakeholder management](https://jobicy.com/jobs?search_keywords=Cross-functional%20stakeholder%20management.md)[AI-enabled marketing](https://jobicy.com/jobs?search_keywords=AI-enabled%20marketing.md) Sample interview questionsHow would you develop a long-term lifecycle marketing strategy across several Upstart products?I would begin with a journey and portfolio assessment covering customer needs, conversion barriers, channel performance, and revenue opportunity by product. I would then prioritize a roadmap balancing foundational data and automation investments with high-impact programs, using clear KPIs for activation, engagement, retention, and incremental revenue. Describe how you would improve experimentation velocity without compromising customer experience or compliance. I would establish an experimentation framework with defined hypotheses, success metrics, guardrails, sample-size standards, and review processes for regulated communications. Reusable templates, audience governance, and automated measurement would allow the team to run faster while protecting customer trust and operational quality. What metrics would you use to evaluate a lifecycle marketing organization? I would use a layered scorecard: deliverability and channel health, engagement and conversion, incremental revenue or product adoption, retention, and customer-quality indicators such as complaint rates or unsubscribe behavior. Team execution metrics, including launch velocity and experiment learning rate, would complement business outcomes. How have you led managers while keeping a strategic marketing organization accountable? I set a small number of outcome-based priorities, clarify decision rights, and create operating cadences for performance reviews, planning, and coaching. I give managers ownership of their domains while using shared dashboards and regular calibration to ensure their teams remain connected to company-level goals. How would you use AI in lifecycle marketing responsibly? I would focus AI use on accelerating insight generation, audience analysis, workflow automation, content ideation, and experiment prioritization. Any customer-facing use would include human review, privacy and compliance controls, bias monitoring, and measurement against clear quality and business benchmarks. Opportunity details ## About this role. About Upstart At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress. We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you. If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you. The Team: Upstart’s Lifecycle Marketing team is responsible for driving engagement and growth across the customer lifecycle for every Upstart product. The team develops and executes lifecycle strategies that help customers discover, adopt, and deepen their relationship with Upstart through personalized, data-driven experiences across multiple owned channels. As the Director of Lifecycle Marketing, you will lead the strategy, performance, and evolution of Lifecycle Marketing across Upstart’s growing product portfolio. You’ll oversee an experienced team of marketing leaders, shape the long-term roadmap for the channel, and partner closely with Product, Analytics, Creative, Product Marketing, and Growth teams to drive meaningful business outcomes. How you’ll make an impact * Define and execute the long-term Lifecycle Marketing strategy across Upstart’s products and customer journeys. * Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth. * Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results. * Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels. * Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys. * Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards. Minimum Qualifications * Bachelor’s degree or equivalent practical experience. * 10+ years of experience in B2C Lifecycle Marketing. * 5+ years of direct people management experience, including experience leading managers. * 4+ years of hands-on experience building and operating enterprise marketing automation platforms. * Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth. Preferred Qualifications * Knowledge of enterprise marketing automation platforms such as Iterable. * Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys. * Experience using customer data platforms (CDPs) to create and activate customer audiences. * Ability to leverage AI tools to improve experimentation, workflow efficiency, campaign development, and marketing decision-making. * Skill in translating long-term business strategy into scalable lifecycle programs while influencing cross-functional stakeholders. Position location This role is available in the following locations: Remote Time zone requirements The team operates on the East/West coast time zones. Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time. #LI-REMOTE #LI-Director At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k). United States | Remote – Anticipated Base Salary Range $195,800—$271,000 USD What you’ll love At Upstart, our benefits for full-time employees are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect: * Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly * Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) * Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) * Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada. * Health Savings Account contributions from Upstart for eligible plans (US only) * Income protection benefits, including life insurance and disability coverage for added financial security * Paid time off, sick leave, and company holidays, in line with local requirements * Paid family and parental leave to support caregiving and major life moments (duration varies by country) * Family-centered benefits to support fertility, parenthood, and caregiving needs * Employee Assistance Program (EAP) offering mental health support and life-centered resources * Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only) * Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you * Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from * Connection and community through team events, all-company updates, and employee resource groups (ERGs) * Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City For roles based in Canada, please note that we are not currently able to hire in Quebec. Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices. If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com [https://www.upstart.com/candidate_privacy_policy](https://www.upstart.com/candidate_privacy_policy) Show more [Apply now >](https://jobicy.com/jobs/156090-director-of-lifecycle-marketing.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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