[All remote jobs](https://jobicy.com/jobs.md)[![Ruby Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/0799a7b7-221-1.jpeg)](https://jobicy.com/company/ruby-labs.md)[Ruby Labs](https://jobicy.com/company/ruby-labs.md) # Senior User Acquisition Manager, Paid Social Ads Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/ruby-labs.md)ShareRemote from[Europe](https://jobicy.com/job-region/europe.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceSeniorPublished21 Oct 2026Apply before20 Nov 2026Listing views54Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Ruby Labs seeks a senior paid-social user acquisition leader to own strategy, execution, measurement, and scaling across Meta, TikTok, AppLovin, Snapchat, and related channels. The role is strongly performance-oriented, with accountability for CPA, FTD, ROAS, payback periods, LTV, cohorts, and profitable US-market growth. The manager will run high-velocity creative experiments, optimize conversion signals and value-based bidding, and maintain account health in a policy-sensitive advertising environment. This remote independent-contractor role requires autonomous operation on large budgets and collaboration within roughly four hours of CET. The company also expects practical use of Claude and automation to accelerate reporting, QA, campaign builds, and optimization. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThis is a demanding senior role because it combines large-scale media buying, revenue-level measurement, platform-policy risk management, and direct commercial accountability. Success requires fast decisions across multiple channels while protecting account continuity in a sensitive niche. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$145,000US market range (per year)$110k–$190k0$209.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer compensation was disclosed. The yearly median and market range are AI estimates in USD for a senior US-market paid social acquisition specialist with large-budget ownership; the yearly cadence is inferred from the seniority and professional scope of the role. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[User acquisition](https://jobicy.com/jobs?search_keywords=User%20acquisition.md)[Meta Ads](https://jobicy.com/jobs?search_keywords=Meta%20Ads.md)[TikTok Ads](https://jobicy.com/jobs?search_keywords=TikTok%20Ads.md)[AppLovin AXON](https://jobicy.com/jobs?search_keywords=AppLovin%20AXON.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Media buying](https://jobicy.com/jobs?search_keywords=Media%20buying.md)[Conversion optimization](https://jobicy.com/jobs?search_keywords=Conversion%20optimization.md)[ROAS optimization](https://jobicy.com/jobs?search_keywords=ROAS%20optimization.md)[LTV analysis](https://jobicy.com/jobs?search_keywords=LTV%20analysis.md)[Cohort analysis](https://jobicy.com/jobs?search_keywords=Cohort%20analysis.md)[Creative testing](https://jobicy.com/jobs?search_keywords=Creative%20testing.md)[Attribution](https://jobicy.com/jobs?search_keywords=Attribution.md)[Budget allocation](https://jobicy.com/jobs?search_keywords=Budget%20allocation.md)[Advertising policy compliance](https://jobicy.com/jobs?search_keywords=Advertising%20policy%20compliance.md) Sample interview questionsHow have you scaled a paid social channel while maintaining profitable unit economics?I start with reliable event and revenue data, define target CPA and payback thresholds by cohort, and segment performance by audience, creative, placement, and campaign type. I scale only repeatable winners in controlled increments while monitoring marginal ROAS and payback rather than relying on platform-reported conversion volume alone. Describe your approach to a structured creative-testing program. I maintain a prioritized test backlog built around clear hypotheses, such as new hooks, offers, formats, or audience-message combinations. Each test has predefined success metrics, spend thresholds, and kill-or-scale rules; I document learnings so successful concepts can be iterated across channels. What would you do if a major Meta account suddenly experienced a sharp decline in conversion quality? I would first validate tracking, event quality, attribution settings, and any recent site, offer, creative, or campaign changes. I would then isolate the drop by campaign, audience, placement, and cohort, stabilize spend where necessary, and run focused recovery tests while communicating the diagnosis and next actions to stakeholders. How do you protect ad-account health in a policy-sensitive vertical? I build prevention into the workflow through creative and landing-page reviews, platform-specific policy checklists, documented approval patterns, and clear escalation procedures. I also maintain resilient account structures, monitor disapprovals closely, and use compliant appeal and recovery processes when restrictions occur. How would you use Claude or automation in this position? I would automate recurring reporting, campaign QA, creative naming checks, test documentation, and anomaly alerts so more time is spent on decisions and experimentation. Claude can also accelerate structured analysis, first drafts of test briefs, and synthesis of performance learnings, with human validation for all material decisions. Opportunity details ## About this role. ### About Us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: [https://rubylabs.com/about-us/](https://rubylabs.com/about-us/) ### About The Role This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole acquisition process on Paid Social acquisition channels: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has already run Paid Social Ads at scale, who knows how to grow profitably in a policy-sensitive niche, and who can operate independently on large budgets. You will manage performance against real revenue data (CPA, FTD, ROAS, payback, player LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster. ### Key Responsibilities * Own the process end-to-end: take full ownership of acquisition across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation. * Scale spend profitably in the US market while holding payback, ROAS and CPA targets based on real revenue and player-value data. * Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks. * Decide budget allocation across acquisition channels and find new scaling levers: audiences, formats, placements, campaign types and additional channels. * Run a structured, high-velocity creative testing process with the creative team on all channels, with clear hypotheses and kill/scale rules. * Manage signal quality: conversion events, event value, deposit / purchase optimization, attribution. * Operate in a policy-sensitive niche: run in the US within each platform’s rules. Keep ads and handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch. * Protect account health: manage ad account structure, backups and recovery plans. * Work with reps on betas, new campaign types and escalations. * Diagnose drops and spikes quickly and act on them. * Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization. ### Qualifications * 5+ years of hands-on paid social / user acquisition experience. * Large-scale experience running acquisitions in the US market. * Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling. * Strong hands-on Meta Ads experience scaling accounts profitably. * Hands-on AppLovin (AppLovin Ads / AXON) experience, scaling it as an acquisition channel. * Direct ownership of large budgets, ideally $1M+/month hands-on. * Strong understanding of unit economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization. * Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover and prevent them. * Strong creative testing discipline and measurement rigor. * Ownership mentality: you run channels end-to-end with minimal supervision and take responsibility for outcomes. ### Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. ### Benefits * Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. * Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. * Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. * Company-provided MacBook: Apple MacBooks provided to all employees who need them. * Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Read more about it here: [Independent Contractor Agreement](https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview) Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! ### Life at Ruby Labs At Ruby Labs, we are more than a team; we’re a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe. We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries. Show more [Apply now >](https://jobicy.com/jobs/156150-senior-user-acquisition-manager-paid-social-ads.md) > Annual salary information is not provided for this position. 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