[All remote jobs](https://jobicy.com/jobs.md)[![Brafton logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1791a8a0-221.jpeg)](https://jobicy.com/company/brafton.md)[Brafton](https://jobicy.com/company/brafton.md) # Sales & Marketing Operations Specialist – Mexico Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/brafton.md)ShareRemote from[Mexico](https://jobicy.com/job-region/mexico.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceDirectorPublished21 Oct 2026Apply before20 Nov 2026Listing views37Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Brafton is seeking a remote Sales & Marketing Operations Specialist in Mexico to support internal and client-facing revenue-operations consulting projects. The role centers on CRM administration and optimization, lead management, attribution, reporting, marketing automation, and data quality. The specialist will work with platforms such as HubSpot, Salesforce, GA4, GTM, advertising systems, and business integrations. Success requires strong analytical problem-solving, clear English communication, and the ability to manage several client priorities in a fast-paced agency environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines CRM configuration, marketing measurement, data management, integrations, and consulting delivery across multiple client environments. It requires translating business needs into reliable operational workflows while troubleshooting technical tracking and reporting issues. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$42,000US market range (per year)$35k–$55k0$60.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The annual cadence and USD market estimate are inferred for a full-time marketing-operations contractor based in Mexico; these are AI estimates rather than verified compensation data. ## Core skills Skills and capabilities most closely associated with this opportunity. [CRM administration](https://jobicy.com/jobs?search_keywords=CRM%20administration.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketing operations](https://jobicy.com/jobs?search_keywords=Marketing%20operations.md)[Sales operations](https://jobicy.com/jobs?search_keywords=Sales%20operations.md)[Lead management](https://jobicy.com/jobs?search_keywords=Lead%20management.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Google Analytics 4](https://jobicy.com/jobs?search_keywords=Google%20Analytics%204.md)[Google Tag Manager](https://jobicy.com/jobs?search_keywords=Google%20Tag%20Manager.md)[Conversion tracking](https://jobicy.com/jobs?search_keywords=Conversion%20tracking.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[Data quality management](https://jobicy.com/jobs?search_keywords=Data%20quality%20management.md)[Dashboard reporting](https://jobicy.com/jobs?search_keywords=Dashboard%20reporting.md)[API integrations](https://jobicy.com/jobs?search_keywords=API%20integrations.md)[English communication](https://jobicy.com/jobs?search_keywords=English%20communication.md) Sample interview questionsHow would you approach diagnosing a drop in tracked lead conversions between an advertising platform and a CRM?I would first confirm the expected funnel definition and compare counts by date, source, campaign, and lifecycle stage. Then I would validate UTM capture, tag firing in GTM, conversion-event configuration, CRM field mappings, and any integration or import logs. I would document the root cause, implement a controlled fix, and monitor reconciliation reporting afterward. Describe how you would improve an organization's lead-routing process. I would map the current intake sources, qualification rules, ownership logic, response-time expectations, and exceptions. Based on that review, I would define clear lifecycle stages, standardized fields, routing workflows, alerts, and SLA reporting. I would test edge cases with sales and marketing stakeholders before deployment and provide documentation for ongoing administration. What metrics would you include in an executive marketing and sales operations dashboard? I would focus on metrics tied to business decisions: lead volume and quality, conversion rates between lifecycle stages, speed to lead, pipeline creation, source and campaign attribution, cost efficiency where available, and data-quality indicators. The exact KPI set should align with the client's revenue model and agreed definitions. I would also include trend comparisons and drill-down views so leaders can investigate material changes. How have you used automation or AI tools to make an operational process more efficient? A strong approach is to identify a repetitive, rules-based workflow, define quality controls, and test the automation on a limited dataset. For example, AI can help draft standardized data-enrichment summaries or flag incomplete CRM records, while workflow automation routes exceptions to an owner. I would measure time saved and error rates before expanding the process. How do you manage competing client requests when several projects have urgent deadlines? I assess each request by business impact, deadline, dependencies, and effort, then make priorities visible in a shared project tracker. I communicate early when trade-offs or timeline changes are needed and break complex work into testable milestones. Regular status updates and clear documentation help maintain stakeholder confidence while preventing important details from being missed. Opportunity details ## About this role. Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a 100% remote, full-time contract position open to applicants in Mexico. Please include a resume in English. ### POSITION SUMMARY We’re looking for a Sales & Marketing Operations Specialist to join our growing Sales Operations consulting team, supporting both internal initiatives and client-facing projects focused on improving sales, marketing, and revenue operations. In this role, you’ll work alongside Sales & Marketing Operations Consultants to help organizations optimize their CRM platforms, automate business processes, improve lead management, implement end-to-end tracking and attribution, and deliver meaningful reporting that drives better business decisions. You’ll support a variety of projects ranging from CRM optimization and data management to marketing technology implementations, analytics, AI-enabled workflows, and operational consulting. This position is ideal for someone with experience in CRM, marketing technology, analytics, and sales operations who enjoys solving business problems, learning new technologies, and working across multiple industries and client environments. ### CORE RESPONSIBILITIES * Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients. * Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies). * Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff. * Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights. * Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms. * Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies. * Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations. * Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes. * Assist with CRM implementations, migrations, system integrations, API connections, and data imports. * Support marketing automation, email campaigns, nurture programs, and campaign operations. * Research, enrich, and maintain company and contact data to improve CRM accuracy. * Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting. * Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance. * Develop process documentation, training materials, and implementation guides for both internal teams and clients. * Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements. ### REQUIRED QUALIFICATIONS * Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field. * Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems. * Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms. * Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies. * Understanding of CRM configuration, workflows, automation, reporting, and data management. * Experience supporting marketing automation, lead management, or campaign operations. * Familiarity with AI tools (such as ChatGPT, Claude, Copilot, Gemini, or similar) and an interest in applying AI to improve business processes and operational efficiency. * Strong analytical and problem-solving skills with excellent attention to detail. * Excellent written and verbal English communication skills. * Ability to manage multiple projects and priorities in a fast-paced, client-focused environment. ### PREFERRED QUALIFICATIONS * Experience working directly with clients in a consulting or agency environment. * Experience implementing or troubleshooting marketing attribution, conversion tracking, offline conversion imports, or CRM integrations with advertising platforms. * Familiarity with CRM migrations, APIs, middleware, or automation platforms such as Zapier, Make, or Workato. * Experience with reporting and BI tools such as Looker Studio, Power BI, Tableau, or CRM reporting. * Familiarity with sales intelligence and enrichment platforms such as Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar tools. * Experience designing dashboards, KPI frameworks, or executive reporting. * Demonstrated ability to identify opportunities for AI-driven automation and process improvement. ### Compensation ### Additional Information Show more [Apply now >](https://jobicy.com/jobs/156205-sales-marketing-operations-specialist-mexico.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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