[All remote jobs](https://jobicy.com/jobs.md)[![Amplitude logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bda3af21-221.jpg)](https://jobicy.com/company/amplitude.md)[Amplitude](https://jobicy.com/company/amplitude.md) # Sr. Marketing Automation Specialist Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/amplitude.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 121k–181k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished21 Oct 2026Apply before20 Nov 2026Listing views44Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Amplitude is hiring a Senior Marketing Automation Specialist to support its global Marketing Operations organization. The role owns end-to-end Marketo program execution, including audience creation, email and landing-page builds, workflows, testing, QA, tracking, and reporting. It partners closely with marketers and Salesforce administrators to improve lead routing, enrichment, scoring, nurturing, attribution, and campaign performance. The successful candidate will also optimize the marketing technology stack and apply AI tools to increase operational efficiency. This is a hands-on, cross-functional role for an experienced marketing-operations professional who can independently translate business requirements into reliable technical solutions. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe position combines advanced hands-on Marketo execution with Salesforce integration, lead-lifecycle optimization, data analysis, and quality assurance. It requires independent problem solving while coordinating requirements and outcomes across multiple marketing stakeholders. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$151,000US market range (per year)$120k–$185k0$203.50k AI insightThe employer discloses an annual base-pay range of $121,000–$181,000 USD, with a midpoint of $151,000. Estimated US market compensation for a senior marketing automation specialist is approximately $120,000–$185,000 USD per year; this is an AI estimate rather than verified salary research. ## Core skills Skills and capabilities most closely associated with this opportunity. [Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Lead lifecycle management](https://jobicy.com/jobs?search_keywords=Lead%20lifecycle%20management.md)[Lead scoring](https://jobicy.com/jobs?search_keywords=Lead%20scoring.md)[Lead nurturing](https://jobicy.com/jobs?search_keywords=Lead%20nurturing.md)[Campaign attribution](https://jobicy.com/jobs?search_keywords=Campaign%20attribution.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[HTML](https://jobicy.com/jobs?search_keywords=HTML.md)[CSS](https://jobicy.com/jobs?search_keywords=CSS.md)[Data quality](https://jobicy.com/jobs?search_keywords=Data%20quality.md)[Workflow automation](https://jobicy.com/jobs?search_keywords=Workflow%20automation.md)[Quality assurance](https://jobicy.com/jobs?search_keywords=Quality%20assurance.md) Sample interview questionsHow would you design a scalable lead-nurture program in Marketo?I would begin by defining the audience, lifecycle stage, business objective, entry and exit criteria, and success metrics. I would build modular content and workflows, apply appropriate scoring and suppression rules, test paths and rendering, then monitor engagement, conversion, and downstream pipeline impact for iterative optimization. What steps would you take if leads were not routing correctly from Marketo to Salesforce? I would validate the routing rules, field mappings, sync status, campaign membership logic, assignment criteria, and any workflow processing delays. I would use sample lead records and activity logs to isolate the failure point, correct the logic with the Salesforce team, and document monitoring checks to prevent recurrence. How do you ensure quality when launching a customer-facing email campaign? I use a documented QA checklist covering audience criteria, suppression lists, personalization tokens, links, UTM parameters, sender settings, unsubscribe behavior, responsive rendering, and automation triggers. I also run internal test sends and verify campaign tracking and reporting before release. How would you evaluate the effectiveness of a marketing automation program? I would measure delivery, engagement, conversion, lead progression, sourced or influenced pipeline, and attribution outcomes against the program objective. I would segment results by audience and channel, identify drop-off points, and use findings to refine content, cadence, targeting, and workflow logic. Describe a practical way AI could improve marketing operations. AI can help classify and enrich leads, identify audience segments, summarize campaign performance, generate test variations, and flag anomalies in data or workflow behavior. I would introduce it with clear governance, human review, measurable success criteria, and validation that outputs improve accuracy rather than creating unnecessary automation risk. Opportunity details ## About this role. Amplitude is the leading AI analytics platform, helping over 5,200 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at [amplitude.com](http://amplitude.com). As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. ### About The Role & Team We’re looking for a Senior Marketing Automation Specialist to join our Marketing Operations team and help scale the systems and programs that power our global marketing organization. You’ll be a key partner to marketers across the business, bringing strong expertise in marketing automation to execute programs, optimize processes, and ensure our campaigns reach the right audiences at the right time. You’ll own day-to-day execution in Marketo, partner closely with our Salesforce team, and help improve lead management, scoring, nurturing, and campaign performance. This is a great opportunity for a hands-on marketing operations professional who enjoys solving problems, improving processes, and using technology, including AI, to make marketing more effective and efficient. As a Senior Marketing Automation Specialist, you will: * Own the end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting. * Partner with marketers across the organization to translate campaign and program requirements into scalable, high-quality marketing automation solutions. * Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution, in partnership with our Salesforce administration team. * Help manage and optimize our marketing technology stack, identifying opportunities to improve processes, automation, data quality, and overall program efficiency. * Leverage AI and emerging technologies to streamline marketing operations, automate repetitive work, and improve the speed and effectiveness of our marketing programs. You’ll be a great addition to the team if you have: * You’re a strong marketing operations partner who can take a business need, translate it into a technical solution, and execute with minimal oversight. * You have a detail-oriented mindset and take pride in building programs that are accurate, scalable, and reliable. * You enjoy troubleshooting problems, digging into data, and figuring out why something isn’t working, then finding a better way to do it. * You’re curious about new technology and excited to experiment with AI and automation to improve how marketing teams work. * We value people who are collaborative, adaptable, and comfortable working across teams in a fast-moving environment. At a minimum, you need to have: * 3+ years of experience working in marketing operations or marketing automation, with hands-on experience building and executing programs in Marketo or a similar marketing automation platform. * Experience with Salesforce, including working with leads, contacts, campaigns, and reporting, and an understanding of how marketing automation and CRM systems work together. * Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or other digital programs from setup through execution and reporting. * Strong analytical and problem-solving skills, with an understanding of marketing data, attribution, and funnel management. * Basic HTML/CSS skills and a high level of attention to detail, particularly when building and QAing customer-facing marketing experiences. ### Our values: At Amplitude, our values guide how we show up for one another and for our customers: * Humility: We operate from a place of empathy and openness, seeking to understand many points of view. * Ownership: We take the initiative to solve problems that drive our shared company success. * Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others. * Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success. We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers. Some of our benefit programs include: * Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee Medical, ​Dental,​ ​​​​​​​​Vision on select plans * 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually * Flexible time off, ​p​aid holidays, and more * Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more * Excellent Parental benefits including​:​ 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support * Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions * Employee Stock Purchase Program​ (ESPP) Other fun facts about Amplitude: * Our customers love us! They’ve said we’re the [#1 product analytics solution](https://www.g2.com/categories/product-analytics/enterprise) for 23 quarters in a row on G2. * We care a lot about product innovation. We’ve made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market. * We invest in our people. We offer mentorship programs, management training, and wellness initiatives. * We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. * We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. * We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo. * Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom. By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the [Amplitude Applicant Privacy Notice](https://amplitude.com/job-applicant-privacy-notice). 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