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# VP, Expansion

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/cordance.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceDirectorPublished22 Oct 2026Apply before21 Nov 2026Listing views24Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Cordance is seeking a senior revenue leader to own expansion revenue across its portfolio of B2B SaaS businesses. The VP will develop cross-sell, upsell, and renewal strategy while improving net revenue retention, pipeline quality, forecasting, and conversion performance. This role aligns Sales, Product, Operations, Pricing, and business-unit leaders around shared account and lifecycle-growth motions. The successful candidate will build a high-performing expansion organization and scalable playbooks for a complex multi-product, multi-industry environment. It requires deep SaaS commercial leadership, strong operational discipline, and the ability to influence diverse stakeholders.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is an executive role with portfolio-wide revenue accountability across distinct business units, products, and go-to-market models. Success depends on simultaneously designing strategy, building teams and systems, and delivering measurable retention and expansion outcomes.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$260,000US market range (per year)$220k–$320k0$352k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. Estimated US annual market compensation for a VP leading SaaS expansion, renewals, and cross-functional revenue operations is $220,000–$320,000 USD, with an estimated midpoint of $260,000 USD; this estimate excludes bonus, commission, and equity.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[SaaS revenue leadership](https://jobicy.com/jobs?search_keywords=SaaS%20revenue%20leadership.md)[Cross-sell strategy](https://jobicy.com/jobs?search_keywords=Cross-sell%20strategy.md)[Upsell strategy](https://jobicy.com/jobs?search_keywords=Upsell%20strategy.md)[Renewal management](https://jobicy.com/jobs?search_keywords=Renewal%20management.md)[Net revenue retention](https://jobicy.com/jobs?search_keywords=Net%20revenue%20retention.md)[Customer lifecycle management](https://jobicy.com/jobs?search_keywords=Customer%20lifecycle%20management.md)[Revenue forecasting](https://jobicy.com/jobs?search_keywords=Revenue%20forecasting.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[Account management](https://jobicy.com/jobs?search_keywords=Account%20management.md)[Pricing strategy](https://jobicy.com/jobs?search_keywords=Pricing%20strategy.md)[Product packaging](https://jobicy.com/jobs?search_keywords=Product%20packaging.md)[CRM optimization](https://jobicy.com/jobs?search_keywords=CRM%20optimization.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Team building](https://jobicy.com/jobs?search_keywords=Team%20building.md)

Sample interview questionsHow would you build a portfolio-wide expansion strategy when business units have different products and go-to-market models?I would begin with a diagnostic of customer segments, product adoption, renewal timing, account ownership, and historical expansion performance in each unit. I would establish a common measurement framework for NRR, renewal rate, expansion ARR, pipeline coverage, and conversion while allowing execution playbooks to vary by business model. I would then prioritize shared accounts, adjacent product opportunities, and repeatable lifecycle triggers, with clear ownership and operating cadences across teams.

Describe how you have improved net revenue retention in a SaaS organization.

I have improved NRR by combining early renewal planning, usage-based health signals, targeted adoption programs, and structured account-expansion plays. I use cohort analysis to identify churn and growth drivers, then translate those findings into customer-success, sales, and product actions. Regular pipeline reviews and accountability for leading indicators ensure risks and opportunities are addressed before renewal deadlines.

What metrics would you use to manage an expansion organization?

I would manage both outcomes and leading indicators: NRR, gross retention, renewal rate, expansion ARR, churn, forecast accuracy, win rate, sales-cycle length, pipeline coverage, adoption milestones, and account penetration. Metrics should be segmented by business unit, customer tier, product, cohort, and sales motion. This creates visibility into where process, enablement, packaging, or product changes will have the greatest impact.

How would you align Product and Pricing teams with expansion goals?

I would create a recurring commercial-feedback process that connects customer objections, usage patterns, bundle performance, and lost expansion opportunities to product and pricing decisions. The teams would evaluate packaging clarity, upgrade paths, feature gates, and value realization using evidence from account data. Shared priorities and named owners help ensure insights lead to roadmap or commercial changes rather than remaining anecdotal.

How do you lead through complex cross-functional environments where you do not directly manage every contributor?

I establish a clear shared objective, decision rights, measurable commitments, and a consistent operating rhythm. I use transparent data to focus stakeholders on customer and revenue outcomes rather than functional preferences, while adapting communication to each team's incentives. When trade-offs arise, I make them explicit, drive timely decisions, and maintain accountability through documented next steps and follow-up.

Opportunity details

## About this role.

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.

This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.

### Key Responsibilities

* Expansion Strategy & Revenue Ownership
Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
* Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
* Identify and prioritize high-impact growth opportunities within the existing customer base

* Cross-Business Unit Alignment
Align go-to-market teams across business units to drive coordinated account strategies
* Break down silos and establish consistent processes for identifying and executing expansion opportunities
* Ensure clear ownership, accountability, and collaboration across teams

* Customer Lifecycle Management
Oversee renewal strategy and execution to maximize retention and reduce churn
* Improve adoption, engagement, and long-term value realization
* Develop lifecycle-based playbooks to drive expansion at key customer milestones

* Execution & Pipeline Management
Build and manage expansion pipeline, with accurate forecasting across products and business units
* Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)
* Improve conversion rates through structured processes, enablement, and performance management

* Product & Packaging Alignment
Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
* Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities

* Systems & Data Optimization
Ensure visibility into customer data, usage, and expansion signals across platforms
* Leverage analytics to identify opportunities and improve targeting and timing
* Drive CRM and tooling alignment to support multi-product, multi-BU selling

* Team Leadership & Organizational Design
Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)
* Define roles, incentives, and compensation structures aligned to expansion goals
* Foster a culture of accountability, collaboration, and customer-centric growth

### Competencies:

* Expansion Strategy & Revenue Growth – Drives cross-sell, upsell, and renewal performance across a diverse portfolio
* Multi-Business Unit Leadership – Effectively operates across varied industries, products, and go-to-market models
* Customer Lifecycle Expertise – Understands retention, adoption, and expansion dynamics across different customer types
* Data-Driven Execution – Uses metrics and insights to prioritize opportunities and improve outcomes
* Cross-Functional Influence – Aligns Sales, Product, and Operations across the organization
* Commercial Acumen – Strong understanding of pricing, packaging, and deal structuring across different business models
* Process & Systems Orientation – Builds scalable processes and leverages tools to support growth
* Execution & Accountability – Delivers results with clear ownership and operational rigor
* Builder Mindset / Operational Design – Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environments

### Required Qualifications

Experience:

* 10–15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)
* Experience within a software/SaaS environment
* Proven track record of driving net revenue retention through cross-sell, upsell, and renewals
* Experience operating across multiple products, business units, or industries
* Demonstrated success navigating complex organizational structures and aligning diverse stakeholders
* Strong analytical, forecasting, and pipeline management skills
* Experience building and scaling high-performing revenue teams
* Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows
* Bachelor’s degree required

### Preferred Qualifications

* Experience in portfolio or multi-vertical organizations (e.g., private equity-backed or holding company environments)
* Experience aligning product packaging and pricing with expansion strategy across varied offerings
* Familiarity with CRM systems and tools supporting multi-product selling
* MBA or advanced degree

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

### Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

* Health and Wellness:
Comprehensive Health Coverage: Coverage begins on your first day of employment.

* Retirement Savings:
401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
* RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.

* Paid Time Off:
Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.

* Parental Leave:
12 weeks paid leave for all employees.

* Remote Work Support:
Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.

* Holidays:
Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

### EEOC & ADA Statement:

### Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

### Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

### This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

### Final candidate must be able to pass a background check.

### To view applicant notices required under federal and state law, please visit: [https://cordance.co/applicant-notices/](https://cordance.co/applicant-notices/)

Show more

[Apply now >](https://jobicy.com/jobs/156293-vp-expansion.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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