[All remote jobs](https://jobicy.com/jobs.md)[![StackAdapt logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/bf5f2bb689c6f35f6cab5459f3eff869.jpg)](https://jobicy.com/company/stackadapt.md)[StackAdapt](https://jobicy.com/company/stackadapt.md) # Senior Analyst, GTM, Verticals, and Performance Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/stackadapt.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md)SalaryGBP 53,894–74,105 / yrDepartment[Data Science & Analytics](https://jobicy.com/categories/data-science.md)EmploymentFull TimeExperienceSeniorPublished22 Oct 2026Apply before21 Nov 2026Listing views42Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This role supports the go-to-market development of vertical-specific programmatic advertising solutions through technical analysis, experimentation, and cross-functional execution. The Senior Analyst will use SQL and BigQuery to validate data, develop measurement approaches, and evaluate targeting and performance initiatives. The position combines strategic business analysis with hands-on campaign reporting, market research, and client proof-of-concepts. Success requires sound statistical reasoning, independent project ownership, and clear communication with product, revenue, data science, marketing, and senior stakeholders. Familiarity with DSPs, adtech, and martech is beneficial but not mandatory. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires advanced SQL, experimental and statistical analysis, and the ability to turn ambiguous commercial questions into scalable product and measurement solutions. It also demands independent execution across several technical and business stakeholders. ## Salary analysis Estimated compensation compared with the broader UK market for similar roles. Estimated job median (per year)Market rate£63,999.50UK market range (per year)£55k–£78k0£85.80k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base-salary band of £53,894–£74,105 GBP. The yearly cadence is inferred from the full-time senior analyst context and stated range; an estimated UK market range for comparable adtech and analytics roles is £55,000–£78,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [SQL](https://jobicy.com/jobs?search_keywords=SQL.md)[BigQuery](https://jobicy.com/jobs?search_keywords=BigQuery.md)[Relational databases](https://jobicy.com/jobs?search_keywords=Relational%20databases.md)[Data analysis](https://jobicy.com/jobs?search_keywords=Data%20analysis.md)[Statistical analysis](https://jobicy.com/jobs?search_keywords=Statistical%20analysis.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Regression analysis](https://jobicy.com/jobs?search_keywords=Regression%20analysis.md)[Performance measurement](https://jobicy.com/jobs?search_keywords=Performance%20measurement.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[AdTech](https://jobicy.com/jobs?search_keywords=AdTech.md)[MarTech](https://jobicy.com/jobs?search_keywords=MarTech.md)[Business strategy](https://jobicy.com/jobs?search_keywords=Business%20strategy.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md) Sample interview questionsHow would you assess whether a new vertical-specific targeting solution improves campaign outcomes?I would define the target outcome and relevant guardrail metrics, establish a clear hypothesis, and design an A/B test or an appropriate quasi-experimental approach. I would validate data quality, assess statistical significance and practical impact, segment results where appropriate, and translate findings into a recommendation for iteration or productization. Describe how you optimize a complex SQL query used for recurring campaign reporting. I first inspect the query plan and identify expensive joins, scans, and aggregations. I reduce selected fields, filter early, use appropriate partitioning or clustering, avoid unnecessary nested queries, and confirm that join keys and grain are correct. I then reconcile the optimized output to the original results before production use. How would you communicate a statistically inconclusive test result to senior stakeholders? I would clearly explain that the available evidence does not support a confident conclusion, rather than presenting the result as success or failure. I would share effect size, confidence intervals, data-quality considerations, and likely reasons for inconclusiveness, then recommend a specific next step such as extending the test, improving segmentation, or revising the hypothesis. How do you turn a strategic client proof-of-concept into a scalable product opportunity? I would document the customer problem, technical requirements, implementation effort, measurable outcomes, and repeatability across similar customers or verticals. In partnership with product and engineering, I would prioritize the opportunity using expected impact, feasibility, and strategic fit, then define success metrics and a phased productization plan. What approach would you take to identify retention or growth opportunities from a customer’s existing adtech stack? I would map the customer journey, current integrations, campaign objectives, and measurement gaps. I would analyze platform usage and performance data alongside stakeholder feedback to identify underused capabilities, friction points, and complementary solutions. I would prioritize recommendations according to expected commercial value, client benefit, and implementation complexity. Opportunity details ## About this role. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. ### About StackAdapt’s Verticals and Performance Team StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives within priority industries in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative, vertical-specific solutions that push the boundaries of programmatic advertising. ### About the Role The Senior Analyst, Verticals and Performance will work on projects and partnerships that will accelerate the development of vertical-specific advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy, offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions. While the preferred location is London, we’re happy to consider candidates based outside of the city. However, please note that the Senior Analyst will be required to travel to London on an ad-hoc basis. ### What You’ll Be Doing: * Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions. * Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives. * Collaborate with the Revenue team to understand customer needs, and existing AdTech and MarTech stack to identify revenue growth, retention, and collaboration opportunities * Promote the adoption and education of existing solutions by partnering with internal enablement and marketing teams * Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization. * Define and track performance OKRs (e.g., data benchmarks, measurement accuracy, lower-funnel KPIs) and communicate strategic impact to senior internal stakeholders. * Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research ### What You’ll Bring To The Table * 3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role. Experience with marketing or advertising systems is an asset but not required. * Experience working with relational databases and querying languages (SQL, BigQuery) to extract, manipulate, and validate data. * Strong SQL skills, including writing complex queries, optimizing performance, and working with relational database structures. * Strong analytical and statistical reasoning skills, including experience with A/B testing, significance testing, and regression analysis to generate insights and guide business decisions. * A proven track record of independently managing strategic and operationally complex projects within cross-functional teams * Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions. * Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences. * Industry knowledge of DSPs (Demand-Side Platforms), programmatic advertising, digital media, and/or marketing technology is nice-to-have, but not necessary The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: * The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate’s specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. * Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band £53,894—£74,105 GBP ### StackAdapter’s Enjoy: * Highly competitive salary * Retirement/ 401K/ Pension Savings globally * Competitive Paid time off packages including birthday’s off! * Access to a comprehensive mental health care program * Health benefits from day one of employment * Work from home reimbursements * Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto * Robust training and onboarding program * Coverage and support of personal development initiatives (conferences, courses, books etc) * Access to StackAdapt programmatic courses and certifications to support continuous learning * An awesome parental leave program * A friendly, welcoming, and supportive culture * Our social and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We’ve been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We’ve been awarded: [G2 Top Software for 2026](https://www.stackadapt.com/resources/blog/g2-2026-best-software-awards) [2026 Best Workplaces™ for Young Talent](https://www.greatplacetowork.ca/en/bestworkplaces/best-workplaces-for-young-talent/2026) and [in Canada](https://www.stackadapt.com/resources/blog/great-place-to-work-best-workplaces-canada-2026) by Great Place to Work® [#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising](https://www.stackadapt.com/resources/blog/best-cross-channel-advertising-platform) [2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards](https://www.stackadapt.com/resources/blog/adweek-tech-stack-awards-2026) To learn more about our privacy practices, please see our [Privacy Policy](https://www.stackadapt.com/legal-document-centre/website-and-platform-user-privacy-policy). #LI-REMOTE Show more [Apply now >](https://jobicy.com/jobs/156435-senior-analyst-gtm-verticals-and-performance.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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