[All remote jobs](https://jobicy.com/jobs.md)[![PointClickCare logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/02/94d5c7bae5858d7e126022ed422c639c.jpeg)](https://jobicy.com/company/pointclickcare.md)[PointClickCare](https://jobicy.com/company/pointclickcare.md) # Content Strategist, Contract (CA) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/pointclickcare.md)ShareRemote from[Canada](https://jobicy.com/job-region/canada.md)SalaryCAD 91k–97k / yrDepartment[Content & Editorial](https://jobicy.com/categories/copywriting.md)EmploymentContractExperienceSeniorPublished23 Oct 2026Apply before22 Nov 2026Listing views166Application actions13Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. PointClickCare is seeking a 13-month contract Content Strategist to lead owned-brand content across its blog, podcast, website, and long- and short-form formats. The role combines content strategy with hands-on editorial execution, including planning calendars, writing, editing, managing production workflows, and measuring performance. The strategist will translate product marketing and go-to-market priorities into top-of-funnel thought leadership while partnering with marketing pods, agency partners, executives, and subject-matter experts. Additional work includes content strategy for the annual SUMMIT conference and employer-brand storytelling. This remote Canadian role is suited to an adaptable B2B content professional who can balance multiple stakeholders and deadlines. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position owns an end-to-end, multi-channel content program while coordinating numerous internal teams, agencies, executives, and event deliverables. Success requires both strategic judgment and consistent hands-on production under competing priorities. ## Salary analysis Estimated compensation compared with the broader CA market for similar roles. Estimated job median (per year)Market rateC$94,000CA market range (per year)C$85k–C$110k0C$121.00k AI insightThe employer explicitly lists a yearly Canadian base-salary range of CAD 91,000–97,000, with a midpoint of CAD 94,000. Estimated Canadian annual market compensation for a content strategist with substantial B2B, editorial, and cross-functional ownership is CAD 85,000–110,000; this is an AI estimate, not verified salary research. ## Core skills Skills and capabilities most closely associated with this opportunity. [Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Editorial planning](https://jobicy.com/jobs?search_keywords=Editorial%20planning.md)[Content writing](https://jobicy.com/jobs?search_keywords=Content%20writing.md)[Copy editing](https://jobicy.com/jobs?search_keywords=Copy%20editing.md)[Brand storytelling](https://jobicy.com/jobs?search_keywords=Brand%20storytelling.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Content performance analytics](https://jobicy.com/jobs?search_keywords=Content%20performance%20analytics.md)[Podcast production](https://jobicy.com/jobs?search_keywords=Podcast%20production.md)[Agency management](https://jobicy.com/jobs?search_keywords=Agency%20management.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Employer branding](https://jobicy.com/jobs?search_keywords=Employer%20branding.md)[Event content strategy](https://jobicy.com/jobs?search_keywords=Event%20content%20strategy.md) Sample interview questionsHow would you build an owned-content strategy that supports both brand awareness and go-to-market priorities?I would begin by aligning on business objectives, priority audiences, key narratives, and campaign timing with product marketing, demand generation, and brand stakeholders. I would then map audience needs to formats and channels, create an editorial calendar with clear ownership, and establish success metrics for reach, engagement, conversion contribution, and content quality. Performance reviews would inform ongoing adjustments to the content mix. Tell us about a time you turned subject-matter-expert insights into compelling thought leadership. I would use structured interviews to identify the expert’s unique point of view, supporting evidence, and practical audience value. After shaping a clear narrative and format, I would draft in the expert’s voice, validate technical accuracy, and tailor distribution for the intended channel. I would measure engagement and use feedback to improve future executive or expert-led content. How do you prioritize when several marketing teams request content at the same time? I assess requests against strategic alignment, audience impact, urgency, effort, dependencies, and available production capacity. I make prioritization criteria transparent, propose alternatives when a request cannot be completed immediately, and maintain a shared editorial roadmap. This approach protects high-impact work while helping stakeholders understand trade-offs. What metrics would you use to evaluate the success of a blog and podcast program? For a blog, I would track qualified traffic, engagement time, scroll depth, organic visibility, content-assisted conversions, and topic performance. For podcasts, I would review downloads, completion rates, subscriber growth, audience retention, episode engagement, and downstream website or campaign activity. I would combine quantitative results with qualitative audience and stakeholder feedback. How would you manage an external agency while maintaining a consistent brand voice? I would provide a clear brief with audience insight, messaging, objectives, examples, deliverables, timelines, and approval processes. I would establish brand and editorial guidelines, hold regular working sessions, and give specific feedback tied to the agreed strategy rather than subjective preferences. Consistent quality reviews and retrospective discussions would strengthen the partnership over time. Opportunity details ## About this role. At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out [Life at PointClickCare](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpointclickcare.com%2Flife-at-pointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586947941%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=dIKtrMG7L0sb%2FfLrFRvhcZAmfqfNXTXDTvMsoJkwGvM%3D&reserved=0) and connect with us on [Glassdoor](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.glassdoor.ca%2FOverview%2FWorking-at-PointClickCare-EI_IE452666.11%2C25.htm&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586978442%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=KVgSiL%2ByFmnpxTc5PmuErMwRNwDmTGqUzJIUSIm5fY0%3D&reserved=0)and [LinkedIn](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586994867%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AFNWMltUX65iQ5E5LFYOrA9bKP10SzKQ7jwcti57q2E%3D&reserved=0). ### Contract duration: 13 months ### Position Summary: PointClickCare is looking for a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance. This is a hands-on, executional role backed by strong strategic instincts. The ideal candidate can build a content strategy and then roll up their sleeves to deliver it. They will embed with marketing pods across the organization, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine. This role works across multiple marketing pods and subject matter areas, requiring the ability to prioritize across a broad range of opportunities, build strong stakeholder relationships, and identify the content that will have the greatest impact on brand awareness, thought leadership, and audience engagement. ### Key Responsibilities: Own the Owned Brand Content Strategy: Develop, manage, and execute the strategy across PointClickCare’s owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view. Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines. Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities. Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling, differentiated content for the blog, podcast, and other owned formats where needed. Drive Content Distribution: Develop channel and distribution strategies that extend the reach and impact of owned content, partnering with demand, social, web, and other teams to ensure content reaches priority audiences. Manage Agency Partnership Brand Programs: Serve as the day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines. Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs, acting as the connective tissue between brand and the pods. Measure and Optimize: Track content performance across owned channels, report on key metrics, and use insights to refine the strategy and editorial mix. Content Frameworks and Best Practices: Establish guidelines for brand storytelling, content positioning, and channel strategy that raise the bar for content across the organization. Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for PointClickCare’s annual SUMMIT conference, developing the editorial approach and content plan across pre-event, onsite, and post-event channels, including podcast, blog, and paid media content. Support the development and review of attendee-facing deliverables, including registration and SUMMIT website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, hype videos, and other event content to ensure a cohesive and engaging experience. Support Employer Brand Content Strategy: Partner with People, Talent Acquisition, HR, and other key stakeholders to support the employer brand content strategy. Develop and edit employee stories, recruitment campaign content, careers-focused web content, and other materials that bring PointClickCare’s culture and employee experience to life while maintaining a consistent brand voice ### Required Skills & Qualifications: * Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work. * Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production. * Experience managing agency partners and external content programs. * Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling. * Ability to analyze content performance metrics and translate insights into actionable improvements. * Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously. * Background in healthcare or B2B SaaS marketing is a plus but not required ### Compensation At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $91,000 – $97,000, overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process. ### Additional Information #LI-TW1 #LI-Remote It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment. When you apply for a position, your information is processed and stored with Lever, in accordance with [Lever’s Privacy Policy](https://www.lever.co/privacy-policy). We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [recruitment@pointclickcare.com](mailto:recruitment@pointclickcare.com) PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. 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