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# Sales Development Representative | Netherlands | Remote

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/grafana-labs.md)ShareRemote from[Netherlands](https://jobicy.com/job-region/netherlands.md)SalaryEUR 58,750–61,850 / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceSeniorPublished23 Oct 2026Apply before22 Nov 2026Listing views42Application actions3Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Grafana Labs is hiring a Netherlands-based remote Sales Development Representative to generate and qualify new business opportunities for its observability platform. The role combines fast follow-up on inbound inquiries with proactive, multi-channel prospecting across email, social platforms, and phone. The SDR will research target accounts, run discovery conversations, maintain CRM data, and collaborate closely with sales and marketing teams. Success depends on clear English communication, strong organization, coachability, technical curiosity, and consistent attainment of pipeline targets. This is an entry-to-early-career commercial role in a demanding, high-growth environment with significant learning opportunities.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

3/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role requires disciplined prospect research, confident phone conversations, technical product learning, and sustained pipeline performance. Its fast pace and mix of inbound and outbound work make prioritization and resilience essential.

## Salary analysis

Estimated compensation compared with the broader EU market for similar roles.

Estimated job median (per year)Highly competitive€60,300EU market range (per year)€50k–€70k0€77k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses an OTE range of €58,750–€61,850. The annual cadence is inferred from the compensation magnitude and standard Netherlands full-time OTE conventions, as the posting does not explicitly state a pay period. A reasonable estimated Netherlands market range for an SDR is €50,000–€70,000 annually, depending on experience, variable-pay mix, and technology-sales specialization.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Sales development](https://jobicy.com/jobs?search_keywords=Sales%20development.md)[Outbound prospecting](https://jobicy.com/jobs?search_keywords=Outbound%20prospecting.md)[Inbound lead qualification](https://jobicy.com/jobs?search_keywords=Inbound%20lead%20qualification.md)[Account research](https://jobicy.com/jobs?search_keywords=Account%20research.md)[Discovery calls](https://jobicy.com/jobs?search_keywords=Discovery%20calls.md)[Pipeline generation](https://jobicy.com/jobs?search_keywords=Pipeline%20generation.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[LinkedIn outreach](https://jobicy.com/jobs?search_keywords=LinkedIn%20outreach.md)[Email outreach](https://jobicy.com/jobs?search_keywords=Email%20outreach.md)[Cold calling](https://jobicy.com/jobs?search_keywords=Cold%20calling.md)[CRM management](https://jobicy.com/jobs?search_keywords=CRM%20management.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[English communication](https://jobicy.com/jobs?search_keywords=English%20communication.md)[Sales collaboration](https://jobicy.com/jobs?search_keywords=Sales%20collaboration.md)[AI productivity tools](https://jobicy.com/jobs?search_keywords=AI%20productivity%20tools.md)

Sample interview questionsHow would you prioritize inbound leads and outbound target accounts when both demand attention?I would first assess inbound leads by intent, fit, urgency, and engagement signals, ensuring high-intent prospects receive timely follow-up. I would then reserve focused blocks for research and outbound activity against prioritized accounts, using CRM data and clear daily activity goals to protect pipeline creation.

Describe how you would prepare for a discovery call with a technical prospect evaluating Grafana.

I would research the company’s product, engineering environment, recent initiatives, and likely observability challenges. During the call, I would ask open questions about their current tooling, telemetry needs, incident processes, goals, and stakeholders, then connect relevant Grafana resources or involve the appropriate sales partner.

How do you make cold outreach relevant rather than generic?

I use account research to identify a credible trigger, such as growth, a platform change, engineering hiring, or public technical content. I then write a concise message that links that context to a potential operational challenge and offers a relevant, low-friction next step.

Tell us about a time you received feedback that changed your approach.

After receiving feedback that my outreach was too feature-focused, I shifted toward asking sharper business and technical questions before proposing value. This improved the relevance of my conversations and helped me create stronger follow-up messages.

How would you stay motivated in a role with ambitious pipeline targets and frequent rejection?

I would focus on controllable inputs such as quality research, timely follow-up, call volume, and continuous improvement. I would review outcomes regularly, learn from objections and coaching, celebrate incremental progress, and keep the team’s shared revenue goals in view.

Opportunity details

## About this role.

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at [grafana.com](http://grafana.com) and follow us on [LinkedIn](https://www.linkedin.com/company/grafana-labs/) and [X](https://twitter.com/grafana).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

As a Sales Development Representative (SDR), you will focus on three core missions. One, you will help our users and prospects navigate their Grafana journey by engaging with and listening to them in order to provide them with appropriate resources and guidance. Two, with these learnings, you will partner with our Sales Team to connect with other influential people in these organizations to identify new business opportunities that are the pipeline for our company’s revenue goals by partnering proactively with our Sales Team. And three, you will develop valuable, transferable skills to help you achieve your career goals. By fulfilling our three core missions, you will contribute importantly to Grafana Labs’ community and business goals.

We understand that our commercial success is linked to our open source DNA and users’ success with our software. As such, we want team members who can effectively leverage this connection and help support the long-term health of our company.

In this role, you will balance reactive and proactive work, responding to inbound inquiries as well as outreaching to target accounts. You will need to research and have a detective mindset in order to craft thoughtful, value-add messaging; and you’ll need to be confident driving business conversations on the phone. You will need to know how to use AI as a tool to constantly improve your productivity.

This is a demanding and rewarding role. It is a fast-paced and challenging environment. While our company is growing sustainably, we still have a lot of building and improving to do. And we do this work together with our teammates from more than 15 different countries. We’re looking for driven, humble, technically curious people who embrace a team-first attitude and demonstrate extreme ownership. This is a great team to join, whether you’re just starting your career or looking to pivot into the tech industry. You’ll have managers and teammates that care deeply about you as a professional and human, and you will learn more than you thought possible.

What You’ll Be Doing:

* Build and maintain knowledge of our technology, competitors, open source ecosystem, and industry trends
* Follow up on inbound leads effectively and efficiently
* Use a multi-channel approach (email, social, calling) to proactively outreach to new leads within target accounts; our top SDRs are confident and effective on the phone
* Use Salesforce and Grafana dashboards for lead and account management and research
* Use research and data to prioritize and customize outreach to target prospects and accounts via email and LinkedIn
* Drive effective discovery conversations to understand users’ needs and goals in to provide them the appropriate resources and communicate how Grafana can help them
* Consistently meet new business opportunity and pipeline targets
* Collaborate with cross-functional teams such as marketing and sales to win as a team

What Makes You a Great Fit:

* Fluent in English (written and spoken)
* Open to feedback and coaching, always looking for ways to improve
* Clear and concise written and verbal communication style
* Excellent organizational skills and the ability to prioritize many tasks and demands
* Willingness and ability to take on any task – no matter how small or big – with a focus on quality
* Resourceful and proactive in an environment that is constantly evolving
* Driven by purpose and by winning with a team-first attitude
* Located in the Netherlands

Bonus Points For:

Let’s be honest – interviewing is not easy. However, we want you to come prepared and succeed. When we interview, we’re trying to determine a couple of things:

* Would you be successful if you were part of our team?
* Will you love working here and be a positive influence on your fellow colleagues?
* Will you grow professionally and personally during your time here?
* We’re looking for people who are curious and passionate about technology, so make sure you invest some time in learning about Grafana Labs. Explore our community, the industry we operate in, what we offer, and how we set ourselves apart.
* During your interview, you’ll be sharing stories about your current and past roles and experiences. The best way to frame this is with the CARR model: Context, Action, Results, Reflection. This allows you to succinctly share the experiences you’ve gained.
* Remember, humility drives learning and we love working with people who are always trying to better themselves. Throughout our interview process, you will receive feedback, and usually directly in the interview. As you move through the interview process, make sure you listen to the feedback you receive and figure out how to incorporate the advice in the next step of the interview.

Compensation & Rewards

In the Netherlands, the OTE (On-Target Earnings) compensation range for this role is 58,750 EUR – 61,850 EUR. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

* 100% Remote, Global Culture – As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
* Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
* Transparent Communication – Expect open decision-making and regular company-wide updates.
* Innovation-Driven – Autonomy and support to ship great work and try new things.
* Open Source Roots – Built on community-driven values that shape how we work.
* Empowered Teams – High trust, low ego culture that values outcomes over optics.
* Career Growth Pathways – Defined opportunities to grow and develop your career.
* Approachable Leadership – Transparent execs who are involved, visible, and human.
* Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
* In-Person onboarding – We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
* Balance is Key – We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

#LI-Remote

For information about how your personal data is used once you’ve applied to a job, check out our [privacy policy](https://grafana.com/legal/applicant-and-candidate-privacy-policy/).

Show more

[Apply now >](https://jobicy.com/jobs/156513-sales-development-representative-netherlands-remote.md)

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