[All remote jobs](https://jobicy.com/jobs.md)[![Customer.io logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b82146da-221.jpg)](https://jobicy.com/company/customer-io.md)[Customer.io](https://jobicy.com/company/customer-io.md) # Events Marketing Manager, EMEA Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/customer-io.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUSD 93k–110k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished23 Oct 2026Apply before22 Nov 2026Listing views24Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Customer.io is hiring an Events Marketing Manager to own the EMEA calendar of field events, sponsored conferences, hosted experiences, and monthly webinars. The role combines event strategy, hands-on logistics, regional campaign localization, attendee communications, and post-event pipeline measurement. This person will partner closely with Demand Generation, Sales, Marketing Operations, Content, Design, and Product Marketing while building scalable regional playbooks. It requires at least four years of B2B SaaS event marketing experience, comfort with marketing automation and Salesforce, and 15% or more travel across EMEA. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role demands end-to-end ownership of a multi-market EMEA events program while coordinating many stakeholders, vendors, campaigns, and data flows. Success depends on simultaneously delivering polished live experiences and proving pipeline impact in a fast-moving distributed environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$101,500US market range (per year)$90k–$120k0$132k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a starting base-salary range of USD 93,000–110,000. Although no cadence is stated, the range is logically inferred to be annual based on the full-time B2B SaaS marketing-manager context and compensation magnitude. Estimated annual market range is USD 90,000–120,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [Event marketing](https://jobicy.com/jobs?search_keywords=Event%20marketing.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Field events](https://jobicy.com/jobs?search_keywords=Field%20events.md)[Webinar management](https://jobicy.com/jobs?search_keywords=Webinar%20management.md)[Event logistics](https://jobicy.com/jobs?search_keywords=Event%20logistics.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md)[Vendor coordination](https://jobicy.com/jobs?search_keywords=Vendor%20coordination.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Pipeline attribution](https://jobicy.com/jobs?search_keywords=Pipeline%20attribution.md)[Lead capture](https://jobicy.com/jobs?search_keywords=Lead%20capture.md)[UTM tracking](https://jobicy.com/jobs?search_keywords=UTM%20tracking.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[EMEA market localization](https://jobicy.com/jobs?search_keywords=EMEA%20market%20localization.md) Sample interview questionsHow would you build an EMEA event plan that supports both regional relevance and global campaign goals?I would begin by aligning with EMEA Sales, Demand Gen, and regional stakeholders on priority markets, target accounts, pipeline objectives, and audience needs. I would then map a balanced calendar of owned events, sponsorships, partner opportunities, and webinars, adapting global messaging and formats for local relevance. Each event would have defined success metrics, ownership, promotional workflows, and follow-up plans. Describe how you measure the business impact of an in-person event. I use a combination of leading and lagging indicators, including registrations, attendance rate, engagement, meetings booked, lead quality, sourced pipeline, influenced pipeline, opportunity progression, and revenue. I ensure campaign membership, UTMs, lead-source rules, and Salesforce attribution are configured before launch. Afterward, I share results and qualitative feedback with stakeholders to improve targeting, format, and investment decisions. How do you manage competing deadlines for several events across different EMEA markets? I maintain a detailed master calendar with critical paths, owners, dependencies, budgets, and escalation points for every program. I use standardized templates for run-of-show documents, vendor briefs, speaker preparation, communications, and post-event follow-up. Frequent stakeholder updates and early risk identification help me protect attendee experience even when timelines change. What steps would you take to ensure event leads receive timely and useful follow-up? Before the event, I would align with Marketing Operations and Sales on lead capture fields, qualification criteria, routing rules, SLAs, and nurture paths. During the event, I would monitor data quality and ensure staff capture meaningful interaction notes. Afterward, I would validate uploads and automation, track follow-up completion, and review conversion performance with Sales. How would you approach producing a monthly webinar for EMEA audiences? I would select topics based on regional demand signals, product priorities, customer questions, and pipeline needs, then schedule sessions for suitable European time zones. I would coordinate speakers, develop localized messaging and registration pages, and run multichannel promotion through email, social, and partners. After the webinar, I would deliver recordings and follow-up content, route leads appropriately, and use attendance and engagement data to improve future sessions. Opportunity details ## About this role. ### About [Customer.io](http://customer.io/) Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. [Customer.io](http://Customer.io) powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data. ### About the role Hi, my name is Rosie, Events Team Manager here at [Customer.io](http://customer.io/), and I am looking for an Events Marketing Manager to own our in-person events across EMEA. You’ll lead live field events, hosted customer and prospect experiences, and sponsored conferences across the region, and run our monthly EMEA webinar. You’ll partner closely with Demand Gen, Content, Design, Partnerships, and EMEA Sales to create events that feel polished, thoughtful, and unmistakably “us” – tailored to EMEA markets rather than a copy-paste of NA programming. You’ll ramp alongside our Events Manager, who currently supports the region, and take full ownership of EMEA within your first 90 days. This role includes 15%+ travel for EMEA field events, conferences, and onsite support. ### What we value * Human-centered experiences. You create events that feel thoughtful, relevant, and genuinely useful – built for EMEA audiences. * Collaborative energy. You work smoothly across teams and time zones, and make alignment feel easy. * Insight-driven decisions. You let data guide you while keeping the attendee experience at the center. * Action with intention. You move quickly, adapt gracefully, and learn from every event. * Operational clarity. You bring structure, calm, and consistency to fast-moving, cross-market work. ### What you’ll do Event planning & coordination * Own and manage the EMEA in-person events calendar – field events, hosted experiences, sponsored conferences, and activations across the region * Partner with the Events Team and Demand Gen to define goals, audiences, formats, and success metrics specific to EMEA markets * Evaluate EMEA sponsorships, speaking slots, and event formats against goals * Work closely with cross-functional partners to ensure every event feels cohesive with global campaigns while staying relevant to EMEA audiences Execution & project management * Manage day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support for EMEA events * Partner with Content, Brand, Product Marketing, and Sales to develop compelling event assets and presentations * Oversee registration flows, pre-event communication, and the attendee experience from first touch to follow-up * Step in wherever needed to keep events running smoothly, calmly, and on-brand EMEA webinars (about one per month) * Run our monthly EMEA webinar end to end – topic and speaker selection, registration, promotion, and follow-up – timed and localized for a European audience * Partner with Content and Product Marketing to adapt or build webinar content that lands with EMEA audiences * Build and optimize registration pages, forms, and workflows for EMEA campaigns Audience growth & promotion * Execute multi-channel promotional plans across email, social, and partner channels for EMEA audiences * Collaborate with Demand Gen, Marketing Ops & Sales to ensure EMEA lead capture, routing, and follow-up happen correctly and quickly * Manage attendee communication throughout the event lifecycle Performance & optimization * Track EMEA event performance – pipeline, revenue, deal acceleration, and event engagement * Share insights and recommendations to continually improve ROI and attendee experience across the region * Maintain documentation, templates, and repeatable workflows that make running EMEA events smoother and more scalable * Partner with ops to ensure clean attribution and accurate reporting across systems What success looks like * Regional ownership: EMEA events and webinars run smoothly, predictably, and feel built for the region * Engagement growth: Attendance and engagement steadily increase across EMEA field events and webinars * Sales alignment: EMEA Sales and Marketing feel tightly connected and supported by event-driven pipeline * Sharper insights: You surface insights that help the program get sharper, smarter, and more efficient over time * Better playbooks: EMEA-specific playbooks, templates, and processes get better and help the team move faster ### What we’re looking for You’re a hands-on, highly organized marketer who loves building great experiences and understands how events translate into revenue. You’re comfortable owning a region end to end – you stay grounded under pressure, thrive in a distributed environment, and enjoy the cross-market collaboration required to make EMEA events exceptional. * Based in the UK or Ireland (London or Dublin ideal) * 4+ years in event marketing within B2B SaaS * Experience running in-person events across formats (field events, hosted experiences, conferences), ideally across multiple EMEA markets * Experience running webinars, and real excitement about doing both: a busy in-person calendar plus about one webinar a month * Strong project management skills – you juggle timelines, tasks, and teams (and time zones) with ease * Experience collaborating with Sales and supporting event-driven follow-up * Comfortable with marketing automation tools ([Customer.io](http://customer.io/), Marketo, etc.) and Salesforce * Familiarity with webinar platforms (Livestorm, Zoom, Sequel) and event management tools * Understanding of lead capture, UTMs, and event pipeline attribution * Ability to partner with Rev/Marketing Ops to troubleshoot data flows and ensure clean reporting * Comfortable with 15%+ travel ### Compensation & Benefits We believe in transparency. Starting salary for this role is $93,000 – $110,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment. In addition to base salary, this role includes an equity grant in the form of stock options, so you share in the success you help build. We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more. [See full benefits here →](https://customer.io/careers#:~:text=our%20collective%20success.-,BENEFITS,-Our%C2%A0) ### Our Process No gotchas, no trick questions – just a clear, human process designed to help both of us make an informed decision. * 30-minute video call with Recruiter * 30-minute video call with member of the Events team * 30-minute video call with Hiring Manager * 60-minute Case Study Review video call with potential teammates All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process. [Customer.io](http://Customer.io) recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact. Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official [Customer.io](http://customer.io/) letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [jobs@customer.io](mailto:jobs@customer.io). ### Join us! Check out our [careers page](https://customer.io/careers/) for more information about why you should [come work with us!](https://customer.io/about/) We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now. 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