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# Regional General Manager, Market Performance Central US

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/luna-physical-therapy.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 156k–178k / yrDepartment[Product & Operations](https://jobicy.com/categories/management.md)EmploymentFull TimeExperienceDirectorPublished23 Oct 2026Apply before22 Nov 2026Listing views35Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Luna Physical Therapy is seeking a Regional General Manager to own market performance across the Central United States. The leader will hold regional P&L accountability and translate company strategy into operating plans that improve growth, utilization, market density, margin, patient access, and partner outcomes. This is a matrixed leadership role requiring influence across therapist acquisition and enablement, physician success, and partner account management rather than direct control of all functions. The position calls for extensive healthcare-operations experience, strong financial judgment, data-driven execution, and the ability to build a disciplined operating cadence across a large multi-state region.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior regional GM role with full P&L accountability across a large territory and competing objectives involving growth, margin, clinical quality, and stakeholder experience. Success depends on influencing multiple centralized teams in a matrix structure while making high-impact, data-informed decisions.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$167,000US market range (per year)$150k–$210k0$231.00k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses total cash compensation of $156,000–$178,000 USD. The posting does not explicitly state a cadence, so the yearly period is inferred from the senior full-time US leadership role and compensation magnitude. The estimated US market range for comparable regional healthcare operations leaders is $150,000–$210,000 per year in total cash compensation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Regional P&L management](https://jobicy.com/jobs?search_keywords=Regional%20PL%20management.md)[Healthcare operations](https://jobicy.com/jobs?search_keywords=Healthcare%20operations.md)[Multi-site operations](https://jobicy.com/jobs?search_keywords=Multi-site%20operations.md)[Matrix leadership](https://jobicy.com/jobs?search_keywords=Matrix%20leadership.md)[Strategic planning](https://jobicy.com/jobs?search_keywords=Strategic%20planning.md)[Financial forecasting](https://jobicy.com/jobs?search_keywords=Financial%20forecasting.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Unit economics](https://jobicy.com/jobs?search_keywords=Unit%20economics.md)[Operational excellence](https://jobicy.com/jobs?search_keywords=Operational%20excellence.md)[Physician relationship management](https://jobicy.com/jobs?search_keywords=Physician%20relationship%20management.md)[Partner account management](https://jobicy.com/jobs?search_keywords=Partner%20account%20management.md)[Data analysis](https://jobicy.com/jobs?search_keywords=Data%20analysis.md)[KPI management](https://jobicy.com/jobs?search_keywords=KPI%20management.md)[Market expansion](https://jobicy.com/jobs?search_keywords=Market%20expansion.md)[Change leadership](https://jobicy.com/jobs?search_keywords=Change%20leadership.md)

Sample interview questionsHow would you diagnose and improve underperformance in a Central US market?I would first establish a market-level scorecard covering demand, therapist supply, visit completion, referral conversion, utilization, contribution margin, quality, and partner satisfaction. I would identify the primary constraint, validate it with local stakeholders and data trends, prioritize a small number of interventions, assign clear owners, and review results through a regular operating cadence.

Describe how you lead effectively when key teams do not report directly to you.

I align partners around shared outcomes, transparent metrics, and clear decision rights rather than relying on hierarchy. I build trust by understanding each function’s constraints, make tradeoffs explicit, remove barriers quickly, and use consistent business reviews to maintain accountability for regional commitments.

How do you balance regional revenue growth with profitability and therapist sustainability?

I evaluate growth initiatives through their contribution margin, capacity implications, quality impact, and expected return over time. I avoid pursuing volume that creates unsustainable therapist workloads or weak service quality, instead focusing on market density, retention, utilization, and high-value referral channels.

What approach would you take to regional forecasting and planning?

I would combine historical performance, market demand signals, referral pipeline, therapist capacity, productivity assumptions, and known investments into a rolling forecast. I would build scenarios for upside and downside conditions, identify leading indicators, and refresh assumptions monthly so corrective actions can be taken early.

How would you handle a significant escalation from a health-system partner?

I would promptly understand the partner’s concerns, quantify the operational and relationship impact, and convene the appropriate internal leaders to create a response plan. I would communicate ownership, timelines, and progress transparently to the partner, address root causes rather than only the immediate issue, and use the outcome to strengthen future operating processes.

Opportunity details

## About this role.

Reports to: President

Status: Exempt

Location: Remote, must reside in our Central US territory (TX, OK, UT, AZ, CO, IL, MN, IA, WI, MO, IN, OH, MI, TN)

Pay Grade: 18

### Job Summary

The Regional General Manager, Market Performance is central to scaling a regionalized operating model that balances local ownership with centralized excellence. This role ensures the company can grow with discipline, stay close to its markets, and deliver exceptional outcomes for therapists, partners, and patients.

This person is the accountable business owner for Luna’s Central US geographic region. This leader owns regional P&L performance and is responsible for translating company strategy into strong local execution across therapist visits, patient access, physician relationships, and partner performance. They champion innovation while maintaining disciplined execution.

Operating within a regionalized, shared services model, the GM leads through influence rather than direct reporting lines. Centralized functional teams, including Therapist Acquisition, Therapist Enablement, Physician Success, and Partner Account Management, retain solid-line reporting to their respective functional leaders, with dotted-line accountability to the GM for regional outcomes.

This role requires a strong owner mentality, comfort operating in a matrixed environment, and the ability to drive results through cross functional alignment, data, and local dynamics.

### Key Responsibilities

*

Own full Central US regional P&L, including revenue growth, contribution margin, and cost management.

*

Develop regional forecasts, budgets, and operating plans aligned to company targets.

*

Identify and execute levers to improve unit economics, utilization, and market density.

*

Make disciplined tradeoffs to balance growth, margin, quality, and experience.

*

Serve as the single point of accountability for regional performance across therapist acquisition, enablement, physician success and partner success / account management outcomes. performance.

*

Lead through influence in a matrixed environment, aligning functional partners to regional priorities.

*

Translate national initiatives into region specific execution plans with clear KPIs.

*

Ensure sufficient therapist supply to meet regional demand. Partner with Therapist Acquisition to set regional hiring targets and market-level sourcing strategies.

*

Partner with Therapist Enablement to improve therapist engagement, retention, productivity, and quality.

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Balance growth objectives with therapist sustainability and experience.

*

Drive regional growth through strong physician relationships and partner execution.

*

Partner with Physician Success and Partner Account Management to:

Grow referral volume and retention

*

Improve partner satisfaction and outcomes

*

Identify expansion opportunities within existing accounts

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Serve as the senior escalation point for regional partner issues

*

Develop and execute regional market strategies informed by local dynamics, demand patterns, and performance data.

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Identify opportunities for market expansion, optimization, or investment.

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Act as the regional voice to executive leadership, surfacing insights, risks, and opportunities.

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Establish and lead a strong regional operating rhythm (weekly, monthly, quarterly business reviews).

*

Use data to diagnose performance gaps and drive corrective action.

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Align functional partners around a shared regional scorecard.

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Model company leadership principles and culture within the region.

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Influence and develop leaders operating within the region, even where reporting lines are dotted.

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Foster a culture of ownership, transparency, and continuous improvement.

### Job Requirements

*

10+ years of progressive leadership experience in healthcare operations, providing multi site in-home or outpatient rehab services

*

Located within Central US (TX, OK, UT, AZ, IL, CO, MN, IA, WI, MO, IN, OH, MI, TN)

*

P&L ownership in prior experience with accountability for growth and profitability

*

Preferred PT or OT with a background related to the above areas.

*

Bachelor’s degree or equivalent

*

Experience leading in a matrixed or shared services model

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Strong financial and analytical acumen

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Proven ability to influence without direct authority

*

Owner mentality with strong business judgment

*

Comfortable navigating ambiguity and driving clarity

*

Collaborative, low-ego leader who delivers results through partnership

*

Data driven, decisive, and execution oriented

*

Able to balance strategic thinking with operational rigor

*

Familiarity with health system partnerships or enterprise accounts in local markets

### Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand and walk for extended periods of time, and may occasionally be required to lift/carry equipment up to 30 lbs.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

### Salary and Benefits

The total cash compensation range for this role is $156,000–$178,000, consisting of a base salary of $130,000–$148,000 plus a 20% nondiscretionary bonus.

Comprehensive benefits including unlimited paid time off and paid holidays. Benefits begin the first of the month following hire, including medical, dental, and vision coverage, company paid life insurance, voluntary short-term disability, 401k with company match, and dependent care FSA.

### Compensation

### Additional Information

Show more

[Apply now >](https://jobicy.com/jobs/156618-regional-general-manager-market-performance-central-us.md)

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