[All remote jobs](https://jobicy.com/jobs.md)[![AssetWatch logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/118c6be8-221.png)](https://jobicy.com/company/assetwatch.md)[AssetWatch](https://jobicy.com/company/assetwatch.md) # B2B Growth Marketing Manager – Industrial/SaaS Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/assetwatch.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 100k–121k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished23 Oct 2026Apply before22 Nov 2026Listing views53Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. AssetWatch is seeking a B2B Growth Marketing Manager to own full-funnel demand-generation campaigns for an industrial predictive-maintenance SaaS platform. The role combines campaign strategy with hands-on execution in HubSpot, including emails, landing pages, workflows, forms, reporting, and attribution. Success is measured by qualified pipeline, revenue contribution, conversion rates, and campaign ROI rather than activity volume alone. The manager will partner closely with product marketing, content, design, sales, lifecycle marketing, and RevOps to align Salesforce and HubSpot processes. This is a remote full-time US role in a fast-scaling environment serving both manufacturing executives and plant-level technical practitioners. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position requires both strategic ownership and detailed technical execution across several channels, systems, and stakeholders. It also demands rapid optimization against revenue and pipeline metrics in a scaling SaaS business. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$110,500US market range (per year)$100k–$130k0$143k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a US base-salary range of $100,000–$121,000 USD. The posting does not explicitly state a pay cadence, so yearly compensation is inferred from the range, US location, full-time status, and professional marketing-manager context. The estimated US market range for a comparable B2B SaaS growth marketing manager is $100,000–$130,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Growth marketing](https://jobicy.com/jobs?search_keywords=Growth%20marketing.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Salesforce CRM](https://jobicy.com/jobs?search_keywords=Salesforce%20CRM.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Pipeline generation](https://jobicy.com/jobs?search_keywords=Pipeline%20generation.md)[Campaign management](https://jobicy.com/jobs?search_keywords=Campaign%20management.md)[Lead nurturing](https://jobicy.com/jobs?search_keywords=Lead%20nurturing.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[GDPR compliance](https://jobicy.com/jobs?search_keywords=GDPR%20compliance.md) Sample interview questionsDescribe a full-funnel B2B campaign you built that generated measurable pipeline.I would explain the target segment, business objective, channel mix, campaign assets, qualification logic, sales handoff process, and outcomes such as sourced pipeline, conversion rates, and ROI. I would also share the iterations I made after reviewing performance data. How do you build reliable campaign attribution across HubSpot and Salesforce? I start by aligning lifecycle stages, campaign naming conventions, source properties, UTM standards, sync rules, and ownership definitions with RevOps. I then test data flow before launch and maintain dashboards that distinguish engagement metrics from qualified pipeline and revenue influence. How would you market an industrial SaaS product to both executive buyers and plant-level practitioners? I would use account-based messaging and business-case content for executive stakeholders while creating practical, channel-flexible content for reliability and maintenance practitioners. Both tracks would share a common value proposition but use role-specific pain points, proof points, calls to action, and nurture paths. What is your process for optimizing an underperforming campaign? I first identify where the funnel is breaking, such as audience quality, message resonance, landing-page conversion, nurture progression, or sales follow-up. I prioritize a small number of testable hypotheses, run controlled experiments, measure downstream effects on qualified opportunities, and document learnings for future campaigns. How do you manage competing requests from sales, product marketing, content, and leadership? I use a shared campaign calendar and prioritization framework based on revenue impact, audience fit, urgency, effort, and dependencies. I establish clear owners, milestones, success metrics, and decision points, then communicate trade-offs early so stakeholders remain aligned. Opportunity details ## About this role. AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. We’re looking for a B2B Growth Marketing Manager – Industrial/SaaS who wakes up thinking about pipeline. In this role, you’ll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster. This isn’t your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor – maintenance managers, reliability engineers, plant managers, and operations leaders who aren’t scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology. This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You’ll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline. What You’ll Do: Campaign Strategy & Execution * Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue * Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach * Own campaign execution end-to-end, including building and launching campaigns in HubSpot Marketing Automation & Campaign Operations * Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms) * Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing * Manage campaign workflows and triggers to support lead generation and nurture efforts * Ensure campaigns are properly tracked, tagged, and attributed Cross-Functional Alignment * Collaborate with product marketing, content, design, and sales to align messaging and campaign goals * Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow * Support sales with campaign insights, follow-up strategies, and enablement materials Performance & Optimization * Define KPIs (MQLs, pipeline, conversion rates, campaign ROI) * Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels) * Build and maintain campaign reporting dashboards in HubSpot Data & Compliance * Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR) * Maintain clean campaign data and proper attribution tracking Qualifications * 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns * Hands-on experience executing campaigns in HubSpot (or similar MAP) * Strong understanding of pipeline generation and SaaS funnel metrics * Experience working with Salesforce CRMand marketing-sales alignment * Ability to manage both strategy and execution in a fast-paced environment What Success Looks Like * Campaigns consistently generate qualified pipeline and revenue * Seamless execution from strategy → build → launch → optimization * Strong alignment between marketing campaigns and sales outcomes * Clear, reliable campaign reporting and attribution #LI-REMOTE The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process. The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process. AssetWatch Salary Range (US) $100,000—$121,000 USD What We Offer: AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive – that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. * Competitive compensation package including stock options * Flexible work schedule * Comprehensive benefits including retirement plan match * Opportunity to make a real impact every day * Work with a dynamic and growing team * Unlimited PTO We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required. Show more [Apply now >](https://jobicy.com/jobs/156631-b2b-growth-marketing-manager-industrial-saas.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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