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# Country Manager (Bangkok, Thailand)

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/ajax-systems.md)ShareRemote from[Thailand](https://jobicy.com/job-region/thailand.md)SalaryUndisclosedDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceDirectorPublished24 Oct 2026Apply before23 Nov 2026Listing views35Application actions3Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Ajax Systems is seeking a senior commercial leader to grow its electronic-security business in Thailand through channel partners, enterprise projects, and local team leadership. The Country Manager will set and execute the national go-to-market strategy, own sell-in and sell-out cashflow performance, and build relationships with distributors, clients, and industry stakeholders. The role requires 5–8 years of managerial experience in electronic security, a strong Thailand-market network, and experience with regional or global security brands. Success depends on pipeline discipline, partner enablement, large-project execution, quarterly business reviews, and clear risk and opportunity reporting.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a high-accountability country leadership role combining revenue ownership, strategy, channel development, enterprise sales, and people management. It requires established local industry relationships and the ability to deliver growth in a fast-moving regional market.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$65,000US market range (per year)$45k–$90k0$99.00k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. Estimated annual compensation is shown in USD for a senior Country Manager in electronic security in Thailand; actual pay may vary substantially based on local compensation structure, variable incentives, and channel-sales targets.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Country management](https://jobicy.com/jobs?search_keywords=Country%20management.md)[Channel sales](https://jobicy.com/jobs?search_keywords=Channel%20sales.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Business development](https://jobicy.com/jobs?search_keywords=Business%20development.md)[Enterprise sales](https://jobicy.com/jobs?search_keywords=Enterprise%20sales.md)[Distributor management](https://jobicy.com/jobs?search_keywords=Distributor%20management.md)[Partner enablement](https://jobicy.com/jobs?search_keywords=Partner%20enablement.md)[Sales leadership](https://jobicy.com/jobs?search_keywords=Sales%20leadership.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[CRM reporting](https://jobicy.com/jobs?search_keywords=CRM%20reporting.md)[Cashflow management](https://jobicy.com/jobs?search_keywords=Cashflow%20management.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Negotiation](https://jobicy.com/jobs?search_keywords=Negotiation.md)[Team building](https://jobicy.com/jobs?search_keywords=Team%20building.md)[Electronic security industry](https://jobicy.com/jobs?search_keywords=Electronic%20security%20industry.md)

Sample interview questionsHow would you build Ajax Systems' channel ecosystem in Thailand during your first year?I would map priority verticals and current channel coverage, segment distributors by capability and reach, and establish joint account plans with clear revenue, enablement, and pipeline targets. I would review performance monthly and invest further in partners that demonstrate execution and commitment.

Describe your approach to closing a large enterprise security project involving multiple stakeholders.

I identify the economic buyer, technical influencers, integrators, and end-user risks early. I align the solution to measurable business and security outcomes, coordinate internal technical and commercial resources, and maintain a mutual action plan through procurement and deployment.

Which metrics would you use to manage country-level commercial performance?

I would track sell-in and sell-out revenue, pipeline coverage and conversion, forecast accuracy, active distributor performance, partner training completion, project win rate, gross margin, receivables, and market-share progress by target vertical.

How do you address underperformance from a distributor or member of your local team?

I start with facts, agreed targets, and root-cause analysis. I then set a time-bound improvement plan with defined actions, support, checkpoints, and consequences; if there is no sustained improvement, I reallocate opportunities or make a personnel or partner change.

How would you represent Ajax Systems against established security brands in Thailand?

I would position Ajax around differentiated product value, reliability, ecosystem breadth, and strong local partner support. Reference projects, demonstrations, technical enablement, and customer-specific ROI or risk-reduction cases would be central to earning credibility and displacing incumbent vendors.

Opportunity details

## About this role.

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5,000 specialists.

Ajax Systems continues to rapidly expand its footprint across the ASEAN region, building strong local partnerships and scaling its commercial presence in high-growth markets. As part of this strategy, the company recently launched a state-of-the-art manufacturing facility in Hanoi, Vietnam – a key milestone in its global expansion. The 8,300 m² plant produces the full range of Ajax devices and significantly increases production capacity. This investment reflects Ajax’s long-term commitment to the region and creates exciting opportunities to be part of a fast-growing, truly international business shaping the future of security technology.

The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax’s unwavering mission.

### Responsibilities:

* Identify and pursue new business opportunities, partnerships, and markets.
* Build and manage enterprise pipeline through channel ecosystem
* Develop go-to-market strategy aligned with regional direction in Electronic Security
* Represent company at trade shows and industry events
* Lead the local team to achieve and exceed sales targets, ensuring market share growth.
* Identify, develop and close large-scale enterprise projects in key verticals
* Recruit, onboard and manage distributors
* Drive partner enablement programs and joint business planning
* Cashflow responsibility for Thailand (both sell-in and sell-out).
* Develop and execute a comprehensive business strategy aligned with the company’s overall goals.
* Establish and report on metrics to measure team performance; correct deficiencies where necessary.
* Recruit, train, and mentor a high-performing team.
* Foster a positive and collaborative work environment that encourages innovation and creativity.
* Establish and nurture strong relationships with key clients and industry stakeholders.
* Develop lighthouse reference projects
* Conduct competitive analysis
* Maintain CRM hygiene and accurate pipeline reporting
* Provide quarterly business reviews
* Deliver clear risk/opportunity analysis

### Requirements:

* Proven experience in a senior management role, ideally as a Country Manager or a Sales Director in a similar capacity within the electronics security industry.
* 5 – 8 years in the electronic security industry at the Managerial level.
* Experience working with regional or global security brands
* Strong network in the security industry on the Thailand market.
* Strong understanding of the industry, market dynamics, and client needs.
* Excellent communication, negotiation, and interpersonal skills.
* Demonstrated ability to develop and implement successful business strategies.
* Experience working in a cross-functional matrix team and environment.
* Strong analytical and problem-solving abilities.
* Willingness and ability to travel
* Results-oriented nature and ability to show initiative and responsibility for own results.
* Highly motivated with the ability to make things happen.
* Well-presented, professional, reliable, and ethical.

### We offer:

* An opportunity to work in one of the most recognized and innovative security manufacturers.
* An opportunity to take on new challenges, advance your career, and make a meaningful impact.
* Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas
* A zero bullshit culture

### Compensation

### Additional Information

### Join Ajax Systems!

Show more

[Apply now >](https://jobicy.com/jobs/156746-country-manager-bangkok-thailand.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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