[All remote jobs](https://jobicy.com/jobs.md)[![Motive logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/5cfcac16-221.jpg)](https://jobicy.com/company/motive.md)[Motive](https://jobicy.com/company/motive.md) # Demand Generation Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/motive.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 90k–111k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished24 Oct 2026Apply before23 Nov 2026Listing views39Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Motive is hiring an individual-contributor Demand Generation Marketing Manager to drive mid-market pipeline through full-funnel, multi-channel campaigns and programmatic ABM. The role partners closely with content, product marketing, marketing operations, analytics, SDRs, AEs, and sales leadership to align targeting, messaging, sales plays, and reporting. Core work includes campaign planning, channel orchestration, webinar and sales-play execution, performance analysis, budget or effort reallocation, and continuous testing. Candidates need at least five years of B2B demand generation, campaign management, or growth marketing experience, plus hands-on familiarity with Salesforce, Marketo, Tableau, Asana, Outreach, and ABM motions. The position is remote within the United States for the right candidate, although Austin, Nashville, and San Francisco candidates may be expected in an office twice weekly. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior individual-contributor role requiring ownership of complex ABM and multi-channel programs, data-informed optimization, and cross-functional coordination. The fast-changing environment, pipeline accountability, and sales partnership increase the role's complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$100,500US market range (per year)$95k–$130k0$143k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a US compensation range of $90,000–$111,000 USD. The posting does not state a pay cadence, so yearly pay is inferred from the full-time US marketing-manager context and compensation magnitude. The estimated US market range for a B2B demand generation marketing manager is $95,000–$130,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Campaign management](https://jobicy.com/jobs?search_keywords=Campaign%20management.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md)[Tableau](https://jobicy.com/jobs?search_keywords=Tableau.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[LinkedIn advertising](https://jobicy.com/jobs?search_keywords=LinkedIn%20advertising.md)[Webinar management](https://jobicy.com/jobs?search_keywords=Webinar%20management.md)[Asana](https://jobicy.com/jobs?search_keywords=Asana.md)[Outreach](https://jobicy.com/jobs?search_keywords=Outreach.md)[AI marketing workflows](https://jobicy.com/jobs?search_keywords=AI%20marketing%20workflows.md) Sample interview questionsHow would you build a 1:Few ABM campaign for a mid-market segment?I would begin by validating the ICP, account tiering, buying-committee roles, intent signals, and pipeline goals with sales and operations. I would map a core message and content sequence to each buyer stage, coordinate channel activation across display, LinkedIn, email, webinars, and sales plays, then establish account-engagement and pipeline metrics. I would review results with sales regularly and adjust targeting, creative, and channel investment based on conversion data. Describe how you evaluate whether a demand generation campaign is successful. I use a funnel-based measurement framework that connects campaign reach and engagement to qualified opportunities, pipeline creation, conversion rates, velocity, and influenced revenue where attribution permits. I compare results against benchmarks, segment performance by account tier and persona, and identify where the funnel is weakening. The outcome should be clear recommendations, such as refining audiences, changing offers, or reallocating budget. How do you ensure marketing campaigns enable SDRs and AEs effectively? I involve sales partners early to validate account priorities, objections, timing, and messaging. For each campaign, I provide clear targeting guidance, concise messaging, suggested outreach sequences, relevant content, and recommended follow-up actions. I then maintain a feedback loop through recurring updates and use sales input to improve future programs. What is your approach to testing campaign messaging and channels? I create a testing plan with a defined hypothesis, audience, success metric, control, and decision threshold before launch. I prioritize variables with meaningful potential impact, such as value proposition, audience segment, offer, or channel mix, rather than testing many small changes at once. After reviewing results, I document learnings and apply successful patterns to subsequent campaigns. How have you used AI tools in demand generation without sacrificing quality? I use AI to accelerate first drafts of campaign briefs, persona research synthesis, content repurposing, personalization ideas, and performance-insight generation. I retain human review for brand alignment, factual accuracy, audience relevance, and compliance with messaging frameworks. AI is most valuable when it reduces manual work while leaving strategic decisions and quality control with the marketing team. Opportunity details ## About this role. Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit [gomotive.com](http://gomotive.com) to learn more. What we’re looking for Demand Generation Marketing Manager: We’re looking for someone who brings a marketer’s curiosity and a builder’s mindset to the Mid-Market segment. You understand the market we serve, the buyers you’re reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You’re always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions. If this sounds like you, read on! ### Role Responsibilities * Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas. * Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer’s journey, identify content gaps, and request new content and sales collateral to support campaign objectives. * Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions. * Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively. * Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs. * Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages. ### Campaign and ABM Execution * Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees. * Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking. * Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback. * Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted. * Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings. * Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality. ### Sales Partnership and Enablement * Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals. * Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials. * Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning. * Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions. * Prepare materials for sales meetings and planning sessions, tailoring content to the audience. * Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning. ### Reporting and Optimization * Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently. * Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outreach dashboards and sales command centers in Salesforce. * Analyze performance data to understand what is working and why, making recommendations for reallocation or adjustment. * Contribute to weekly Mid-Market metrics updates with clear, actionable insights. * Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested, translating data into recommendations for leadership. Qualifications * 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships). * Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events. * Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions. * Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions. * Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo) * Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions. * Strong project management skills with experience in Asana or equivalent tools. * Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials. * Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred) * Location Preference: Austin, TX, Nashville TN or San Francisco (2x a week in the office); however for the right candidate we will consider remote USA * This is an individual contributor role Pay Transparency Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting[Motive Perks & Benefits](https://www.comparably.com/companies/motive/perks-and-benefits). The compensation range for this position will depend on where you reside. For this role, the compensation range is: United States $90,000—$111,000 USD Creating a diverse and inclusive workplace is one of Motive’s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. Please review our Candidate Privacy Notice [here](https://drive.google.com/file/d/1X9AbvQHki8zZCyjDjip1g0NtdZHcykJc/view?usp=drive_link). UK Candidate Privacy Notice [here](https://drive.google.com/file/d/1nqdWTJ7WJJikhj1Yhlo4jxDRA_6yXZbd/view). The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive’s policy to require that employees be authorized to receive access to Motive products and technology. Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law. Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds. All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices. 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