[All remote jobs](https://jobicy.com/jobs.md)[![Demandbase, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/664c17c5-221.jpg)](https://jobicy.com/company/demandbase-inc.md)[Demandbase, Inc.](https://jobicy.com/company/demandbase-inc.md) # Senior Product Manager, AI Adoption & Growth Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/demandbase-inc.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Product & Operations](https://jobicy.com/categories/management.md)EmploymentFull TimeExperienceSeniorPublished26 Oct 2026Apply before25 Nov 2026Listing views53Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Demandbase is seeking a senior product manager to drive adoption, repeat usage, monetization, and expansion of its AI-native B2B marketing platform. The role owns the end-to-end product-led growth funnel, from discovery and activation through consumption growth and commercial expansion. It partners closely with product, analytics, data science, finance, sales, customer success, and marketing teams to design experiments and scalable growth mechanics. Success depends on improving meaningful customer outcomes, retention signals, AI usage, and enterprise expansion rather than superficial engagement metrics. This is a strategic individual-contributor PM role focused on AI product growth in an enterprise SaaS environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position requires senior-level product judgment across AI adoption, experimentation, monetization, and enterprise go-to-market dynamics. It also requires influencing several teams and translating behavioral evidence into durable platform and commercial decisions. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$185,000US market range (per year)$160k–$220k0$242.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer compensation was disclosed. The annual cadence and USD market estimate are inferred from the US-based, full-time senior product management role and typical enterprise SaaS AI product-growth compensation conventions; this is an AI estimate, not verified employer pay. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[AI product management](https://jobicy.com/jobs?search_keywords=AI%20product%20management.md)[SaaS growth strategy](https://jobicy.com/jobs?search_keywords=SaaS%20growth%20strategy.md)[Customer activation](https://jobicy.com/jobs?search_keywords=Customer%20activation.md)[Retention analysis](https://jobicy.com/jobs?search_keywords=Retention%20analysis.md)[Product experimentation](https://jobicy.com/jobs?search_keywords=Product%20experimentation.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Product analytics](https://jobicy.com/jobs?search_keywords=Product%20analytics.md)[Behavioral cohort analysis](https://jobicy.com/jobs?search_keywords=Behavioral%20cohort%20analysis.md)[Enterprise SaaS](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS.md)[Monetization strategy](https://jobicy.com/jobs?search_keywords=Monetization%20strategy.md)[Lifecycle engagement](https://jobicy.com/jobs?search_keywords=Lifecycle%20engagement.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Usage-based pricing](https://jobicy.com/jobs?search_keywords=Usage-based%20pricing.md)[Customer journey mapping](https://jobicy.com/jobs?search_keywords=Customer%20journey%20mapping.md) Sample interview questionsHow would you define meaningful activation for an AI-native B2B marketing product?I would begin with customer research and product telemetry to identify the first completed AI-assisted job that delivers observable business value, rather than relying on sign-ins or feature views. I would validate that event against later retention, repeat use, and expansion outcomes, then segment the definition by persona, account maturity, and use case. Describe how you would improve time to first meaningful AI outcome. I would map the journey from first exposure to completed value, identify friction in setup, data readiness, permissions, and workflow comprehension, and prioritize the largest barriers. I would test guided onboarding, templates, contextual recommendations, sensible defaults, and progress visibility, measuring both completion quality and downstream repeat use. How do you distinguish correlation from evidence strong enough to make a product decision? I use correlation to form hypotheses, but rely on controlled experiments, quasi-experimental methods, or repeated behavioral validation before making material decisions. I also assess sample quality, segment effects, confounders, and whether the metric represents durable customer value rather than temporary engagement. How would you partner with Sales and Customer Success without compromising a product-led growth strategy? I would align on shared funnel definitions, account signals, and handoff criteria so product behavior informs timely human engagement. Product-led experiences should help customers self-serve value, while Sales and Customer Success support complex enterprise requirements such as enablement, governance, permissions, packaging, and expansion. What metrics would you use to evaluate an AI adoption and monetization funnel? I would track discovery, qualified activation, time to first valuable outcome, repeat usage, completion of high-value jobs, multi-capability adoption, consumption depth, retention, and expansion. I would connect each leading indicator to account-level commercial outcomes and use cohorts to identify behaviors that predict durable adoption. Opportunity details ## About this role. Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. ### The Role Demandbase is accelerating its Agentic Marketing roadmap to bring customers an AI-native platform that performs critical B2B marketing jobs on behalf of marketers. We are looking for a senior product manager to ensure those capabilities do not merely ship; they become trusted, habitual, and monetizable parts of how marketing teams work. This role will own the customer journey from initial discovery and first value through repeat AI usage, cross-capability adoption, consumption growth, and commercial expansion. ### Strategic Responsibilities * Define the product-led growth strategy for Demandbase’s AI-native application * Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion * Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure * Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment * Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths * Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas * Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion * Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions * Create reusable growth patterns and platform requirements that can be applied across composable capabilities * Turn successful experiments into durable product experiences and operating practices ### What You’ll Bring * 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms * Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes * Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization * Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision * Experience influencing multiple product teams without taking over their roadmaps * Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes * Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion * AI product experience is strongly preferred ### Key Success Metrics * Establish a shared AI adoption and monetization funnel * Define activation for each priority JTBD and for the composed product experience * Reduce time to first meaningful AI outcome * Increase the percentage of active users and tenants completing high-value AI jobs * Increase repeat AI use and the number of customers using multiple complementary capabilities * Identify which behaviors predict retention, expansion, and increased AI consumption * Launch and evaluate experiments that materially improve adoption * Help define the product mechanics required for trials, entitlements, credit visibility, and usage-based expansion ### Why This Role? This is the ideal role for a high-agency, analytically minded PM who loves turning customer behavior into product decisions and experiments. You won’t just ship AI features; you’ll ensure customers discover them, reach value quickly, build habits around them, and expand into the broader composable platform. You will have the unique opportunity to build the growth engine that turns Demandbase’s AI-native vision into sustained adoption, consumption, retention, and revenue. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid. Show more [Apply now >](https://jobicy.com/jobs/157036-senior-product-manager-ai-adoption-growth.md) > Annual salary information is not provided for this position. 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