[All remote jobs](https://jobicy.com/jobs.md)[![LastPass logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/13842160-221.png)](https://jobicy.com/company/lastpass.md)[LastPass](https://jobicy.com/company/lastpass.md) # Product Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/lastpass.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 131,200–150k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished26 Oct 2026Apply before25 Nov 2026Listing views49Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. LastPass is seeking a staff-level Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for its secure-access portfolio. The role partners closely with Product, Sales Enablement, Brand, Creative, and Business Operations to drive launches, adoption, pipeline, and revenue impact. Core deliverables include messaging frameworks, launch plans, competitive intelligence, sales collateral, customer research, and performance analysis. The ideal candidate has strong B2B SaaS product marketing experience and can translate complex cybersecurity or identity capabilities into persuasive narratives for technical and business audiences. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, cross-functional role requiring ownership of strategy and influence without direct authority. Success depends on making complex security products understandable while coordinating multiple high-visibility launch and field-enablement workstreams. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$140,600US market range (per year)$125k–$170k0$187.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a US pay range of $131,200–$150,000 USD. The annual cadence is inferred, rather than explicitly stated, based on the range magnitude and the full-time staff-level US product marketing context. Estimated US market compensation for a comparable senior B2B SaaS product marketing role is approximately $125,000–$170,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Positioning and messaging](https://jobicy.com/jobs?search_keywords=Positioning%20and%20messaging.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Data analysis](https://jobicy.com/jobs?search_keywords=Data%20analysis.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Cybersecurity marketing](https://jobicy.com/jobs?search_keywords=Cybersecurity%20marketing.md) Sample interview questionsHow would you develop positioning for a complex secure-access product aimed at both technical and business buyers?I would begin with customer interviews, win/loss findings, competitive analysis, and product discovery to identify high-value pains and buying triggers. I would build a core value narrative supported by differentiated proof points, then tailor supporting messages for technical evaluators and executive decision-makers. I would validate the framework with Sales, Product, and selected customers before scaling it across launch and enablement materials. Describe how you measure the success of a product launch. I define success metrics before launch across leading and lagging indicators. These commonly include enablement completion, message adoption, web engagement, trial or demo conversion, product adoption, pipeline influence, win rate, and revenue contribution. I review performance with cross-functional stakeholders and use the findings to refine targeting, content, and field guidance. How would you equip the sales organization to compete against an established competitor? I would synthesize competitive research into concise battle cards that cover competitor positioning, likely objections, differentiation, discovery questions, proof points, and appropriate landmines. I would pair the materials with live training and role-play sessions, then collect field feedback and deal outcomes to keep the guidance current and actionable. Tell us about managing competing priorities during several concurrent product launches. I create a shared launch plan that identifies milestones, owners, dependencies, risks, and the business impact of each deliverable. I align stakeholders on decision deadlines and use regular check-ins to surface blockers early. When trade-offs are necessary, I prioritize work that most directly affects customer clarity, field readiness, and measurable business outcomes. How would you use market research to influence product roadmap decisions? I would combine qualitative signals, such as interviews and sales feedback, with quantitative evidence from usage data, market trends, competitive gaps, and win/loss analysis. I would turn those inputs into a clear opportunity statement that outlines the target segment, problem severity, expected value, and strategic rationale. Presenting this evidence alongside Product leadership helps ensure roadmap decisions are grounded in validated market needs. Opportunity details ## About this role. About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve. Curious about our products? Visit our website and [try it free!](https://www.lastpass.com/products/personal?utm_campaign=glb-b2c-mkr-jbap&utm_medium=referral&utm_source=greenhouse) We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us! LastPass is looking for a Product Marketing Manager: In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio. About the team: The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer. If you are passionate about complex problem solving and motivated by scale, then this is the role for you! Who will you work with? You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment. What are some of the exciting challenges you will be working on? * Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels * Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact * Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals * Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority * Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization * Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth What does it take to work at LastPass? * Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products * Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers * Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness * Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority * Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines It’s great, but not required: * Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role * Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. US Pay Range $131,200—$150,000 USD Why LastPass? * The leader in secure access * High-growth, collaborative environment with inclusive teams * Remote-first culture * Competitive compensation * Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days * Parental leave * Comprehensive health coverage, including dependents * Home office setup support * LastPass Families free account for up to 5 members * Continuous learning and development opportunities, including an annual learning stipend to invest in your growth * Peer-to-peer recognition through Quantum Workplace * Employee Assistance Program for well-being support * Remote work stipend to support your home office needs * Short-Term or Remote-Centric Work Arrangements for added flexibility Unlock your potential with us – your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let’s build the future together! We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world. For more information about how we process your personal data and your rights, please refer to our [Candidate Privacy Notice](https://www.lastpass.com/-/media/925ED6EB59CF457EBA0CDE6C9CADDA50.pdf). Show more [Apply now >](https://jobicy.com/jobs/157081-product-marketing-manager-5.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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