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# Manager, Local Visibility Optimization

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/soci.md)ShareRemote from[Canada](https://jobicy.com/job-region/canada.md)SalaryCAD 89,500–128,500 / yrDepartment[SEO](https://jobicy.com/categories/seo.md)EmploymentFull TimeExperienceSeniorPublished26 Oct 2026Apply before25 Nov 2026Listing views56Application actions5Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

SOCi is seeking a senior SEO leader to define its local-search and digital-visibility point of view for multi-location brands. The role combines hands-on SEO and local listings expertise with internal enablement for Customer Success, Sales, Product, and Marketing teams. The manager will develop playbooks, benchmarks, consulting deliverables, QBR guidance, and prescriptive performance recommendations for clients. They will also create thought-leadership content and represent SOCi at industry events while monitoring SEO, AEO, GEO, and market developments. Success depends on translating complex search intelligence into clear, repeatable customer-facing narratives and programs.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a highly senior, cross-functional subject-matter-expert role requiring at least seven years of SEO experience plus current AEO, GEO, local SEO, consulting, and enablement capabilities. The incumbent must independently shape company-wide strategy while supporting customer outcomes in a fast-paced environment.

## Salary analysis

Estimated compensation compared with the broader CA market for similar roles.

Estimated job median (per year)Market rateC$109,000CA market range (per year)C$95k–C$135k0C$148.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base-salary range of CAD 89,500–128,500. Although the posting does not explicitly state the pay cadence, yearly compensation is inferred from the senior full-time Canadian role and the stated salary magnitude. The estimated Canadian market range for a senior local SEO/visibility manager is CAD 95,000–135,000 per year.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Search engine optimization](https://jobicy.com/jobs?search_keywords=Search%20engine%20optimization.md)[Local SEO](https://jobicy.com/jobs?search_keywords=Local%20SEO.md)[Generative engine optimization](https://jobicy.com/jobs?search_keywords=Generative%20engine%20optimization.md)[Answer engine optimization](https://jobicy.com/jobs?search_keywords=Answer%20engine%20optimization.md)[Google Search Console](https://jobicy.com/jobs?search_keywords=Google%20Search%20Console.md)[Google Analytics](https://jobicy.com/jobs?search_keywords=Google%20Analytics.md)[SEMrush](https://jobicy.com/jobs?search_keywords=SEMrush.md)[Screaming Frog](https://jobicy.com/jobs?search_keywords=Screaming%20Frog.md)[SEO performance analysis](https://jobicy.com/jobs?search_keywords=SEO%20performance%20analysis.md)[Digital market intelligence](https://jobicy.com/jobs?search_keywords=Digital%20market%20intelligence.md)[Customer success enablement](https://jobicy.com/jobs?search_keywords=Customer%20success%20enablement.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[Excel](https://jobicy.com/jobs?search_keywords=Excel.md)[Google Sheets](https://jobicy.com/jobs?search_keywords=Google%20Sheets.md)[Jira](https://jobicy.com/jobs?search_keywords=Jira.md)

Sample interview questionsHow would you build a scalable local SEO enablement program for Customer Success Managers?I would begin by segmenting customers by maturity, industry, location footprint, and primary visibility gaps. I would create modular playbooks for listings, local pages, reporting, and issue escalation, supported by benchmarks, training sessions, and reusable QBR materials. I would then track adoption and customer outcomes to refine the program.

How do you translate SEO, AEO, and GEO developments into a clear company point of view?

I synthesize platform changes, search-result trends, first-party performance data, and client examples into a concise narrative: what changed, why it matters, and what actions customers should take. I validate the narrative with internal experts and turn it into messaging, frameworks, and practical recommendations for each audience.

Which metrics would you use to evaluate a multi-location local visibility strategy?

I would assess local ranking and visibility trends, listing completeness and accuracy, impressions, clicks, conversions, local-page engagement, review signals, and share of search where available. The reporting would connect these leading indicators to business outcomes and account for location-level variation rather than relying only on aggregate metrics.

Describe how you would address an at-risk customer whose SEO performance is declining.

I would diagnose the decline through technical, content, listings, competitive, and search-demand analysis, then prioritize the most likely causes and opportunities. I would present an evidence-based recovery plan with owners, milestones, expected indicators, and a clear communication cadence so the customer and CSM understand both the actions and the rationale.

How do you maintain thought-leadership quality while working in a fast-paced environment?

I use a repeatable editorial process that starts with a prioritized insight backlog and clear audience objectives. Each piece should be grounded in credible data or customer patterns, reviewed for accuracy, and repurposed across webinars, blogs, videos, and enablement materials to maximize impact without sacrificing quality.

Opportunity details

## About this role.

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades [here](https://www.soci.ai/culture/)!

Role Description

The Manager, Local Visibility Optimization, is the company’s foremost authority on search, visibility, and digital market intelligence. Building on a foundation of deep SEO and GEO expertise, customer problem solving, and cross-functional enablement, this role takes on a broader mandate: defining and stewarding the brand’s point of view on search and market dynamics, equipping every team, from Product, CS, Sales, and Marketing, to communicate that POV with clarity and conviction, and creating the content and frameworks that make it real across customer-facing storytelling.

This individual also serves as the external face of that expertise by producing original thought leadership content, representing the brand at industry events, and building the company’s reputation as a trusted, authoritative voice in the market. Success in this role means the organization speaks with one informed perspective, every team can lead with POV and value, and the brand is recognized externally as a go-to resource in its space.

Responsibilities

* Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals
* Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on
* Partner with leadership to align the POV with overall brand strategy and product positioning
* Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling
* Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks, and performance benchmarks
* Maintain our Paid Local SEO Consulting services, and ensure all deliverables are met and evaluated.
* Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence
* Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends
* Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned
* Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary
* Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise.
* Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices
* Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams.
* Guide internal partners in the design of effective SEO programs that meet business objectives
* Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.

Required Skills & Experience

* 7+ years of past SEO experience
* Experience in AEO, and GEO
* Organized and detail-oriented
* Solid written and verbal communication skills
* Advanced Excel and Google Sheets experience
* Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required
* Ability to multitask
* Familiar with all Microsoft’s business programs / Google suite
* Takes initiative and strong at following up
* Exceptional customer advocate and internal ambassador
* Experience in a fast paced, deadline-driven environment
* Strong understanding of SEO performance metrics, both for website and listings
* Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus

SOCi expects to pay a base salary in the range of 89,500 CAD- 128,500 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

What SOCi Provides to You

* Comprehensive Benefits Package (full-time permanent, non-contract roles only)

* Health insurance plans, dental, and vision
* Wellness incentives
* 401(k) plan with employer match

* Flexible Work Environment (full-time, non-contract roles only)

* Flexible paid time off
* Quarterly wellness days
* Paid holidays
* Unique employee engagement programs

* Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit [soci.ai](http://soci.ai) for more information.

#LI-Remote

Show more

[Apply now >](https://jobicy.com/jobs/157118-manager-local-visibility-optimization.md)

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