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# Sales Development Representative | Switzerland | Remote

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/grafana-labs.md)ShareRemote from[Switzerland](https://jobicy.com/job-region/switzerland.md)SalaryCHF 88,600–91,760 / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceSeniorPublished26 Oct 2026Apply before25 Nov 2026Listing views59Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Grafana Labs is hiring a remote Sales Development Representative based in Switzerland to generate and qualify new business opportunities for its observability platform. The role combines inbound lead follow-up with proactive multichannel prospecting through email, LinkedIn, and phone calls. The SDR will research target accounts, run discovery conversations, manage leads in Salesforce, and collaborate closely with sales and marketing. Fluency in German and English, strong organization, coachability, and confidence in business conversations are central requirements.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

3/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is an entry-to-mid-level sales role, but it requires consistent pipeline delivery in a fast-paced technology environment. Success depends on disciplined prospecting, technical curiosity, effective phone communication, and the ability to tailor outreach independently.

## Salary analysis

Estimated compensation compared with the broader CHF market for similar roles.

Estimated job median (per year)Market rateCHF 90,180CHF market range (per year)CHF 78k–CHF 105k0CHF 115.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses an OTE range of CHF 88,600–91,760. The posting does not explicitly state the pay cadence, so an annual period is inferred from the compensation level, Swiss location, and standard full-time SDR market conventions. Estimated annual Swiss-market OTE for a comparable SDR role is CHF 78,000–105,000.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Sales development](https://jobicy.com/jobs?search_keywords=Sales%20development.md)[Lead qualification](https://jobicy.com/jobs?search_keywords=Lead%20qualification.md)[Outbound prospecting](https://jobicy.com/jobs?search_keywords=Outbound%20prospecting.md)[Inbound lead follow-up](https://jobicy.com/jobs?search_keywords=Inbound%20lead%20follow-up.md)[Cold calling](https://jobicy.com/jobs?search_keywords=Cold%20calling.md)[Email outreach](https://jobicy.com/jobs?search_keywords=Email%20outreach.md)[LinkedIn outreach](https://jobicy.com/jobs?search_keywords=LinkedIn%20outreach.md)[Discovery conversations](https://jobicy.com/jobs?search_keywords=Discovery%20conversations.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Account research](https://jobicy.com/jobs?search_keywords=Account%20research.md)[Pipeline generation](https://jobicy.com/jobs?search_keywords=Pipeline%20generation.md)[German language](https://jobicy.com/jobs?search_keywords=German%20language.md)[English language](https://jobicy.com/jobs?search_keywords=English%20language.md)[Sales collaboration](https://jobicy.com/jobs?search_keywords=Sales%20collaboration.md)

Sample interview questionsHow would you prioritize a mix of inbound leads and outbound target accounts?I would first assess inbound leads for intent, fit, urgency, and engagement signals so high-potential opportunities receive a rapid response. For outbound work, I would prioritize accounts using ICP fit, relevant technology indicators, recent business events, and available engagement data. I would time-block both motions and review conversion metrics regularly to refine the prioritization.

Describe how you would prepare for a discovery call with a technical prospect evaluating Grafana.

I would research the company’s product, infrastructure, recent engineering activity, and likely observability challenges before the call. During discovery, I would ask open questions about their current monitoring stack, incident workflow, telemetry volume, team goals, and constraints. I would then connect their stated needs to relevant Grafana capabilities and agree on a clear next step with the appropriate sales or technical partner.

How would you create a personalized outbound message for a target account?

I would identify a credible trigger, such as a cloud migration, hiring trend, public engineering initiative, or technology signal, and connect it to a likely observability challenge. The message would be concise, specific, and focused on a potential outcome rather than a generic product pitch. I would test multiple value propositions and use response data to improve future sequences.

Tell us about a time you received feedback that improved your performance.

I would explain the context, the feedback I received, the specific behavior I changed, and the measurable result using the CARR framework. For example, after feedback that my outreach was too feature-focused, I shifted toward using discovery-led messaging tied to business impact. I would show how I applied the learning consistently rather than treating it as a one-time adjustment.

How do you remain productive and accountable in a remote, fast-paced sales environment?

I use a structured daily plan with clear activity blocks for lead response, prospecting, research, follow-up, and CRM hygiene. I track leading indicators such as conversations, qualified meetings, conversion rates, and pipeline contribution, then share progress transparently with my manager and teammates. I also seek feedback early and adjust my approach when the data shows an opportunity to improve.

Opportunity details

## About this role.

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at [grafana.com](http://grafana.com) and follow us on [LinkedIn](https://www.linkedin.com/company/grafana-labs/) and [X](https://twitter.com/grafana).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

As a Sales Development Representative (SDR), you will focus on three core missions. One, you will help our users and prospects navigate their Grafana journey by engaging with and listening to them in order to provide them with appropriate resources and guidance. Two, with these learnings, you will partner with our Sales Team to connect with other influential people in these organizations to identify new business opportunities that are the pipeline for our company’s revenue goals by partnering proactively with our Sales Team. And three, you will develop valuable, transferable skills to help you achieve your career goals. By fulfilling our three core missions, you will contribute importantly to Grafana Labs’ community and business goals.

We understand that our commercial success is linked to our open source DNA and users’ success with our software. As such, we want team members who can effectively leverage this connection and help support the long-term health of our company.

In this role, you will balance reactive and proactive work, responding to inbound inquiries as well as outreaching to target accounts. You will need to research and have a detective mindset in order to craft thoughtful, value-add messaging; and you’ll need to be confident driving business conversations on the phone. You will need to know how to use AI as a tool to constantly improve your productivity.

This is a demanding and rewarding role. It is a fast-paced and challenging environment. While our company is growing sustainably, we still have a lot of building and improving to do. And we do this work together with our teammates from more than 15 different countries. We’re looking for driven, humble, technically curious people who embrace a team-first attitude and demonstrate extreme ownership. This is a great team to join, whether you’re just starting your career or looking to pivot into the tech industry. You’ll have managers and teammates that care deeply about you as a professional and human, and you will learn more than you thought possible.

What You’ll Be Doing:

* Build and maintain knowledge of our technology, competitors, open source ecosystem, and industry trends
* Follow up on inbound leads effectively and efficiently
* Use a multi-channel approach (email, social, calling) to proactively outreach to new leads within target accounts; our top SDRs are confident and effective on the phone
* Use Salesforce and Grafana dashboards for lead and account management and research
* Use research and data to prioritize and customize outreach to target prospects and accounts via email and LinkedIn
* Drive effective discovery conversations to understand users’ needs and goals in to provide them the appropriate resources and communicate how Grafana can help them
* Consistently meet new business opportunity and pipeline targets
* Collaborate with cross-functional teams such as marketing and sales to win as a team

What Makes You a Great Fit:

* Fluent in German and English (written and spoken)
* Open to feedback and coaching, always looking for ways to improve
* Clear and concise written and verbal communication style
* Excellent organizational skills and the ability to prioritize many tasks and demands
* Willingness and ability to take on any task – no matter how small or big – with a focus on quality
* Resourceful and proactive in an environment that is constantly evolving
* Driven by purpose and by winning with a team-first attitude
* Located in Switzerland

Bonus Points For:

Let’s be honest – interviewing is not easy. However, we want you to come prepared and succeed. When we interview, we’re trying to determine a couple of things:

* Would you be successful if you were part of our team?
* Will you love working here and be a positive influence on your fellow colleagues?
* Will you grow professionally and personally during your time here?
* We’re looking for people who are curious and passionate about technology, so make sure you invest some time in learning about Grafana Labs. Explore our community, the industry we operate in, what we offer, and how we set ourselves apart.
* During your interview, you’ll be sharing stories about your current and past roles and experiences. The best way to frame this is with the CARR model: Context, Action, Results, Reflection. This allows you to succinctly share the experiences you’ve gained.
* Remember, humility drives learning and we love working with people who are always trying to better themselves. Throughout our interview process, you will receive feedback, and usually directly in the interview. As you move through the interview process, make sure you listen to the feedback you receive and figure out how to incorporate the advice in the next step of the interview.

Compensation & Rewards

In Switzerland, the OTE (On-Target Earnings) compensation range for this role is 88,600 CHF – 91,760 CHF. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

* 100% Remote, Global Culture – As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
* Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
* Transparent Communication – Expect open decision-making and regular company-wide updates.
* Innovation-Driven – Autonomy and support to ship great work and try new things.
* Open Source Roots – Built on community-driven values that shape how we work.
* Empowered Teams – High trust, low ego culture that values outcomes over optics.
* Career Growth Pathways – Defined opportunities to grow and develop your career.
* Approachable Leadership – Transparent execs who are involved, visible, and human.
* Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
* In-Person onboarding – We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
* Balance is Key – We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

#LI-Remote

For information about how your personal data is used once you’ve applied to a job, check out our [privacy policy](https://grafana.com/legal/applicant-and-candidate-privacy-policy/).

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[Apply now >](https://jobicy.com/jobs/157138-sales-development-representative-switzerland-remote.md)

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