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# Senior Field Marketing Manager – North

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/twilio.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished26 Oct 2026Apply before25 Nov 2026Listing views30Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Twilio is seeking a senior field marketing leader to build and execute regional event and high-touch marketing programs across the UK and Nordics. The role partners closely with sales leadership and account executives to generate pipeline, improve deal velocity, and drive revenue from strategic enterprise accounts. Responsibilities include owning event strategy, localized content, vendor and budget management, partner activations, and post-event campaigns. Success is measured through commercial outcomes such as account penetration, influenced pipeline, conversion, and closed-won revenue.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, commercially accountable role requiring simultaneous management of complex regional events, executive stakeholders, agencies, and sales teams. The candidate must connect marketing activity directly to pipeline and revenue while adapting programs to multiple local markets.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$135,000US market range (per year)$115k–$160k0$176k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Twilio does not disclose an employer salary range. Yearly pay has been inferred from the senior full-time SaaS marketing role; the displayed USD figures are estimated annual market benchmarks, not employer-provided compensation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Field Marketing](https://jobicy.com/jobs?search_keywords=Field%20Marketing.md)[Event Strategy](https://jobicy.com/jobs?search_keywords=Event%20Strategy.md)[Enterprise SaaS Marketing](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS%20Marketing.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Pipeline Generation](https://jobicy.com/jobs?search_keywords=Pipeline%20Generation.md)[Sales Alignment](https://jobicy.com/jobs?search_keywords=Sales%20Alignment.md)[Marketing Automation](https://jobicy.com/jobs?search_keywords=Marketing%20Automation.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md)[Event ROI Analysis](https://jobicy.com/jobs?search_keywords=Event%20ROI%20Analysis.md)[Vendor Management](https://jobicy.com/jobs?search_keywords=Vendor%20Management.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Partner Marketing](https://jobicy.com/jobs?search_keywords=Partner%20Marketing.md)[Content Localization](https://jobicy.com/jobs?search_keywords=Content%20Localization.md)[Project Management](https://jobicy.com/jobs?search_keywords=Project%20Management.md)

Sample interview questionsHow would you design a field marketing plan that supports strategic accounts in the UK and Nordics?I would start with sales leadership to prioritize accounts, buying groups, pipeline stages, and revenue goals. I would then build a focused mix of executive dinners, workshops, partner events, and follow-up campaigns, with clear account-level engagement and pipeline metrics for each activity.

How do you measure the commercial impact of an event program?

I track registrations, attendance quality, target-account penetration, meetings created, opportunity creation, influenced pipeline, conversion rates, deal velocity, and closed-won revenue. I also establish attribution rules with operations and sales teams before launch so results are credible and actionable.

Describe your approach to working with sales teams on event follow-up.

I agree on ownership, lead definitions, and follow-up SLAs before the event. Afterward, I provide attendee context, recommended outreach messaging, and tailored content, then review follow-up completion and pipeline progression with SDRs and account executives.

How would you localize a campaign for the UK and Nordic markets?

I would adapt messaging, event formats, speakers, proof points, and content themes to local business norms and customer pain points. I would validate the approach with regional sales teams, customers, and partners while keeping the core brand and product narrative consistent.

How do you manage multiple concurrent events while maintaining quality and budget control?

I use a detailed operating plan with milestones, accountable owners, risk logs, budget tracking, and standardized event briefs. I prioritize programs by expected commercial impact, maintain frequent vendor and stakeholder check-ins, and use post-event reviews to improve future execution.

Opportunity details

## About this role.

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to[hundreds of thousands of businesses](https://customers.twilio.com/)and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to [remote-first work](https://www.twilio.com/en-us/blog/open-work), and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
.

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.
.

See yourself at Twilio

Join the team as Twilio’s next Senior Field Marketing Manager – North (UK & Nordics).

About the job

This position is needed to lead and execute the regional field marketing and high-touch event strategy across the UK & Nordics, accelerating pipeline conversion and driving measurable revenue growth across key target accounts.

As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s North region. Working closely with Sales Leadership, you will design and deliver targeted 1st-party events, C-level dinners, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core products like WhatsApp for Business, Voice AI, and Conversations.

Responsibilities

In this role, you’ll:

* Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
* Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points.
* Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen).
* Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
* Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity.
* Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
* Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
* Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

* 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
* Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
* Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies.
* Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
* Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
* Exceptional organisational discipline and project management skills to handle multiple complex event activations simultaneously.
* Bachelor’s degree or equivalent practical experience.

*Desired:

* Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

Location

This role will be remote, and based in the UK.

Travel

We prioritize connection and opportunities to learn from each other. For this role, approximately 25–30% travel is anticipated to help you connect in-person in a meaningful way across the DACH region.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Equal opportunity employer

Twilio is proud to be an equal opportunity employer.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us.

Twilio is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, marital status, or any other protected characteristic under applicable law.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call [Twilio Magic](https://www.twilio.com/company/values). Additionally, we empower employees to build [positive change in their communities](https://twilio.org/support-and-resources/impact-fund) by supporting their volunteering and donation efforts.

So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, [please consider other open positions.](https://www.twilio.com/company/jobs#open-positions)

.

Stay alert to recruitment fraud

We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @[twilio.com](http://twilio.com) email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps.

.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Show more

[Apply now >](https://jobicy.com/jobs/157169-senior-field-marketing-manager-north.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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