[All remote jobs](https://jobicy.com/jobs.md)[![Fleetio logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/07/e571b83c37e0ed5371754d319be16e76.jpeg)](https://jobicy.com/company/fleetio.md)[Fleetio](https://jobicy.com/company/fleetio.md) # Senior Content Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/fleetio.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Content & Editorial](https://jobicy.com/categories/copywriting.md)EmploymentFull TimeExperienceDirectorPublished26 Oct 2026Apply before25 Nov 2026Listing views34Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Fleetio is seeking a senior B2B SaaS content marketer to lead thought-leadership strategy for fleet maintenance and management audiences. The role owns the end-to-end editorial process, from research and ideation through writing, stakeholder review, publication, distribution, and performance optimization. Key deliverables include original research, industry reports, white papers, executive thought leadership, webinars, articles, and conference presentations. The manager will partner closely with product, customer, growth, revenue marketing, creative, sales, and executive stakeholders to generate demand and influence pipeline. This is a highly autonomous remote US role requiring exceptional storytelling, editorial judgment, and measurable demand-generation impact. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis senior role requires converting complex industry data and subject-matter expertise into authoritative narratives while managing multiple content formats and business stakeholders. Success is measured not only by editorial quality but also by organic visibility, demand generation, pipeline influence, and revenue contribution. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$140,000US market range (per year)$115k–$165k0$181.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred from the senior-level, full-time US B2B SaaS content-marketing scope; estimated market compensation is $115,000–$165,000 per year, with an estimated midpoint of $140,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS content marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20content%20marketing.md)[Thought leadership strategy](https://jobicy.com/jobs?search_keywords=Thought%20leadership%20strategy.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Editorial calendar management](https://jobicy.com/jobs?search_keywords=Editorial%20calendar%20management.md)[Long-form writing](https://jobicy.com/jobs?search_keywords=Long-form%20writing.md)[Copyediting](https://jobicy.com/jobs?search_keywords=Copyediting.md)[Original research](https://jobicy.com/jobs?search_keywords=Original%20research.md)[Executive communications](https://jobicy.com/jobs?search_keywords=Executive%20communications.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[AI search optimization](https://jobicy.com/jobs?search_keywords=AI%20search%20optimization.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md) Sample interview questionsHow would you build a thought-leadership content strategy for Fleetio's fleet-management audience?I would begin with audience segmentation, buyer-stage needs, customer interviews, search and competitive analysis, and input from sales and product teams. I would identify a small number of differentiated editorial narratives, map them to cornerstone assets and supporting formats, then define distribution and performance metrics tied to awareness, engagement, leads, influenced pipeline, and revenue. Describe how you turn complex research or proprietary data into a compelling content asset. I first identify the audience question and the most decision-useful insight rather than treating every data point equally. I validate the methodology with subject-matter experts, create a clear narrative arc, use charts and examples to make findings accessible, and derive campaign-ready messages for articles, social posts, email, webinars, and sales enablement. How would you measure whether a thought-leadership program is successful? I would use a balanced scorecard: organic visibility and rankings, engaged visits, content consumption, subscriptions, webinar registrations, conversion rates, sourced and influenced pipeline, and qualitative signals such as backlinks, media mentions, and sales feedback. Metrics would be tailored to the asset's purpose and buyer-journey stage, with regular optimization based on results. How do you maintain quality while managing urgent requests and a long-term editorial calendar? I use a prioritized editorial roadmap with clear business objectives, ownership, review stages, and production timelines. I reserve capacity for timely opportunities, standardize briefs and editorial checklists, and communicate trade-offs early so urgent work does not silently compromise strategic commitments or quality standards. What is your approach to using AI in content production? I use AI to accelerate research synthesis, ideation, outline development, repurposing, and workflow administration, but not as a substitute for subject-matter validation or original editorial judgment. Every deliverable should be fact-checked, brand-aligned, differentiated, and reviewed for accuracy, source quality, and audience value before publication. Opportunity details ## About this role. A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud [founding member of the Rails Foundation](https://rubyonrails.org/foundation)! More about our team and company: * Fleetio overview video: [https://www.youtube.com/watch?v=YoXyXTFWbkg](https://www.youtube.com/watch?v=YoXyXTFWbkg) * Our careers page: [https://www.fleetio.com/careers](https://www.fleetio.com/careers) We’re looking for a strategic, creative, and highly skilled content marketer who knows how to turn complex ideas, industry trends, and original research into compelling stories that educate audiences, influence buying decisions, and drive business growth. You’re an exceptional writer and storyteller who can transform data and insights into thought-provoking content that positions a brand as an industry authority. You thrive at the intersection of content strategy, thought leadership, and demand generation. You understand that great content doesn’t just attract attention—it builds credibility, shapes conversations, and creates demand. You know how to develop a compelling narrative and bring it to life across multiple formats, channels, and stages of the buyer journey. You’re equally comfortable developing a long-form industry report, crafting executive thought leadership, or responding quickly to emerging industry trends. You’re naturally curious, highly organized, and self-driven, with a passion for finding interesting stories and bringing them to market. As Fleetio’s Senior Content Marketing Manager, you’ll lead the development of thought leadership content that establishes Fleetio as a trusted voice in fleet maintenance and fleet management. You’ll collaborate closely with Product Marketing, Customer Marketing, Creative, and Revenue Marketing to create high-impact content that strengthens our brand, fuels integrated campaigns, and contributes to pipeline and revenue growth. ### Your Impact Lead Fleetio’s thought leadership content strategy * Develop and execute a thought leadership content strategy that positions Fleetio as an authority in fleet maintenance, fleet management, and the broader transportation industry. * Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations. * Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives. * Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market. Build an integrated content engine * Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns. * Develop cornerstone content assets and create strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels. * Partner with Growth Marketing to ensure content supports SEO, AI-driven search discovery (AEO), and organic audience growth. * Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure content is accurate, differentiated, engaging, and aligned with Fleetio’s broader messaging. * Balance long-term editorial initiatives with the agility to capitalize on timely industry trends and business opportunities. Drive demand generation and business impact * Partner with Revenue Marketing to develop content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments. * Create content that supports integrated campaigns, lead generation, account-based marketing, and sales enablement initiatives. * Develop distribution and amplification strategies that maximize the reach, engagement, and business impact of content investments. * Measure and optimize content performance across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution. Scale content production and innovation * Own the content development process from ideation and research through writing, editing, stakeholder reviews, and publication. * Establish efficient editorial workflows that maintain exceptional quality while enabling consistent, timely content production. * Leverage AI-powered tools and workflows to accelerate research, ideation, repurposing, and production without compromising originality, accuracy, or editorial quality. * Build strong relationships with internal subject matter experts and business leaders to uncover insights and translate their expertise into compelling content. ### Your Experience * 7+ years of experience developing and producing high-quality content in B2B SaaS, with a strong emphasis on thought leadership and content marketing. * Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to create compelling long-form and short-form content. * Proven experience developing original research, industry reports, executive thought leadership, and other high-impact content assets. * Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth. * Experience building editorial strategies and content calendars that align with business priorities and integrated marketing campaigns. * Demonstrated ability to transform complex topics, data, and research into clear, engaging narratives for business audiences. * Strong project management and organizational skills, with the ability to independently manage multiple initiatives and deadlines. * Excellent written and verbal communication skills, with a proven ability to collaborate across Marketing, Sales, Product, and executive stakeholders. * Highly self-motivated, intellectually curious, and comfortable taking ownership of content initiatives from concept through execution. * Experience using AI tools and modern content workflows to improve productivity while maintaining high editorial standards. ### Benefits * Multiple health/dental coverage options (100% coverage for employee, 50% for family) * Vision insurance * Incentive stock options * 401(k) match of 4% * PTO – 4 weeks (increases at year two!) * 12 company holidays + 2 floating holidays * Parental leave – birthing parent (16 weeks paid) non-birthing (4 weeks paid) * FSA & HSA options * Short and long term disability (short term 100% paid) * Community service funds * Professional development funds * Wellbeing fund – $150 quarterly * Business expense stipend – $125 quarterly * Mac laptop + new hire equipment stipend * Fully stocked kitchen with tons of drinks & snacks (BHM only) * Remote working friendly since 2012 #LI-Remote Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need. This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will. If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500. Show more [Apply now >](https://jobicy.com/jobs/157181-senior-content-marketing-manager.md) > Annual salary information is not provided for this position. 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