[All remote jobs](https://jobicy.com/jobs.md)[![DuckDuckGo logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/ab8415dd5798a360323ce06beaf30c35.png)](https://jobicy.com/company/duckduckgo.md)[DuckDuckGo](https://jobicy.com/company/duckduckgo.md) # Director, Paid Marketing – Subscription (US Remote) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/duckduckgo.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 243,800–243,800 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished26 Oct 2026Apply before25 Nov 2026Listing views37Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. DuckDuckGo is hiring a senior paid marketing leader to build and scale a profitable subscriber-acquisition program for its consumer subscription products. The Director will own KPI design, CPA and break-even economics, channel strategy, budget allocation, experimentation, measurement, and cross-functional roadmaps. Success requires deep experience in app subscription growth, privacy-respecting measurement, incrementality testing, and leading teams through ambiguous, high-impact decisions. This is a US-remote, full-time leadership role with periodic travel for company and team meetups. The stated US annual compensation is $263,300 USD plus stock options. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-stakes director role requiring 10+ years of experience, proven ownership of paid subscription growth, and sophisticated expertise in app economics and causal measurement. The leader must set strategy while executing in a resource-constrained environment and aligning multiple senior stakeholders. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$243,800US market range (per year)$220k–$310k0$341k AI insightThe employer explicitly states US compensation of $263,300 USD per year. This sits within a reasonable estimated US annual market range of $220,000–$310,000 for a director-level paid growth and subscription marketing leader at a consumer technology company. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid acquisition strategy](https://jobicy.com/jobs?search_keywords=Paid%20acquisition%20strategy.md)[Subscription growth](https://jobicy.com/jobs?search_keywords=Subscription%20growth.md)[Mobile app marketing](https://jobicy.com/jobs?search_keywords=Mobile%20app%20marketing.md)[App store advertising](https://jobicy.com/jobs?search_keywords=App%20store%20advertising.md)[Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[Media planning](https://jobicy.com/jobs?search_keywords=Media%20planning.md)[Customer acquisition cost](https://jobicy.com/jobs?search_keywords=Customer%20acquisition%20cost.md)[Lifetime value analysis](https://jobicy.com/jobs?search_keywords=Lifetime%20value%20analysis.md)[Payback modeling](https://jobicy.com/jobs?search_keywords=Payback%20modeling.md)[Incrementality testing](https://jobicy.com/jobs?search_keywords=Incrementality%20testing.md)[Marketing experimentation](https://jobicy.com/jobs?search_keywords=Marketing%20experimentation.md)[Performance measurement](https://jobicy.com/jobs?search_keywords=Performance%20measurement.md)[Budget allocation](https://jobicy.com/jobs?search_keywords=Budget%20allocation.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Privacy-first marketing](https://jobicy.com/jobs?search_keywords=Privacy-first%20marketing.md) Sample interview questionsHow would you establish a profitable CPA target for DuckDuckGo’s subscription acquisition program?I would start with subscription price, expected retention, gross margin, refund behavior, and cohort-level LTV to build a contribution-margin and payback model. I would define CPA thresholds by channel and audience based on confidence-adjusted incremental value, then revisit the thresholds as retention and conversion data mature. How do you measure paid marketing incrementality when user-level tracking is limited? I would combine geo or market holdouts, platform lift studies, time-based experiments, aggregate conversion modeling, and carefully designed creative or budget tests. The goal is to use multiple independent signals, quantify uncertainty, and make budget decisions based on demonstrated causal impact rather than attributed conversions alone. Describe how you would prioritize paid channels during the first 90 days. I would audit current funnel performance, measurement quality, creative inventory, unit economics, and channel constraints. I would then prioritize a small set of testable channel opportunities using expected incremental impact, confidence, speed to learning, and resource cost, while protecting a baseline of proven efficient spend. How would you align Product, Finance, Data Science, and Marketing around a subscription-growth roadmap? I would establish shared definitions for key metrics such as qualified acquisition, CPA, LTV, payback, and incremental subscriptions. I would create a transparent roadmap with owners, decision points, experiment readouts, and regular executive reviews so that investment choices and tradeoffs are visible and evidence-based. What is your approach to developing a high-performing paid marketing team? I set clear business outcomes and decision rights, then coach team members on structured problem solving, experiment design, and stakeholder communication. I use regular feedback, postmortems, and increasingly challenging ownership opportunities to improve both individual capability and the team’s operating system. Opportunity details ## About this role. ### Who We Are Hi, we’re DuckDuckGo, the online protection company and remote-first team of 400+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, our annual revenue is in the hundreds of millions USD and millions use our browser on [Mac](https://spreadprivacy.com/introducing-duckduckgo-for-mac/), [Windows](https://spreadprivacy.com/windows-browser-open-beta/), [iOS](https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/), and [Android](https://spreadprivacy.com/introducing-app-tracking-protection/), our [search engine](https://duckduckgo.com/), and the [DuckDuckGo subscription](https://duckduckgo.com/pro). We also offer private, useful, and optional AI, including [Duck.ai](https://duck.ai/), which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our [culture](https://duckduckgo.com/how-we-work) of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you’re seeking end-to-end ownership of your work, you’ve come to the right place! ### Your Team and Role As a Director, Paid Marketing, working on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement. You’ll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking. Example projects include: * Leading the development of and alignment around a break-even model that defines a profitable CPA * Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth * Designing and executing rapid testing cycles to identify and scale successful tactics ### About You * 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers). * Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices. * Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging. * Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products. * Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact. * Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives. * Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation. * High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis. * Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels. * Willingness to use AI and build effective workflows, accelerating work through AI agents. ### Compensation Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation, plus stock options: * United States: $263,300 USD * United Kingdom: £183,850 GBP * Canada: CA$346,250 CAD * All other regions*: €214,950 EUR *Team members outside the US, UK and Canada are currently paid $243,800 USD. Pay converts to the EUR amount above on January 1, 2027 for Spanish team members, and approximately February 1, 2027 in all other regions. Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK. Our[Team Member Support Guide](https://duckduckgo.com/assets/hiring/team_support_guide.pdf) explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances. ### Hiring Process Hiring works best when it’s a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about [how we hire](https://duckduckgo.com/how-we-hire). ### Diversity, Equity and Inclusion DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws. We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [careers@duckduckgo.com](mailto:careers@duckduckgo.com) to let us know the nature of your request. ### Please note that: * You’ll be required to attend meetings on camera via video conferencing * Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend. * While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week. * A successful candidate must pass a background check as a condition of joining the team. * By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work. ### Disclosure Statement: Use of AI in Hiring Process As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process. Key Principles: * Data Privacy: All information provided in your application will be handled in accordance with our [Recruiting Privacy Policy](https://duckduckgo.com/static-assets/files/pages/careers/DuckDuckGo-Recruiting-Privacy-Policy-effective-September-30-2025.pdf). We ensure that your personal information is protected and used solely for recruitment purposes. * Human Oversight and Accountability: The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI’s input alongside other factors. * Transparency: We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us. By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at [careers@duckduckgo.com](mailto:careers@duckduckgo.com). Thank you for your interest in joining DuckDuckGo! 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