[All remote jobs](https://jobicy.com/jobs.md)[![CrossFit logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/6966c9ea04a0e651f69f113113a45e27.png)](https://jobicy.com/company/crossfit.md)[CrossFit](https://jobicy.com/company/crossfit.md) # Director, Community Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/crossfit.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished27 Oct 2026Apply before26 Nov 2026Listing views49Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. CrossFit is seeking a senior community marketing leader to strengthen engagement, growth, and retention across its global affiliate network. The role owns affiliate communications, lifecycle campaigns, marketing resources, event promotion, local-market activation, and performance reporting. It also leads international community marketing strategy across key markets and coordinates in-market managers, country teams, and external partners. Success requires substantial experience in community, member, or B2B marketing, plus strong operational ownership across email, content, events, analytics, and localization. This is a US-remote, full-time leadership role with broad cross-functional influence. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-complexity director role spanning global strategy, lifecycle communications, events, localization, team activation, budgeting, and performance measurement. The leader must influence many stakeholders without direct authority while managing a large and geographically diverse affiliate community. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$155,000US market range (per year)$130k–$190k0$209.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a US-based, full-time Director of Community Marketing role requiring 8+ years of experience and international leadership responsibility. ## Core skills Skills and capabilities most closely associated with this opportunity. [Community marketing](https://jobicy.com/jobs?search_keywords=Community%20marketing.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Braze](https://jobicy.com/jobs?search_keywords=Braze.md)[Campaign strategy](https://jobicy.com/jobs?search_keywords=Campaign%20strategy.md)[Event marketing](https://jobicy.com/jobs?search_keywords=Event%20marketing.md)[International marketing](https://jobicy.com/jobs?search_keywords=International%20marketing.md)[Localization](https://jobicy.com/jobs?search_keywords=Localization.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[CMS management](https://jobicy.com/jobs?search_keywords=CMS%20management.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Amplitude](https://jobicy.com/jobs?search_keywords=Amplitude.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md) Sample interview questionsHow would you build an annual community marketing plan for CrossFit affiliates across multiple international markets?I would begin with affiliate segmentation, retention and engagement data, owner research, and local market input. I would translate those findings into a calendar that aligns global campaigns, lifecycle moments, local activations, content needs, and event milestones, with clear KPIs for adoption, sentiment, retention, and growth. The plan would include regional adaptation frameworks, ownership by stakeholder, budget assumptions, and a recurring performance-review cadence. Describe how you would improve an affiliate onboarding and win-back lifecycle program. I would map the owner journey and identify the critical actions that correlate with early activation, such as toolkit usage, campaign participation, and local support engagement. I would develop behavior-based email and SMS journeys with practical resources, clear calls to action, and tailored outreach for at-risk affiliates. I would test messaging and timing, then measure activation, resource adoption, retention, and re-engagement rates to continuously refine the program. How do you lead cross-functional marketing work when you do not directly manage all contributors? I establish a shared outcome, clarify roles and decision rights, and create a visible operating plan with timelines, dependencies, and success measures. I keep partners aligned through concise briefs, regular check-ins, and transparent reporting on risks and trade-offs. Building trust through preparation, responsiveness, and data-driven recommendations is essential when influence rather than reporting lines drives execution. What metrics would you use to evaluate the Affiliate Toolkit and related marketing resources? I would track unique users, repeat usage, resource downloads, time on key pages, campaign-hub adoption, and engagement by affiliate segment and market. I would pair usage data with qualitative feedback and business outcomes such as campaign participation, new-gym activation, retention, or local lead-generation activity. The goal is to identify which resources drive useful action, not simply which pages receive traffic. How would you balance global brand consistency with local relevance in markets such as Brazil, DACH, Australia, and South Korea? I would define non-negotiable global brand principles, campaign objectives, and core assets while giving local teams structured flexibility in language, imagery, partnerships, channels, and cultural framing. Early collaboration with country managers and local community leaders would validate assumptions before launch. I would use shared templates and approval processes to maintain quality, then compare local results and share winning practices across markets. Opportunity details ## About this role. CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit’s global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention. ### Key Responsibilities: • Affiliate Communications: ◦ Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back) ◦ Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance ◦ Develop new owner channels, such as SMS • Affiliate Toolkit (ATK): ◦ Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit ◦ Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms ◦ Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides • International Community Marketing: ◦ Help lead international marketing and build out the Community Marketing function across CrossFit’s Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea) ◦ Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally ◦ Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout ◦ Own localization of affiliate resources and campaigns across core languages • Owners & Coaches Conference and CrossFit Games: ◦ Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications ◦ Set registration and attendance goals and track sales through the cycle with the Events team ◦ Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming • Campaign Activation: ◦ Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines • Engagement and Sentiment: ◦ Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap ◦ Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities • Affiliate Media Activation: ◦ Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach ◦ Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets • Growth, Planning and Reporting: ◦ Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates ◦ Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors ◦ Report affiliate marketing performance to leadership Knowledge and Skills • Experience owning email and lifecycle programs (Braze or similar) • Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources • Event and campaign marketing experience across multiple teams • Experience building or leading marketing across international markets, including managing in-market teams or partners • Ability to lead cross-functional work without direct authority • Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred Education/Experience • 8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model. What We Offer • Rich Medical, Dental, and Vision plans • Discretionary Paid Time Off – empowering you to unplug • Flexible spending account and 401(k) with employer matching- vested on day one • CrossFit Courses Benefit and Membership Reimbursement • Partnership Perks ### Compensation ### Additional Information CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws. Show more [Apply now >](https://jobicy.com/jobs/157276-director-community-marketing.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Pleo logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b27fbed2-221.jpg) Pleo Oct 27 New ### [Marketing Operations Manager](https://jobicy.com/jobs/157289-marketing-operations-manager-3.md) About Pleo Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we’re changing that. We build spend solutions… * ![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg) Wpromote Oct 27 New ### [Director, Audience & Connections Strategy](https://jobicy.com/jobs/157291-director-audience-connections-strategy.md) The Role The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that… * ![Chainguard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e4b6aacf-221.jpeg) Chainguard Oct 27 New ### [Business Development Representative, Middle East](https://jobicy.com/jobs/157287-business-development-representative-middle-east.md) Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations… * ![Chainguard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e4b6aacf-221.jpeg) Chainguard Oct 27 New ### [Commercial Business Development Representative](https://jobicy.com/jobs/157292-commercial-business-development-representative.md) Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations… * ![Toptal logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/346ce7fb-221.png) Toptal Oct 27 New ### [Enterprise Sales Executive, Healthcare and Life Sciences – US-Based](https://jobicy.com/jobs/157280-enterprise-sales-executive-healthcare-and-life-sciences-us-based.md) About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and… * ![Boulevard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/a45167e12b0ed51058a884cf9cd0c76f.png) Boulevard Oct 27 New ### [Community Manager](https://jobicy.com/jobs/157275-community-manager.md) Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that… * ![Toptal logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/346ce7fb-221.png) Toptal Oct 27 New ### [Enterprise Sales Executive, Consumer Products and Services – US-Based](https://jobicy.com/jobs/157277-enterprise-sales-executive-consumer-products-and-services-us-based.md) About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and… * ![Nextiva logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/5863278d-221.jpeg) Nextiva Oct 27 New ### [Inside Sales Representative (Customer Expansion)](https://jobicy.com/jobs/154151-inside-sales-representative-customer-expansion.md) Redefine the future of customer experiences. One conversation at a time. At Nextiva, we’re reimagining how businesses connect, bringing together customer experience and team collaboration on a single, conversation centric… * ![Actian logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/0fee3ec4-221.webp) Actian Oct 27 New ### [Enterprise Sales Director- Southeast Region](https://jobicy.com/jobs/151623-enterprise-sales-director-southeast-region.md) The Actian Data Platform unifies siloed data sources, delivers powerful data governance and catalog capabilities, and supports a wide range of real-time analytics workloads—all at a fraction of the cost… * ![Emburse logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/53d916231694fe1194740474c056bb04.jpeg) Emburse Oct 27 New ### [Sales Executive New Business – Nordics](https://jobicy.com/jobs/151564-sales-executive-new-business-nordics.md) Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in expense intelligence, we are creating a future where technology drives business… [Browse all jobs](https://jobicy.com/jobs.md)