[All remote jobs](https://jobicy.com/jobs.md)[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)[Wpromote](https://jobicy.com/company/wpromote.md) # Director, Audience & Connections Strategy Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 118k–130k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished27 Oct 2026Apply before26 Nov 2026Listing views29Application actions0Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This individual-contributor director role develops audience and connections strategies for agency clients across paid, owned, and earned media. The position translates consumer, category, competitive, and cultural intelligence into full-funnel journeys, media recommendations, and measurement frameworks. It partners closely with media, data, account, and creative teams while serving as a senior strategic advisor in client presentations and new-business pitches. Success requires deep expertise in audience research platforms, integrated media planning, consumer insights, and executive-level storytelling. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires 6–8 years of specialized agency experience and the ability to turn complex cross-channel intelligence into commercially useful strategy. It carries high visibility through senior client advising, new-business pitches, and independent ownership of strategic workstreams. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$124,000US market range (per year)$115k–$145k0$159.50k AI insightThe employer explicitly states an annual base-salary range of $118,000–$130,000 USD, with a midpoint of $124,000. The estimated US annual market range for a director-level audience and media connections strategist is $115,000–$145,000 USD; this is an AI estimate, not verified salary research. Annual performance bonuses and benefits are additional and are not included in the base-salary figures. ## Core skills Skills and capabilities most closely associated with this opportunity. [Audience strategy](https://jobicy.com/jobs?search_keywords=Audience%20strategy.md)[Connections planning](https://jobicy.com/jobs?search_keywords=Connections%20planning.md)[Consumer insights](https://jobicy.com/jobs?search_keywords=Consumer%20insights.md)[Cross-channel media strategy](https://jobicy.com/jobs?search_keywords=Cross-channel%20media%20strategy.md)[Consumer journey mapping](https://jobicy.com/jobs?search_keywords=Consumer%20journey%20mapping.md)[Media measurement](https://jobicy.com/jobs?search_keywords=Media%20measurement.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Client presentations](https://jobicy.com/jobs?search_keywords=Client%20presentations.md)[New business pitching](https://jobicy.com/jobs?search_keywords=New%20business%20pitching.md)[Media planning](https://jobicy.com/jobs?search_keywords=Media%20planning.md)[GWI](https://jobicy.com/jobs?search_keywords=GWI.md)[MRI-Simmons](https://jobicy.com/jobs?search_keywords=MRI-Simmons.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[Strategic storytelling](https://jobicy.com/jobs?search_keywords=Strategic%20storytelling.md)[AI prompting](https://jobicy.com/jobs?search_keywords=AI%20prompting.md) Sample interview questionsHow would you turn audience research into a cross-channel connections strategy for a new client?I would begin by aligning on the business objective, priority audience, and decision to be influenced. I would synthesize behavioral, cultural, category, and competitive research into actionable audience tensions, map key moments across the journey, and identify the role each channel should play. I would then define investment principles, creative and media implications, and outcome-focused measurement criteria. Describe how you evaluate whether a consumer journey framework is useful rather than simply descriptive. A useful journey framework links real audience needs and behaviors to decisions the team can make. It should identify moments that matter, barriers and motivations, channel roles, and measurable actions—not just list touchpoints. I validate it with available audience and performance data, then use it to guide media allocation, messaging, and optimization. How do you present a strategic recommendation when the available data is incomplete or contradictory? I clearly separate confirmed facts, directional signals, and assumptions. I triangulate multiple sources, explain the implications and confidence level of each finding, and recommend an approach that can be tested and refined. This keeps stakeholders moving forward while maintaining analytical rigor and transparency. What metrics would you use to measure a full-funnel media strategy beyond clicks? The framework should reflect the client’s commercial objective and include a combination of reach and attention, brand awareness or consideration, qualified engagement, conversion quality, incremental sales or leads, and customer value where available. I also establish leading indicators and experiment designs so the team can understand contribution across touchpoints rather than over-crediting the last interaction. How would you build trust with senior clients while challenging an existing media approach? I would first understand the client’s objectives, constraints, and prior learning, then frame the recommendation around their business priorities rather than a preferred channel. I would use evidence to show the opportunity, acknowledge uncertainty, and provide a clear test-and-learn plan with decision points. Consistent follow-through and transparent reporting are essential to turning a challenge into a trusted partnership. Opportunity details ## About this role. ### The Role The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP, Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients. You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions. ### You Will Be * Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels * Conducting analysis and research to uncover category, cultural, and consumer insights * Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions * Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions * Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives * Defining the measurement framework across the consumer journey, ensuring we aren’t just tracking “clicks,” but meaningful business outcomes * Representing the agency’s strategic point of view in client presentations and new business pitches * Leading strategy and insights on new business pitches and collaborating closely with media strategy * Contributing to thought leadership initiatives that position the agency as an industry leader * Providing strategic guidance and feedback to cross-functional partners on assigned accounts ### You Must Have * 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment * Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward * Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels * The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results * A background supporting new business pitches and collaborating closely with media strategy * Experience presenting strategic recommendations to senior client stakeholders and internal leadership * Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels * Strong analytical skills with the ability to identify meaningful insights and patterns * Experience developing consumer journey frameworks and campaign platforms * Working knowledge with AI tools and being able to design creative prompts for ideation and framework development * A strategic mindset with a consumer-centric approach * Strong communication and presentation skills that inspire clients and teams * An understanding of media planning, research, and measurement methodologies ### What We Offer At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $118,000 – $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JL #LI-Remote ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 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