[All remote jobs](https://jobicy.com/jobs.md)[![Cresta logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/08/4d686e40b22cf2510b627c59afe5fd95.jpg)](https://jobicy.com/company/cresta.md)[Cresta](https://jobicy.com/company/cresta.md) # Event & Field Marketing Manager – East / Central Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/cresta.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 110k–150k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished27 Oct 2026Apply before26 Nov 2026Listing views55Application actions4Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Cresta is seeking a B2B Event & Field Marketing Manager to own East/Central regional programs that generate and accelerate sales pipeline. The role manages a high-volume portfolio of tradeshows, executive dinners, roadshows, customer events, and partner activations from strategy through post-event reporting. Success depends on close alignment with Sales, account-based targeting, ROI measurement, budget management, and vendor coordination. The position is remote within the United States, preferably on the East Coast or in the Central time zone, and requires approximately 20–30% travel. Candidates should bring 3–5+ years of field, event, or integrated campaign marketing experience, ideally in high-growth B2B SaaS. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires simultaneously leading 8–10+ programs per quarter while owning strategy, operations, stakeholder alignment, budget decisions, and measurable pipeline outcomes. It demands strong commercial judgment and the ability to coordinate executives, Sales, vendors, partners, and internal marketing teams under event deadlines. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$130,000US market range (per year)$105k–$150k0$165k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base salary range of $110,000–$150,000 USD plus equity. Although the posting does not explicitly state a pay cadence, the yearly period is inferred from the six-figure base-pay range for a full-time U.S. professional marketing role. The estimated market range is $105,000–$150,000 USD per year for comparable U.S. B2B field marketing manager roles. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B field marketing](https://jobicy.com/jobs?search_keywords=B2B%20field%20marketing.md)[Event marketing](https://jobicy.com/jobs?search_keywords=Event%20marketing.md)[Integrated campaign management](https://jobicy.com/jobs?search_keywords=Integrated%20campaign%20management.md)[Pipeline generation](https://jobicy.com/jobs?search_keywords=Pipeline%20generation.md)[Marketing ROI analysis](https://jobicy.com/jobs?search_keywords=Marketing%20ROI%20analysis.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Sales partnership](https://jobicy.com/jobs?search_keywords=Sales%20partnership.md)[Regional marketing](https://jobicy.com/jobs?search_keywords=Regional%20marketing.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Vendor management](https://jobicy.com/jobs?search_keywords=Vendor%20management.md)[Event operations](https://jobicy.com/jobs?search_keywords=Event%20operations.md)[Revenue attribution](https://jobicy.com/jobs?search_keywords=Revenue%20attribution.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Executive event programs](https://jobicy.com/jobs?search_keywords=Executive%20event%20programs.md) Sample interview questionsHow would you decide which field programs to prioritize for the East and Central regions?I would start with regional Sales priorities, target-account concentration, pipeline gaps, historical program performance, and expected cost per qualified opportunity. I would rank programs using clear assumptions for attendance, meeting volume, opportunity conversion, sourced and influenced pipeline, then shift spend toward the highest-impact formats. Describe how you would measure the success of an executive dinner program. I would define success before launch through target-account attendance, seniority of attendees, meetings created, follow-up completion, opportunity progression, sourced and influenced pipeline, and ROI. I would also gather qualitative feedback from Sales and attendees to improve audience selection, content, and experience design for future dinners. How do you ensure strong Sales follow-up after an event? I align with Sales before the program on named accounts, attendee goals, meeting ownership, qualification criteria, and follow-up service-level expectations. Afterward, I provide timely attendee and engagement data, monitor outreach completion and opportunity movement, and review results with Sales to identify improvements. How would you manage 8–10 concurrent programs in one quarter? I would use a standardized planning cadence with program briefs, milestones, owners, budget trackers, risk logs, and post-event reporting templates. I would prioritize initiatives by revenue impact and deadlines, automate repeatable workflows where possible, and communicate trade-offs early when resources or timelines change. What would you do if a costly event produced strong attendance but little pipeline? I would analyze attendee fit, meeting quality, message relevance, conversion points, Sales follow-up, and attribution timing before judging the event solely on immediate pipeline. Based on the findings, I would adjust the target list, format, pre-event outreach, onsite engagement, or follow-up motion, and reduce or reallocate investment if the program cannot demonstrate a credible path to business impact. Opportunity details ## About this role. Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, [Ping Wu](https://www.linkedin.com/in/pingwu/), founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. ### About the Role We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team. This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs — from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations. This isn’t an events-for-events-sake role. Field Marketing is a meaningful pipeline channel at Cresta, and you’ll partner closely with Sales to determine where we invest, which accounts and audiences we target, and how programs contribute to pipeline creation and acceleration. You’ll typically own 8–10+ programs per quarter and be responsible for taking them from initial strategy through execution, Sales follow-up, measurement, and optimization. Location: This is a remote role supporting our East region. We strongly prefer candidates currently based on the U.S. East Coast, but are open to candidates in the Central U.S. who can easily support Eastern time zones and regional travel. This role requires approximately 20–30% travel, with heavier travel during peak event seasons. ### Responsibilities * Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals. * Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations. * Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration. * Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events. * Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting. * Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact. * Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts. * Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects. * Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows. * Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement. ### Qualifications * 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience * Experience owning field programs end-to-end, from strategy through execution and measurement * Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment * Strong understanding of pipeline, revenue attribution, conversion, and event ROI * Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up * Experience managing program budgets, vendors, contracts, and competing priorities * Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners * Currently based in the Eastern or Central U.S., with a strong preference for East Coast * Willing and able to travel approximately 20–30% ### Preferred Qualifications * Experience in a high-growth B2B SaaS or startup environment * Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology * Experience supporting enterprise or strategic Sales teams * Experience with ABM/account-based field marketing programs * Previous Sales/SDR experience or strong understanding of enterprise Sales processes * Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly ### Perks & Benefits * Medical, dental, and vision plans designed to fit you and your family’s needs * Flexible vacation time to support a healthy work-life blend * Paid parental leave * Monthly gym and phone allowance * Work-from-home office stipend * Lunches and dinners for in-office employees via Grubhub ### Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors including experience, skills, education, and geography. In addition to base salary, total compensation includes equity and a comprehensive benefits package. Salary Range: $110,000–$150,000 base + equity Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [recruiting@cresta.ai](mailto:recruiting@cresta.ai) (if you are opting out, please use the subject ‘Opt-Out’ in your email). Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed. Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. Show more [Apply now >](https://jobicy.com/jobs/157392-event-field-marketing-manager-east-central.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Instructure logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/04/430057884baf037dd2aa1e1e017e72b6.jpg) Instructure Oct 27 New ### [Senior Account Executive (Education) – ROMENA](https://jobicy.com/jobs/157432-senior-account-executive-education-romena.md) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning… * ![Instructure logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/04/430057884baf037dd2aa1e1e017e72b6.jpg) Instructure Oct 27 New ### [Regional Director (Higher Education) – GCC](https://jobicy.com/jobs/157429-regional-director-higher-education-gcc.md) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning… * ![Cresta logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/08/4d686e40b22cf2510b627c59afe5fd95.jpg) Cresta Oct 27 New ### [VP of Partnerships, EMEA](https://jobicy.com/jobs/157428-vp-of-partnerships-emea.md) Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive… * ![Nebius logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/d90c0566-221.webp) Nebius Oct 27 New ### [Partner Solutions Architect](https://jobicy.com/jobs/157426-partner-solutions-architect-2.md) About Nebius: Nebius is leading a new era in cloud infrastructure for the global AI economy. We are building a full-stack AI cloud platform that supports developers and enterprises from… * ![Toptal logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/346ce7fb-221.png) Toptal Oct 27 New ### [General Manager, SMB – US-Based](https://jobicy.com/jobs/157423-general-manager-smb-us-based.md) Job Summary: As General Manager, Small & Medium Business (SMB), reporting directly to the EVP, Industries, you will own the strategy, growth, and profitability of Toptal’s SMB business, with full… * ![Cloudbeds logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/3aef1a38-221.png) Cloudbeds Oct 27 New ### [Regional Marketing Manager, ANZ](https://jobicy.com/jobs/157421-regional-marketing-manager-anz.md) What Makes Cloudbeds Unique At Cloudbeds, we’re not just building software, we’re transforming hospitality. Our platform powers hotels across 150 countries, processing billions in bookings annually. From boutique properties to… * ![Launch Potato logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/30f8890f-221-1.png) Launch Potato Oct 27 New ### [Senior CRO, Affiliate Marketing](https://jobicy.com/jobs/157420-senior-cro-affiliate-marketing.md) WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState…. * ![Grafana Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/42a3c42246467ec231dd876e92b63452.jpeg) Grafana Labs Oct 27 New ### [Senior Business Value Engineer | UK | Remote](https://jobicy.com/jobs/157404-senior-business-value-engineer-uk-remote.md) Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale…. * ![Cribl logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/65d82c04-221.jpeg) Cribl Oct 27 New ### [Senior Sales Engineer, Poland](https://jobicy.com/jobs/157403-senior-sales-engineer-poland-2.md) Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half… * ![Cresta logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/08/4d686e40b22cf2510b627c59afe5fd95.jpg) Cresta Oct 27 New ### [Enterprise Solutions Engineer](https://jobicy.com/jobs/157390-enterprise-solutions-engineer-2.md) Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive… [Browse all jobs](https://jobicy.com/jobs.md)