[All remote jobs](https://jobicy.com/jobs.md)[![Mural logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/9b6f1383-221.jpeg)](https://jobicy.com/company/mural.md)[Mural](https://jobicy.com/company/mural.md)

# Manager, Product Design, Growth (Upper Funnel)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/mural.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 169,435–211,794 / yrDepartment[Web, UI & UX Design](https://jobicy.com/categories/web-app-design.md)EmploymentFull TimeExperienceSeniorPublished27 Oct 2026Apply before26 Nov 2026Listing views56Application actions4Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Mural is hiring a hands-on product design manager to lead upper-funnel growth experiences spanning discovery, activation, monetization, onboarding, pricing, and upgrade flows. The role combines substantial individual-contributor design ownership with direct management and coaching of one to three designers. Success requires using funnel metrics, behavioral signals, and experiment results to create polished, scalable experiences that improve conversion without compromising user trust. The manager will work closely with product, engineering, research, and data science while establishing reusable growth patterns in the design system.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior player-coach position requiring deep product-design craft, growth and experimentation expertise, and people-management capability. The role owns ambiguous, commercially important journeys while balancing conversion goals with long-term user trust.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$190,614.50US market range (per year)$170k–$230k0$253.00k

AI insightThe employer discloses a yearly base-compensation range of $169,435–$211,794 USD, with a midpoint of $190,614.50. The estimated US annual market range for a senior product design manager with growth and monetization specialization is $170,000–$230,000 USD; total compensation may differ based on equity, bonus, location, and scope.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product design](https://jobicy.com/jobs?search_keywords=Product%20design.md)[Growth design](https://jobicy.com/jobs?search_keywords=Growth%20design.md)[UX design](https://jobicy.com/jobs?search_keywords=UX%20design.md)[Conversion optimization](https://jobicy.com/jobs?search_keywords=Conversion%20optimization.md)[Funnel analysis](https://jobicy.com/jobs?search_keywords=Funnel%20analysis.md)[Experiment design](https://jobicy.com/jobs?search_keywords=Experiment%20design.md)[Design systems](https://jobicy.com/jobs?search_keywords=Design%20systems.md)[User onboarding](https://jobicy.com/jobs?search_keywords=User%20onboarding.md)[Monetization design](https://jobicy.com/jobs?search_keywords=Monetization%20design.md)[Pricing strategy](https://jobicy.com/jobs?search_keywords=Pricing%20strategy.md)[Behavioral analytics](https://jobicy.com/jobs?search_keywords=Behavioral%20analytics.md)[People management](https://jobicy.com/jobs?search_keywords=People%20management.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Prototyping](https://jobicy.com/jobs?search_keywords=Prototyping.md)[User research](https://jobicy.com/jobs?search_keywords=User%20research.md)

Sample interview questionsHow would you identify and prioritize opportunities in Mural's upper funnel?I would map the journey from first encounter through activation, identify the key value-realization event, and review funnel conversion, behavioral, and qualitative research data. I would prioritize opportunities by expected user value, business impact, confidence, effort, and the risk of harming trust or clarity.

Describe an experiment you would run to improve activation without relying on dark patterns.

I would form a hypothesis around a specific user obstacle, such as uncertainty about the first meaningful action. I would test a clearer, context-aware onboarding path against the current experience, measure value realization and downstream retention alongside conversion, and retain the approach only if it improves outcomes without increasing confusion or regret.

How do you balance hands-on design work with managing a small team?

I set explicit ownership boundaries, reserve recurring time for design reviews and 1:1s, and remain directly accountable for the highest-leverage journey decisions. I use goals, critique, and structured feedback to help designers make independent decisions while keeping the work aligned with product and growth outcomes.

How would you use behavioral data in a design decision?

I would combine quantitative signals, such as drop-off by step or cohort, with session evidence and research to understand the underlying user intent. Data would inform the problem framing and hypothesis, while design exploration would test multiple ways to reduce friction and make the next value-creating action clearer.

What makes a growth pattern appropriate for inclusion in a design system?

It should solve a repeated, validated user and business need across multiple surfaces, have clear usage guidance, and uphold accessibility and trust standards. I would document its intent, variants, behavioral guardrails, and success measures so teams can apply it consistently rather than treating it as a conversion shortcut.

Opportunity details

## About this role.

### ABOUT THE TEAM

At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration.

### YOUR MISSION

As a Lead Product Designer focused on Growth, you’ll define how Mural earns user trust at the moments that matter most when someone first encounters the product’s value, decides to go deeper, or chooses to stay.

This is end to end growth journey ownership. It’s about designing the logic of how Mural grows: the moments where clarity converts, where friction is a design failure, and where the line between growth and product quality either holds or breaks. You’ll work across discovery, activation, and pricing surfaces, onboarding paths, upgrade flows, lifecycle touchpoints, and in-product nudges. Most importantly, you’ll orchestrate how those surfaces work together and set the standard for how growth design is practiced at Mural.

You’ll succeed if you can bring full journey thinking, rigor and craft to a domain that often defaults to shortcuts and if you can help a cross-functional team understand what good growth design actually looks like.

### WHAT YOU’LL DO

### Player Responsibilities (Individual Contributor Work):

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Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform.

*

Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value.

*

Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them.

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Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science.

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Establish reusable growth patterns in Mural’s design system that balance clarity, persuasion, and long-term user trust.

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Partner with engineers to ensure accurate, high-quality implementation of flows and components.

### Coaching Responsibilities (Practice Leadership & Management):

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Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth.

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Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work.

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Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust.

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Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking.

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Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment.

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Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they’re in tension.

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Partner with research, data science, and product to elevate experimentation quality across the organization.

### Hybrid Responsibilities (Both Player & Coach):

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Reframe problems at the funnel level helping teams understand where value is earned or lost and why.

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Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities.

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Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes.

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Advocate for user trust as a growth asset, not an obstacle to conversion — and model how design holds that line.

### Design & Research Team Contribution:

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Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration.

*

Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals.

*

Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences.

### What you’ll bring

*

8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments.

*

2+ years of managing other designers

*

A track record of leading growth, monetization, or conversion-focused design work — not just contributing to it.

*

Deep fluency in funnel thinking: you understand acquisition, activation, retention, and expansion as a connected system, not isolated moments.

*

Strong data instincts: you can read behavioral data, interpret experiment results, and use both to sharpen design decisions.

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Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature.

*

Systems thinking: you understand how decisions cascade across surfaces, journeys, and user relationships over time.

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Experience mentoring or leading other designers, even informally — you know how to raise the quality of work around you.

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Strong communication skills that help cross-functional partners make smart, user-centered decisions.

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Comfort operating in spaces where patterns don’t yet exist and playbooks need to be written.

### Also great if you bring

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Experience with pricing architecture, packaging strategy, or monetization model design.

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Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization.

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Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration.

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Background in organic acquisition or activation funnels at scale.

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Familiarity with AI-assisted experiences or contextual intelligence in growth flows.

*

Experience working with data science teams on experimentation frameworks or causal inference.

*

History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops.

### Why you’ll love Mural

You’ll help shape how millions of people discover value in Mural, understand what the product can do for them, and make confident choices about their journey. You’ll design experiences that balance business goals with user trust, clarity, and delight. You’ll collaborate with thoughtful partners who care about evidence, craft, and outcomes.

At Mural, we “drink our own champagne” and use our product daily to collaborate, ideate, and prototype together. This role is Canada Remote. Your design work will shape how millions of people around the world collaborate.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

### Equal Opportunity

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Show more

[Apply now >](https://jobicy.com/jobs/157436-manager-product-design-growth-upper-funnel.md)

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