[All remote jobs](https://jobicy.com/jobs.md)[![Headway.co logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/068391a61855fb604bca051cafe3c510.jpeg)](https://jobicy.com/company/headway.md)[Headway.co](https://jobicy.com/company/headway.md) # Staff Product Marketing Manager (PMM), Provider Experience Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/headway.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 190,400–238k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished28 Oct 2026Apply before27 Nov 2026Listing views58Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Headway is seeking a senior individual-contributor Product Marketing Manager to improve the provider experience for its mental-health practice platform. The role owns provider positioning, messaging, go-to-market strategy, integrated channel planning, and initiatives that increase product adoption, engagement, and retention. It requires deep customer and competitive insight, strong influence across Product, Design, Research, Lifecycle, Creative, Customer Success, and Growth, and comfort operating without formal authority. Candidates need 8+ years of relevant product marketing experience in consumer, marketplace, SMB, subscription, or product-led businesses. The position is a US-based remote full-time role with an annual base-pay range of USD 190,400–238,000. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a staff-level PMM role requiring strategic ownership across the full provider journey, sophisticated product positioning, and measurable GTM outcomes. Success depends on influencing senior, cross-functional partners amid ambiguity without direct authority. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$214,200US market range (per year)$180k–$250k0$275k AI insightThe employer discloses an annual USD base-pay range of $190,400–$238,000, with a midpoint of $214,200. The description appears to contain a formatting typo in the upper figure ("$238,00"), but the explicit ATS compensation data confirms $238,000 yearly. Estimated US market base pay for a staff-level product marketing manager is approximately $180,000–$250,000 annually; actual offers may vary by location, scope, and experience. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging strategy](https://jobicy.com/jobs?search_keywords=Messaging%20strategy.md)[Customer insights](https://jobicy.com/jobs?search_keywords=Customer%20insights.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Product adoption](https://jobicy.com/jobs?search_keywords=Product%20adoption.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Customer retention](https://jobicy.com/jobs?search_keywords=Customer%20retention.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Channel planning](https://jobicy.com/jobs?search_keywords=Channel%20planning.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[AI workflow optimization](https://jobicy.com/jobs?search_keywords=AI%20workflow%20optimization.md) Sample interview questionsHow would you develop positioning for a new provider-facing capability when customer research is incomplete?I would synthesize available qualitative feedback, behavioral data, support themes, competitor messaging, and product strategy into a clear initial hypothesis. I would validate the highest-risk assumptions through rapid provider interviews and message testing, then refine the positioning based on evidence and adoption signals after launch. Describe how you would measure a provider-experience GTM launch beyond awareness. I would define a funnel from eligible providers through exposure, activation, repeat use, and retention. Metrics would include feature adoption, time to first value, engagement frequency, downstream retention or practice outcomes, and qualitative sentiment, segmented by provider cohort where relevant. How do you align Product, Lifecycle, Customer Success, and Creative teams around a shared launch plan? I start with a shared customer problem, target audience, value proposition, success metrics, and decision timeline. I document owners and dependencies, run focused working sessions, and provide reusable messaging and enablement assets so every channel reinforces the same provider story. Tell us about a time you influenced product strategy without formal authority. I would bring a structured point of view grounded in customer evidence, market context, and expected business impact. By making trade-offs explicit, inviting challenge, and updating recommendations as new data emerges, I can build credibility and help partners converge on the highest-leverage decision. How would you use AI to improve the quality and speed of product marketing work? I would use AI to accelerate synthesis of research themes, draft and iterate message variants, identify recurring objections in provider feedback, and create first-pass enablement materials. I would keep humans accountable for strategic judgment, factual validation, privacy, and final brand-quality review. Opportunity details ## About this role. 1 in 4 people in the US have a treatable mental health condition, but most providers don’t accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work – credentialing, claims, payment reconciliation – is a nightmare. We’ve automated that. But we’re going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren’t just a billing layer; we are becoming the platform where care actually happens. We’re a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the Role: Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As we scale, we have an opportunity to deepen how providers understand, experience, and value Headway across their journey. Ultimately, we want to be the partner providers count on to build a thriving practice and help more patients make progress toward their goals. We’re looking for a Staff Product Marketing Manager to help providers discover, adopt, and get lasting value from the products and experiences Headway builds. You’ll shape how we bring new capabilities to market, build a differentiated story around the value Headway delivers, and help providers see us as a partner in building a thriving practice. This is an individual contributor role reporting to the Director of Provider Marketing. You’ll partner closely with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to turn provider insight into strategies that drive product adoption, engagement, and retention. This is a role for someone who likes building. * You Will: Build deep provider insight. Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions. * Own provider positioning and messaging. Turn provider insight and product capabilities into a clear, differentiated story that helps providers understand our value and deepens trust over time. * Lead Provider Experience GTM. Bring new products and capabilities to market, leading strategies that drive adoption, engagement, and retention. * Lead GTM channel planning and execution. Translate GTM strategy into an integrated marketing plan and lead cross-functional marketing partners to execute against shared goals. * Find the leverage. Identify the highest-impact opportunities to improve the provider experience and drive adoption and engagement, even before a brief or roadmap exists. * Equip teams to tell a consistent story. Give Lifecycle, Growth, Enablement, and Customer Success the frameworks and tools they need to bring our provider story to life. * You’d be a great fit if… You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of bringing products to market and driving adoption. * You know the customer and market cold, can build positioning and messaging, and have influenced Product strategy, not just supported launches. * You understand how to drive product adoption and engagement, connecting customer insight, product value, and GTM execution to measurable business outcomes. * You’re comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most. * You can lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority. * You hold strong points of view with senior stakeholders and change them when the evidence changes. * You use AI to improve your work and build workflows that improve the quality or velocity of the broader team. ### Compensation and Benefits The expected base pay range for this position is $190,400-$238,00 based on a variety of factors including qualifications, experience, and geographic location. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. ### Benefits offered include: * Equity compensation * Medical, Dental, and Vision coverage * HSA / FSA * 401K * Work-from-home stipend * Therapy reimbursement * 16-week parental leave for eligible employees * Carrot Fertility reimbursement and membership * 13 paid holidays + company holiday break * Flexible PTO * EAP * Training and professional development We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway participates in E-Verify. To learn more, click [here.](https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at [https://headway.co/careers](https://headway.co/careers). Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @[findheadway.com](http://findheadway.com) email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam. 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