[All remote jobs](https://jobicy.com/jobs.md)[![Toast logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/12/WRILS-201210114200-563401.png)](https://jobicy.com/company/toast.md)[Toast](https://jobicy.com/company/toast.md) # Brand Experience Designer, Consumer Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/toast.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 149k–304k / yrDepartment[Creative & Design](https://jobicy.com/categories/design-multimedia.md)EmploymentFull TimeExperienceSeniorPublished28 Oct 2026Apply before27 Nov 2026Listing views57Application actions4Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Toast is seeking a senior Brand Experience Designer to establish and evolve its consumer-facing brand across product, marketing, and restaurant touchpoints. The role owns the expressive brand system—including visual identity, voice, motion, illustration, and photography—while partnering closely with product, growth, engineering, and content teams. The designer will translate brand strategy into shipped experiences such as onboarding, lifecycle messaging, app-store assets, in-restaurant moments, and campaigns. This is a highly visible, hands-on leadership role for a designer who can work from early concept through pixel-perfect execution. Candidates need deep consumer-brand experience, strong Figma and motion skills, and enough technical fluency to collaborate on tokens, transitions, haptics, and prototypes. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, ambiguous zero-to-one brand-building role with responsibility across digital product, marketing, and physical service touchpoints. Success requires exceptional craft, strategic judgment, stakeholder influence, and the ability to establish direction without a fully defined brief. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$226,500US market range (per year)$180k–$275k0$302.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Toast explicitly discloses annual base-salary ranges by geographic pay zone, spanning $149,000 to $304,000 USD. The overall midpoint is $226,500 per year. Estimated US market compensation for a senior consumer brand experience designer is approximately $180,000–$275,000 annually; this is an AI estimate, not verified salary research. ## Core skills Skills and capabilities most closely associated with this opportunity. [Brand strategy](https://jobicy.com/jobs?search_keywords=Brand%20strategy.md)[Visual identity systems](https://jobicy.com/jobs?search_keywords=Visual%20identity%20systems.md)[Consumer brand design](https://jobicy.com/jobs?search_keywords=Consumer%20brand%20design.md)[Product design collaboration](https://jobicy.com/jobs?search_keywords=Product%20design%20collaboration.md)[Figma](https://jobicy.com/jobs?search_keywords=Figma.md)[Design systems](https://jobicy.com/jobs?search_keywords=Design%20systems.md)[Motion design](https://jobicy.com/jobs?search_keywords=Motion%20design.md)[After Effects](https://jobicy.com/jobs?search_keywords=After%20Effects.md)[Rive](https://jobicy.com/jobs?search_keywords=Rive.md)[Illustration](https://jobicy.com/jobs?search_keywords=Illustration.md)[Art direction](https://jobicy.com/jobs?search_keywords=Art%20direction.md)[Marketing campaign design](https://jobicy.com/jobs?search_keywords=Marketing%20campaign%20design.md)[Lifecycle design](https://jobicy.com/jobs?search_keywords=Lifecycle%20design.md)[Prototyping](https://jobicy.com/jobs?search_keywords=Prototyping.md)[Design tokens](https://jobicy.com/jobs?search_keywords=Design%20tokens.md) Sample interview questionsDescribe a consumer brand you built or significantly evolved across both product and marketing channels.I would explain the initial brand problem, the audience insights and strategic principles that shaped the identity, and how I translated those principles into reusable visual, verbal, and motion systems. I would also show shipped product and campaign work and discuss the metrics or qualitative feedback used to refine the system. How do you ensure a brand system enhances UX rather than competing with usability? I start with the user journey and functional hierarchy, then use brand expression to reinforce clarity, confidence, and emotional resonance. I work within the product design system through components, tokens, accessibility standards, and clear usage guidance so expressive elements remain purposeful and consistent. How would you approach creating a unified Toast consumer experience across the app, marketing, and restaurant touchpoints? I would map the end-to-end diner journey and identify the highest-impact moments where recognition, trust, and delight matter most. From there, I would define a flexible core system and create channel-specific patterns for digital product, lifecycle communications, campaigns, receipts, kiosks, and in-restaurant interactions. Tell us about a time you influenced non-design stakeholders to support a bold creative direction. I framed the recommendation around customer needs, business goals, and concrete examples rather than subjective preference. By presenting prototypes, showing the trade-offs, and inviting partners into the decision process early, I built alignment while preserving the strategic intent of the work. How do you use AI tools in your design process while protecting quality and originality? I use AI to accelerate exploration, generate variations, organize research inputs, and prototype lower-risk surfaces, but I apply human judgment to strategy, craft, accessibility, and final decisions. I treat outputs as inputs to evaluate—not as a substitute for original thinking, customer understanding, or rigorous design review. Opportunity details ## About this role. Location(s): US (remote), Boston (hybrid), or New York (hybrid) – EST preferred Toast is expanding into the B2C market and is looking for a Brand Experience Designer to define and build the consumer-facing brand that millions of diners will come to know. This role is critical for turning a fledgling brand into one that feels distinct, trusted, and alive at every touchpoint, across product and marketing. The Brand Experience Designer will shape how the Consumer brand looks, sounds, and behaves end to end, setting the standard for how Toast shows up to guests and giving the product and growth teams a shared identity to build on. Toast is investing in becoming a consumer innovator. We’re using our restaurant and guest data to make dining feel personal and frictionless, and with AI in the mix, we want discovery, booking, and dining to feel genuinely memorable. Our Toast Local app is only one surface. We’re adding social features, exclusive deals, and new ways to reserve and pay. A brand that guests recognize and love is how that experience becomes more than a set of features. ### About the team You’d join a small, ambitious Consumer Design team that feels and operates like a startup within a larger company. We have autonomy and the runway to reimagine dining, and we all love to roll our sleeves up and jam together. You’ll report to the Consumer Product Design leader and work shoulder to shoulder with product designers, product managers, engineers, and our marketing and growth partners. The competition is fierce. We’re up against established brands consumers already recognize. We’re building so that consumers and restaurants thrive and form deep relationships that keep dining a core, sustainable business in our communities. With a brand still finding its shape and a nimble, driven team raring to go, this role is where the brand gets its voice. The Consumer brand is a sibling to the Toast Core brand, not a sub-brand of it. We honor what makes Toast trusted by restaurants, and we give guests something that feels made for them. What’s shared and what’s distinct is still being decided, and this role helps decide it. If you want a brief with every answer already in it, this isn’t that role. If you want to shape the answers, it is. ### About this roll* (Responsibilities) We’re looking for a Brand Experience Designer with a proven track record of building consumer brands that people recognize, remember, and feel something about. You’ll be at the heart of our consumer push, defining how Toast shows up to millions of diners and making sure every touchpoint, from a push notification to a receipt, feels like it came from the same place. You’re the type of designer who loves to lead the way but feels there’s nothing too small to dive into. Brand Vision and Identity: You’ll evolve our Consumer brand into a complete, living identity system: visual language, voice and tone, motion, illustration, photography, and the principles that hold them together. Brand in the Product: You’ll partner with product designers to bring the brand into the experience itself: onboarding, empty states, celebrations, loyalty moments, transitions, sound and haptics, the emotionally resonant layer on top of the functional one. The brand system is yours. The product design system is shared, and you’ll own its expressive layer (type, color, motion, illustration) so brand and UX read as one thing. Brand in the World: You’ll set the creative direction for how the brand appears across marketing and growth: launch campaigns, paid and social, lifecycle email and push, app store, and partner moments. You’ll work with marketing, growth, and content partners to make sure the story guests hear is the one the product tells, and build the templates and toolkits that let those teams move fast. Brand in the Restaurant: This is the surface no competitor has. Toast is already in the restaurant: on the POS, the handheld, the kiosk, the receipt, the host stand. You’ll define how the Consumer brand shows up in those physical and in-service moments, so a guest who found a restaurant in the app feels the same brand when they walk in, pay, and come back. Craft and Execution: You lead and you make. You’ll raise the quality of the team’s work through crit, pairing, and your own output, in close partnership with other designers, writers, product teams, and engineers. You can bring a brand to life in Figma, in motion tools, or in code, and take a concept from a sketch to shipped, pixel-perfect execution. ### Why join Toast’s Consumer Design team? Transformative Purpose: This is a rare opportunity to define a consumer brand from the ground up inside a company that’s all-in on the consumer journey. You’ll work in an environment that values experimentation, collaboration, and growth, and your work will be visible, influential, and lasting as it becomes the face of how diners connect with restaurants in an entirely new way. Unique Data Advantage: Toast knows the restaurants and the guests, and where both are. You’ll use that to make a brand that can be local, not just national: one that flexes by neighborhood, by restaurant, and by occasion without losing itself. A Brand with Somewhere to Go: The Consumer brand is young. You’ll have the room to make decisions about what it stands for and how it shows up, with a leadership team that wants it to be bold. ### How you use AI We use these tools constantly, and we’re specific about why. We want brand work that’s better because of how you use AI: more directions explored, more variations tested, more of the unglamorous surfaces (lifecycle email, empty states, partner co-marketing) actually designed. You know where it helps and where it produces confident mush. ### Do you have the right ingredients*? (Requirements) * 8+ years in brand design for consumer products, with a portfolio that shows a brand you built or meaningfully evolved, applied across product and marketing, and the reasoning behind it. We’ll spend most of the interview in your work. * You can take a brand strategy to an identity system and an identity system to shipped work, and you’ve done it inside a product design team: you understand design systems, component thinking, and how a brand lives alongside (not on top of) a great UX. * You’ve worked inside a product design team before and understand design systems, component thinking, and how brand lives alongside (not on top of) a great UX. * You’re expert in Figma (variables, components, and tokens), fluent in a motion tool like After Effects or Rive, and comfortable enough in code to prototype brand moments and talk tokens, transitions, and haptics with engineers. * You love to share, learn, and lead by example as much as you love to dive into the details alongside your design, product, marketing, and engineering teammates. * You can explain the why behind brand decisions to people who aren’t designers, and you welcome the constraints of a sibling relationship to an established company brand. * You’re a tinkerer at heart: you make things nobody asked for just to see if they’d work. AI at Toast At Toast, one of our company values is that we’re hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at [https://careers.toasttab.com/toast-benefits](https://careers.toasttab.com/toast-benefits). #LI-REMOTE The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our [Geographic Pay Zone Philosophy](https://careers.toasttab.com/us-pay-zones). Zone A $190,000—$304,000 USD Zone B $165,000—$264,000 USD Zone C $149,000—$238,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: [https://careers.toasttab.com/ai-in-hiring](https://careers.toasttab.com/ai-in-hiring) Our Approach to Hybrid Working We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: [https://careers.toasttab.com/locations-toast](https://careers.toasttab.com/locations-toast) People Are the Secret Ingredient in Our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [candidateaccommodations@toasttab.com](mailto:candidateaccommodations@toasttab.com). —— For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Show more [Apply now >](https://jobicy.com/jobs/157650-brand-experience-designer-consumer.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![StackAdapt logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/bf5f2bb689c6f35f6cab5459f3eff869.jpg) StackAdapt Oct 28 New ### [Art Director](https://jobicy.com/jobs/157658-art-director-2.md) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly… * ![Veeam Software logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/f7716b71-221.jpg) Veeam Software Oct 28 New ### [Digital Web Research Analyst](https://jobicy.com/jobs/157638-digital-web-research-analyst.md) Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI… * ![Lightspeed Commerce logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/09/3d38005a-221.png) Lightspeed Commerce Oct 28 New ### [Senior Product Designer, Capital Advances](https://jobicy.com/jobs/157622-senior-product-designer-capital-advances.md) Hi there! Thanks for stopping by 👋 Actively looking for a new opportunity to work on a team focusing on projects with real business impact? Do you thrive in environments… * ![Mercury logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/11/dfb1112a-221.jpeg) Mercury Oct 28 New ### [Creative Director – Brand Narrative](https://jobicy.com/jobs/157587-creative-director-brand-narrative.md) In 1977, Charles and Ray Eames began a film with a picnic beside Chicago’s lakefront. Over the next nine minutes, Powers of Ten traveled out toward distant galaxies and back… * ![Elevenlabs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e01b4c5d-221.png) Elevenlabs Oct 28 New ### [Post-Production Lead](https://jobicy.com/jobs/157538-post-production-lead.md) About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we… * ![Nebius logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/d90c0566-221.webp) Nebius Oct 28 New ### [Senior Product Designer – Compute, Nebius Console](https://jobicy.com/jobs/157502-senior-product-designer-compute-nebius-console.md) About Nebius: Nebius is leading a new era in cloud infrastructure for the global AI economy. We are building a full-stack AI cloud platform that supports developers and enterprises from… * ![Docplanner logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/84f2fa86-221.png) Docplanner Oct 28 New ### [Senior Product Designer – Feegow (100% remote friendly in Brazil)](https://jobicy.com/jobs/154105-senior-product-designer-feegow-100-remote-friendly-in-brazil.md) Welcome to the good side of tech 👋 You might have heard about us, but with a different name: Doctoralia. It all started 12 years ago when we asked ourselves:… * ![Homebound logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/04/Homebound.jpg) Homebound Oct 28 New ### [Senior Product Designer, Mobile](https://jobicy.com/jobs/151800-senior-product-designer-mobile.md) About Us: Homebound is on a mission to make it possible for anyone, anywhere, to build a home using technology. Created by an experienced team of construction, real estate, design,… * ![Dispatch logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/5a628d4cc7426c31799aa35e0fbcf45e.jpeg) Dispatch Oct 28 New ### [Senior Product Designer](https://jobicy.com/jobs/151797-senior-product-designer-8.md) Role overview: Own design end-to-end for a core area of the Dispatch platform: the custodian and data workflows at the center of how firms move and manage client data. You… * ![Mural logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/9b6f1383-221.jpeg) Mural Oct 27 New ### [Manager, Product Design, Growth (Upper Funnel)](https://jobicy.com/jobs/157436-manager-product-design-growth-upper-funnel.md) ABOUT THE TEAM At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and… [Browse all jobs](https://jobicy.com/jobs.md)