[All remote jobs](https://jobicy.com/jobs.md)[![Grafana Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/42a3c42246467ec231dd876e92b63452.jpeg)](https://jobicy.com/company/grafana-labs.md)[Grafana Labs](https://jobicy.com/company/grafana-labs.md) # Senior Product Marketing Manager | Sweden | Remote Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/grafana-labs.md)ShareRemote from[Europe](https://jobicy.com/job-region/europe.md)SalarySEK 775,444–930,533 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished28 Oct 2026Apply before27 Nov 2026Listing views38Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Grafana Labs is seeking a senior product marketer to define positioning and go-to-market strategy for its observability products. The role combines strategic messaging, lifecycle campaign ownership, customer research, technical content creation, and sales enablement. The successful candidate will partner closely with product, engineering, and go-to-market teams while teaching product-marketing practices across the organization. This is a high-impact role for an autonomous marketer who can translate cloud-native and open-source technology into compelling customer value. It is advertised for Sweden with remote work, alongside an in-person onboarding requirement. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires strong technical product-marketing judgment across positioning, launches, lifecycle growth, research, and enablement. It also demands independent execution in a fast-growing organization and the ability to influence product managers, engineers, sales teams, and customers. ## Salary analysis Estimated compensation compared with the broader SEK market for similar roles. Estimated job median (per year)Market rateSEK852,988.50SEK market range (per year)SEK750k–SEK1,050k0SEK1,155k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base-compensation range of SEK 775,444–930,533 for Sweden. The annual cadence is inferred from the senior full-time role, Swedish market context, and magnitude of the disclosed SEK range; the posting does not explicitly state a pay period. Estimated annual market pay for a comparable senior technical product marketing role in Sweden is approximately SEK 750,000–1,050,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Technical marketing](https://jobicy.com/jobs?search_keywords=Technical%20marketing.md)[Cloud-native technologies](https://jobicy.com/jobs?search_keywords=Cloud-native%20technologies.md)[Open-source software](https://jobicy.com/jobs?search_keywords=Open-source%20software.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[Content development](https://jobicy.com/jobs?search_keywords=Content%20development.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[AI workflow automation](https://jobicy.com/jobs?search_keywords=AI%20workflow%20automation.md) Sample interview questionsHow would you develop positioning for a complex observability product aimed at technical buyers?I would begin with customer interviews, win-loss insights, product usage data, and competitor analysis to identify priority pain points and differentiated outcomes. I would convert these insights into a clear value proposition, message hierarchy, personas, proof points, and use-case narratives, then validate them with customers, sales, and product teams. Describe how you would partner with product managers and engineers on a feature launch. I would align early on the customer problem, target audience, differentiation, adoption goals, and evidence behind the feature. I would help shape the narrative and launch plan, create customer-facing and internal materials, train revenue teams, and review post-launch performance to refine messaging and activation. What metrics would you use to assess a customer lifecycle campaign? I would select metrics based on the campaign objective, such as activation rate, feature adoption, engagement, retention, expansion pipeline, conversion rate, and influenced revenue. I would segment results by customer cohort and channel, compare performance to a baseline, and use the findings to prioritize improvements. How do you make technical messaging accessible without oversimplifying the product? I start with the buyer's desired outcome and use plain language to explain why the capability matters before introducing technical detail. I tailor the depth by audience, support claims with architecture diagrams or implementation guidance where needed, and validate accuracy with subject-matter experts. Give an example of using AI tools to improve a product-marketing workflow. I would use AI to accelerate first drafts of message variants, enablement outlines, research synthesis, and knowledge-base retrieval while retaining human review for strategy, factual accuracy, and brand voice. A shared, well-maintained product knowledge base can make these workflows more consistent and scalable across teams. Opportunity details ## About this role. Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at [grafana.com](http://grafana.com) and follow us on [LinkedIn](https://www.linkedin.com/company/grafana-labs/) and [X](https://twitter.com/grafana). We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity. The Opportunity: We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert and retain customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area. Then you’ll work closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy (and sellers sell) our value. Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we think differently about the job. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use. For example, we all contribute product information to a shared knowledge base, which we use to generate enablement materials and decks. Grafana Labs is a fast-paced and growing organization. As such, this role requires strategic skills, an interest in teaching, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc). Our team is full of people who crave impact and independence – if you are seeking a role with narrow scope where you run a defined playbook, this is not the job for you. What You’ll Be Doing: * Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral. * Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more. * Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey. * Conduct market and customer research to understand pain points, competition and opportunities. * Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects. What Makes You a Great Fit: * 4+ years of relevant experience (product marketing, solutions marketing, product management) * Experience with marketing and selling to a technical audience * A passion for open source, cloud native, and infrastructure technologies * Proven ability to take on complex projects and efficiently drive them from start to finish * Ability to clearly articulate the value of technical products to customers and sellers alike * Experience leading product or feature launches autonomously as well as part of a team * Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows * Comfort working with a variety of internal and external stakeholders in complicated processes * Strong product and technical curiosity that translate to clear packaging, positioning, and messaging * Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations. * Exceptional writing and communication skills * A high “say-do” ratio in executing and delivering impact Compensation & Rewards: In Sweden, the base compensation range for this role is SEK 775,444 – SEK 930,533. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally. *Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process. Why You’ll Thrive at Grafana Labs: * 100% Remote, Global Culture – As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose. * Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment. * Transparent Communication – Expect open decision-making and regular company-wide updates. * Innovation-Driven – Autonomy and support to ship great work and try new things. * Open Source Roots – Built on community-driven values that shape how we work. * Empowered Teams – High trust, low ego culture that values outcomes over optics. * Career Growth Pathways – Defined opportunities to grow and develop your career. * Approachable Leadership – Transparent execs who are involved, visible, and human. * Passionate People – Join a team of smart, supportive folks who care deeply about what they do. * In-Person onboarding – We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it. * Balance is Key – We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable. Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow. Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings. #LI-Remote For information about how your personal data is used once you’ve applied to a job, check out our [privacy policy](https://grafana.com/legal/applicant-and-candidate-privacy-policy/). Show more [Apply now >](https://jobicy.com/jobs/157688-senior-product-marketing-manager-sweden-remote.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Grafana Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/42a3c42246467ec231dd876e92b63452.jpeg) Grafana Labs Oct 28 New ### [Senior Product Marketing Manager | Spain | Remote](https://jobicy.com/jobs/157687-senior-product-marketing-manager-spain-remote.md) Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale…. * ![Grafana Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/42a3c42246467ec231dd876e92b63452.jpeg) Grafana Labs Oct 28 New ### [Senior Product Marketing Manager | Ireland | Remote](https://jobicy.com/jobs/157686-senior-product-marketing-manager-ireland-remote.md) Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale…. * ![Grafana Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/42a3c42246467ec231dd876e92b63452.jpeg) Grafana Labs Oct 28 New ### [Senior Product Marketing Manager | Germany | Remote](https://jobicy.com/jobs/157685-senior-product-marketing-manager-germany-remote.md) Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale…. * ![Databricks logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/4e3f864ba9cf3c62d471e1c62414d098.jpg) Databricks Oct 28 New ### [Named Core Account Executive](https://jobicy.com/jobs/157671-named-core-account-executive.md) SLSQ128R3 Want to help solve the world’s toughest problems with data and AI? This is what we do every day at Databricks. Databricks operates at the leading edge of the… * ![OpenAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/03/0523b13262b12c215d8009938f5c14f1.jpeg) OpenAI Oct 28 New ### [Account Director, Enterprise](https://jobicy.com/jobs/157666-account-director-enterprise-2.md) About the Team OpenAI’s mission is to build safe artificial general intelligence (AGI) which benefits all of humanity. This long-term undertaking brings the world’s best scientists, engineers, and business professionals… * ![Databricks logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/4e3f864ba9cf3c62d471e1c62414d098.jpg) Databricks Oct 28 New ### [Lakebase Sales Specialist, Nordics](https://jobicy.com/jobs/157660-lakebase-sales-specialist-nordics.md) SLSQ327R349 Databricks is seeking a Lakebase Sales Specialist to help customers modernise their operational data foundation with Databricks Lakebase, our fully-managed Postgres offering for intelligent applications. This high-impact role sits… * ![Samsara logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/dd26f5ca-221.jpg) Samsara Oct 28 New ### [Account Development Representative – France](https://jobicy.com/jobs/157659-account-development-representative-france-3.md) Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of… * ![Veeam Software logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/f7716b71-221.jpg) Veeam Software Oct 28 New ### [Field Marketing Intern – Summer 2027](https://jobicy.com/jobs/157656-field-marketing-intern-summer-2027.md) Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI… * ![Veeam Software logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/f7716b71-221.jpg) Veeam Software Oct 28 New ### [Federal Health (VA, DHA, HHS) Account Executive (Remote: DC/MD/VA)](https://jobicy.com/jobs/157652-federal-health-va-dha-hhs-account-executive-remote-dc-md-va.md) Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI… * ![Veeam Software logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/f7716b71-221.jpg) Veeam Software Oct 28 New ### [Events Marketing, Senior Specialist (REMOTE CST or EST)](https://jobicy.com/jobs/157648-events-marketing-senior-specialist-remote-cst-or-est.md) Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI… [Browse all jobs](https://jobicy.com/jobs.md)