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# Sr. Manager, Category Strategy & Analysis

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/hims-hers.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 135k–155k / yrDepartment[Data Science & Analytics](https://jobicy.com/categories/data-science.md)EmploymentFull TimeExperienceDirectorPublished29 Oct 2026Apply before28 Nov 2026Listing views28Application actions0Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

This senior strategy and analytics role supports Hims sexual health, testosterone, and hair categories. The manager will develop forecasts, scenario models, business cases, prioritization frameworks, and recurring performance reporting that influence product and treatment roadmaps. The position partners closely with the GM, category directors, finance, product, analytics, and clinical teams to evaluate growth initiatives, experiments, and launches. It requires 6+ years of experience, including management consulting or strategy work, plus strong executive communication and analytical modeling capabilities.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role owns high-visibility decisions affecting category P&L, product prioritization, treatment launches, and leadership business cases. It requires independent judgment across ambiguous, cross-functional, and regulated consumer-health questions.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$145,000US market range (per year)$130k–$175k0$192.50k

AI insightThe employer discloses a base salary range of $135,000–$155,000 USD per year, with a midpoint of $145,000. This is a credible annual range for a senior strategy and analytics manager in the US; the estimated US market range is $130,000–$175,000 annually, depending on location, healthcare experience, and scope of ownership.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Strategic analytics](https://jobicy.com/jobs?search_keywords=Strategic%20analytics.md)[Business strategy](https://jobicy.com/jobs?search_keywords=Business%20strategy.md)[Financial modeling](https://jobicy.com/jobs?search_keywords=Financial%20modeling.md)[Forecasting](https://jobicy.com/jobs?search_keywords=Forecasting.md)[Scenario analysis](https://jobicy.com/jobs?search_keywords=Scenario%20analysis.md)[Business case development](https://jobicy.com/jobs?search_keywords=Business%20case%20development.md)[P&L management](https://jobicy.com/jobs?search_keywords=PL%20management.md)[Category strategy](https://jobicy.com/jobs?search_keywords=Category%20strategy.md)[Roadmap prioritization](https://jobicy.com/jobs?search_keywords=Roadmap%20prioritization.md)[Looker](https://jobicy.com/jobs?search_keywords=Looker.md)[Amplitude](https://jobicy.com/jobs?search_keywords=Amplitude.md)[Experiment design](https://jobicy.com/jobs?search_keywords=Experiment%20design.md)[Market analysis](https://jobicy.com/jobs?search_keywords=Market%20analysis.md)[Executive communication](https://jobicy.com/jobs?search_keywords=Executive%20communication.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)

Sample interview questionsHow would you prioritize competing acquisition, product, and treatment-development initiatives?I would establish a consistent scoring framework that combines expected financial impact, confidence in assumptions, customer value, implementation effort, risk, and strategic alignment. I would make trade-offs explicit, review sensitivities with functional owners, and maintain a stack-ranked roadmap that can be updated as evidence changes.

Describe how you would build a forecast for a new treatment launch with limited historical data.

I would start with an assumption-driven model using addressable audience, conversion funnel, pricing, retention expectations, operational capacity, and launch timing. I would use analogous products and external market signals to form ranges, document key uncertainties, and update the forecast rapidly as clinical, product, and early-launch results become available.

What metrics would you include in a weekly business review for a category?

I would include revenue, contribution margin, acquisition volume and efficiency, conversion, retention, subscription-to-subscription performance, ARPU, product availability, and initiative-level results. The review should distinguish leading from lagging indicators and identify the drivers, risks, and decisions required rather than simply reporting performance.

How do you pressure-test a business case before it reaches executive leadership?

I validate the underlying data, challenge the causal logic, and separate facts from assumptions. I run base, upside, and downside scenarios, test material sensitivities, identify dependencies and opportunity costs, and present a concise recommendation that clearly states the decision requested.

Tell us how you communicate complex analysis to nontechnical stakeholders.

I begin with the decision and the business implication, then use a small number of clear visuals and metrics to explain the recommendation. I tailor the level of detail to the audience, make assumptions transparent, and keep supporting analysis available for stakeholders who want to examine the methodology.

Opportunity details

## About this role.

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit [hims.com/about](http://hims.com/about) and [hims.com/how-it-works](http://hims.com/how-it-works) . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit [www.hims.com/careers-professionals](http://www.hims.com/careers-professionals).

### About the Role:

We’re looking for a Sr. Manager, Category Strategy & Analysis to be the analytical engine behind the Hims categories — Sexual Health (ED/PE), Testosterone, and Hair. You’ll partner with the GM and Category Directors to shape, prioritize, and drive the initiatives that move the P&L, turning rich analytics and synthesized insight into decisions: what we build, what we launch, and in what order.

This is a strategy seat with real leverage. The Hims portfolio runs on two roadmaps — the tech product roadmap and the treatment development pipeline — and your sizing, models, and prioritization frameworks are what keep both honest, aligned, and defensible in front of leadership.

Reports to the General Manager, Hims. Works day-to-day with Category Directors, finance, product, analytics, and clinical partners.

### You Will:

Drive Category Strategy & Prioritization

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Act as a strategic thought partner to the GM and Category Directors on the category’s biggest levers — acquisition, retention, conversion, and new-treatment launches.

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Own the analytical backbone of growth initiative management: size opportunities, build prioritization frameworks (impact vs. effort, must-have vs. nice-to-have), and maintain a stack-ranked view across the acquisition, tech product, and treatment development roadmap.

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Pressure-test business cases before they reach leadership — make the assumptions explicit and the trade-offs visible.

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Generate ideas and stay on the lookout for opportunities that sit beyond one initiative and would meaningfully drive business value.

Lead in Analytics & Modeling

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Use business acumen and justifiable assumptions to build models that drive real decisions — forecasts, scenario analyses, initiative sizing.

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Create and manipulate dashboards and charts in Looker and Amplitude to draw conclusions, feed models, and make recommendations.

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Own recurring performance reads — initiative scorecards and WBR inputs across revenue, contribution margin, retention, S2S, and ARPU.

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Become a close partner to the analytics team, understanding the nuances of data and reporting.

Champion Experiments & Strategic Projects

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Develop and deploy experiments with product and analytics; monitor results and recommend iterations and improvements.

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Act as a leader, key resource, and thought partner in the execution of high-priority one-off projects.

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Proactively generate hypotheses and solve for problems before they arise; adapt quickly to new organizational priorities.

Support Treatment & Program Launches

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Analyze the potential of new treatments, SKUs, and programs — build scenarios and initial forecast models that feed the treatment development roadmap.

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Conduct market analysis to identify emerging trends and opportunities in men’s health.

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Help build the launch playbook — map what has to be true for launch success, from clinical and regulatory milestones to go-to-market.

### You Have:

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6+ years of business experience; management consulting or strategy experience is required.

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Proven experience in strategic analytics and business prioritization.

*

Strong analytical skills with the ability to derive actionable insights from complex data sets.

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Demonstrated success synthesizing large amounts of data into clear, executive-ready narratives and materials.

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Excellent communication and collaboration skills to work effectively across cross-functional teams.

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A proactive and flexible mindset — you identify and address challenges independently and quickly.

*

Bachelor’s degree; MBA preferred.

### Bonus If You Have:

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Direct-to-consumer, telehealth, or consumer health experience.

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Looker / Amplitude fluency.

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Experience supporting product or treatment roadmap planning in a regulated environment.

### Why This Role Matters:

The Hims categories win or lose on prioritization — which bets get funded, which launches get sequenced first, and whether the roadmap reflects the numbers. This role owns that analytical foundation. Do it well, and you’ll shape what Hims builds and launches next — with a clear path toward Director-level category ownership.

### Our Benefits (there are more but here are some highlights):

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Competitive salary & equity compensation for full-time roles

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Unlimited PTO, company holidays, and quarterly mental health days

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Comprehensive health benefits including medical, dental & vision, and parental leave

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Employee Stock Purchase Program (ESPP)

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401k benefits with employer matching contribution

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Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [accommodations@forhims.com](mailto:accommodations@forhims.com) and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our [Global Candidate Privacy Statement](https://www.hims.com/global-candidate-privacy-statement).

Show more

[Apply now >](https://jobicy.com/jobs/157852-sr-manager-category-strategy-analysis.md)

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