[All remote jobs](https://jobicy.com/jobs.md)[![Ashby logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/63864ee6-221.png)](https://jobicy.com/company/ashby.md)[Ashby](https://jobicy.com/company/ashby.md) # Sr. Product Marketing Manager, Enterprise Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/ashby.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 155k–190k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished29 Oct 2026Apply before28 Nov 2026Listing views41Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Ashby is seeking a senior product marketing leader to own the enterprise segment narrative, messaging, content, and sales enablement. The role focuses on complex enterprise buying committees, longer sales cycles, and stakeholder-specific value propositions across Finance, Legal, Talent, RecOps, and analyst audiences. The manager will work closely with sales leadership, solutions engineering, customer success, and marketing teams to create enterprise collateral, ABM programs, ROI materials, and training. Success requires strong strategic writing, customer and market research, cross-functional influence, and comfort supporting high-stakes enterprise deals. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, highly autonomous segment-ownership role that requires translating complex market, product, and customer inputs into a coherent enterprise narrative. The work involves sophisticated stakeholders, cross-functional alignment, and direct support for strategic sales opportunities. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$172,500US market range (per year)$150k–$200k0$220.00k AI insightAshby discloses an annual base compensation range of $155,000–$190,000 USD, with a midpoint of $172,500. This is a credible range for a senior enterprise product marketing role in the US and is broadly aligned with an estimated US market range of $150,000–$200,000 annually. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Enterprise messaging](https://jobicy.com/jobs?search_keywords=Enterprise%20messaging.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Sales collateral development](https://jobicy.com/jobs?search_keywords=Sales%20collateral%20development.md)[Value proposition development](https://jobicy.com/jobs?search_keywords=Value%20proposition%20development.md)[ROI analysis](https://jobicy.com/jobs?search_keywords=ROI%20analysis.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md) Sample interview questionsHow would you build an enterprise messaging framework for a product with several influential buyer personas?I would begin with customer interviews, win-loss data, sales-call insights, and competitive research to identify each persona's priorities, risks, and proof requirements. I would establish a shared core narrative, then create persona-specific value pillars, objections, evidence, and calls to action. Finally, I would validate the framework with sales, solutions engineering, and customers before operationalizing it in collateral and enablement. Describe how you would support a complex enterprise deal without turning product marketing into a reactive request function. I would identify the strategic pattern behind the deal, clarify the buyer committee and decision criteria, and produce reusable assets where possible rather than one-off materials. I would align with account leadership on the desired outcome, establish a clear scope and timeline, and capture learnings afterward. This creates immediate deal support while strengthening the broader enterprise go-to-market system. What makes enterprise sales enablement effective? Effective enablement is concise, audience-specific, easy to find, and directly usable in live selling situations. It should explain the narrative, provide differentiated proof, anticipate objections, and show sellers how to adapt the message for each stakeholder. I would measure adoption, seller confidence, content usage, and influence on pipeline progression to improve it over time. How would you create credible ROI or TCO content for enterprise buyers? I would partner with customers, finance-minded internal stakeholders, and sales to identify measurable operational and business outcomes. The model would use transparent assumptions, allow for customer-specific inputs, and distinguish hard savings from strategic benefits. I would pair the calculator or report with case-study evidence and guidance for champions who need to socialize the business case internally. How do you ensure sales, customer success, and marketing use consistent enterprise messaging? I would create a shared messaging source of truth, involve representatives from each team during development, and launch changes through practical training and role-based assets. Regular feedback loops from deals, onboarding, and customer conversations would identify where the narrative is unclear or inconsistently applied. Governance should be lightweight but continuous, with clear owners and scheduled message reviews. Opportunity details ## About this role. Hi 👋 I’m [Rosalia](https://www.linkedin.com/in/rosaliacefalu/), and I look after our Product Marketing team at Ashby. I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum, with whom I’d spent those early days at HubSpot, and was inspired by the level of thoughtfulness and operating principles I saw and read about. I joined Ashby in April of 2024 to lead Product Marketing, thrilled to build something meaningful with people I admire, and to help shape the future of hiring in a way that’s thoughtful, effective, and human. We’re a small team with high standards and mutual respect for our teammates and community. The way we do Product Marketing at Ashby reflects that, all with a good dose of fun 🎉. We value clarity over cleverness, lean into autonomy, and treat writing well and first-principles thinking as core parts of the job. We avoid jargon, favor plain English, and focus on helping customers and prospects genuinely understand what our product does and how it can help them. What we’re looking for We’re looking for a Senior Product Marketing Manager to own our Enterprise narrative, content and enable our go-to-market teams with clarity and confidence. This includes the messaging, content, and sales support that helps us win and grow our largest, most complex customers. This role is about deeply understanding what it takes to sell and support Ashby at the Enterprise level: longer sales cycles, more sophisticated buying committees, and a much wider set of stakeholders (Finance, Legal, Analysts, Heads of Talent, RecOps, and more). You’ll partner closely with our Director of Product Marketing to make sure Enterprise messaging ladders up to Ashby’s overarching company narrative, while you go deep on what makes that narrative land specifically with Enterprise and upper mid-market buyers. You will synthesize inputs from customer research, product direction, market dynamics, and company vision into clear, compelling narratives that scale across the segment. You’ll work hand-in-hand with Solutions Engineers and Sales Leaders to drive success within the segment, as well as collaborate with other marketing teams such as our Content & Community, Demand Gen, Events and Partnerships, to influence campaigns for the Enterprise segment. This role is a great fit for someone who loves to problem-solve through complexity, enjoys working with sophisticated buyers, and wants to own a full segment end-to-end. Your Background There’s no perfect path into this role. We’re open to a variety of backgrounds, including: * Product Marketing * Sales Enablement * Competitive Intelligence * Solutions Consulting or Sales Engineering What You’ll Do Own Enterprise segment narrative development * Conduct deep research and develop messaging for the full Enterprise buying committee: Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders that don’t show up the same way in smaller segments. * Translate Ashby’s company-level narrative into a story that resonates with Enterprise and upper mid-market buyers. * Maintain the Enterprise messaging framework that empowers Sales, Solutions Engineering, and Customer Success to communicate, sell and service Ashby’s differentiation with confidence. Be a strategic partner to Enterprise sales * Partner deeply with Sales Leadership and Solutions Engineering to identify opportunities within the segment * Develop Enterprise-specific enablement and build campaigns and materials that support the Enterprise sales process. * Act as the source of truth and connective tissue between Marketing, CS, and Sales on how to speak to the Enterprise buyer, overall messaging and collateral * Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward audience positioning and other key initiatives. Develop Enterprise-specific content * Own the content and collateral that’s unique to Enterprise: case studies, decks, one-pagers, and campaigns, including 1-1 and 1-to-few ABM built for this buyer set. * Support TCO reports and ROI content that help Enterprise buyers and champions justify Ashby internally. * Make sure CS, Sales, and Marketing are aligned and working from the same Enterprise messaging. Examples of Projects You’ll Work On * Support Enterprise ABM initiatives: Support enterprise messaging for the marketing ABM program with the content, and compelling creative campaigns that support 1-1 and 1-to-few messaging. * Analyst Relations Briefs: Partnering with Analyst Relations to prepare and brief analysts and press on Ashby’s offerings. * Sales Leadership Strategic Initiatives: Work with Sales Leadership to translate big ideas and top company priorities into actionable assets, initiatives and roll outs that the Sales Team can use to drive deals forward. * Enterprise buying committee messaging: Build out messaging tailored to secondary Enterprise stakeholders (Legal, Analysts, RecOps) who influence but don’t lead the buying process. * Enterprise sales deck refresh: Partner with Sales leadership to refresh the core Enterprise pitch as our narrative evolves. * Cross-functional alignment: Make sure CS, Sales, and Marketing are aligned and using the same Enterprise messaging as new campaigns roll out. You Might Be a Fit If You … * Love the complexity of Enterprise buying: multiple stakeholders, longer cycles, higher stakes. * Are a confident writer who can flex a company narrative to resonate with a more sophisticated, skeptical buyer. * Are comfortable owning your own copy and collaborating with design to produce polished, Enterprise-grade assets. * Like partnering closely with Sales and being in the room for their biggest deals. You Might Not Be a Fit If … * You are drained by ambiguity or unsolved problems. * You don’t love the enablement aspects of product marketing. * You’d rather work on message development in the abstract than get into the weeds of a specific deal or buyer. * You are not a confident writer and storyteller. Interview Process At Ashby, our team and interview process want to help you show your best self. Our interview process is structured to get to know you and your career as well as empower you with insight into our key focus areas. Here is the process in its entirety: * 30 min: Recruiter Screen with Talent Team * 45 min: Interview with Hiring Manager (Rosalia) * 30 min: Interview with Marketing * Assignment * Final Round with key stakeholders ### Benefits * You’ll get the time to do things the right way; we put a lot of emphasis on high quality work and avoid quick hacks as much as possible. * Competitive compensation is offered. * 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable. * Unlimited PTO with four weeks is recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅 * Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise. * Generous equipment, software, and office furniture budget. Get what you need to be happy and productive! * $100/month education budget with more expensive items (like conferences) covered with manager approval. Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. We hope that excites you enough to apply Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position. 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