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# Field Sales Development Representative

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/roofr.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 70k–75k / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceSeniorPublished30 Oct 2026Apply before29 Nov 2026Listing views42Application actions3Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Roofr is hiring a Field Sales Development Representative to generate and qualify leads for its roofing-industry CRM platform. The role combines high-volume remote prospecting by phone, email, and social channels with required attendance at trade shows, conferences, and local events. The representative will conduct product demonstrations, qualify inbound and partner-referred prospects, coordinate handoffs to Account Executives, and improve demo attendance. Success depends on B2B SaaS SDR experience, disciplined CRM hygiene, objection handling, event readiness, and consistent quota execution.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a quota-driven, high-activity sales role that requires rapid lead response, event execution, live demonstrations, and strong follow-through on no-shows. The field component, travel readiness, and ownership of conversion metrics add operational complexity beyond a typical remote SDR position.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$72,500US market range (per year)$65k–$85k0$93.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly lists a USD compensation band of $70,000–$75,000 plus 33% variable compensation. The annual cadence is inferred from the professional US sales role and the magnitude of the stated compensation band; the posting does not explicitly state a pay period. Estimated US annual base-pay market range for a field-oriented B2B SaaS SDR is $65,000–$85,000, with variable compensation commonly offered in addition.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[B2B SaaS sales](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20sales.md)[Sales development](https://jobicy.com/jobs?search_keywords=Sales%20development.md)[Lead qualification](https://jobicy.com/jobs?search_keywords=Lead%20qualification.md)[Trade show sales](https://jobicy.com/jobs?search_keywords=Trade%20show%20sales.md)[Product demonstrations](https://jobicy.com/jobs?search_keywords=Product%20demonstrations.md)[Cold calling](https://jobicy.com/jobs?search_keywords=Cold%20calling.md)[Email outreach](https://jobicy.com/jobs?search_keywords=Email%20outreach.md)[Social selling](https://jobicy.com/jobs?search_keywords=Social%20selling.md)[Objection handling](https://jobicy.com/jobs?search_keywords=Objection%20handling.md)[Pipeline forecasting](https://jobicy.com/jobs?search_keywords=Pipeline%20forecasting.md)[CRM data hygiene](https://jobicy.com/jobs?search_keywords=CRM%20data%20hygiene.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Account executive collaboration](https://jobicy.com/jobs?search_keywords=Account%20executive%20collaboration.md)[Speed-to-lead management](https://jobicy.com/jobs?search_keywords=Speed-to-lead%20management.md)[Spanish communication](https://jobicy.com/jobs?search_keywords=Spanish%20communication.md)

Sample interview questionsHow do you prioritize inbound and partner-referred leads when response time is measured in minutes?I use clear routing rules, immediate notifications, and a structured first-touch sequence. I contact high-intent leads by phone first, follow with a concise email, log every action in the CRM, and continue timed follow-up until the prospect is qualified, disqualified, or booked.

Describe how you would engage a roofing professional at a trade show and convert the interaction into a qualified meeting.

I would start with a short, relevant discovery question about their current sales process, measurement workflow, or operational bottleneck. After identifying a meaningful pain point, I would give a focused demonstration tied to that need, confirm decision-making context and timing, and book a specific next step with a clear handoff note for the Account Executive.

What steps do you take to improve booked-to-attended demo conversion?

I confirm the meeting while the prospect is engaged, send a calendar invite with a value-focused agenda, and use reminders through the prospect's preferred channel. If a prospect misses a meeting, I follow up the same day with an easy rebooking option and reassess whether the opportunity is still qualified.

How do you handle an objection from a prospect who says they already use another CRM or sales tool?

I acknowledge their existing investment and ask what is working well and where their current process creates friction. I then position the relevant Roofr capabilities around the stated gap rather than making generic comparisons, and propose a short discovery or demonstration if there is a credible reason to evaluate.

How do you maintain accurate pipeline data while managing a high volume of calls, emails, and event leads?

I make CRM updates part of the completion criteria for every interaction rather than treating them as end-of-day administration. I use consistent fields for use case, stakeholders, timeframe, next step, and qualification status, then review my pipeline daily to resolve missing data and keep forecasts reliable.

Opportunity details

## About this role.

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

***A quick note: some of our emails may be filtered into your spam/junk folder. Please check there regularly for any communications from us, including interview scheduling, next steps, and updates on your application. If you find one of our emails in spam, please mark it as “Not Spam” to help ensure future messages reach your inbox.***

We are looking for a Field Sales Development Representative (FSDR) to play a crucial role in capturing and qualifying leads at events and remotely via phone and email. You will be the face of Roofr at industry trade shows, conferences, and local events, engaging with potential customers, showcasing our solutions, and ensuring a seamless handoff to our sales team.

### What You’ll Get to Do:

75% of time remote/25% at events

* Learn about Roofr, our industry and competitors, and our value proposition
* Execute a high number of daily activities (Calls, emails, social selling, etc.)
* Attend roofing industry events, trade shows, and conferences to generate leads
* Conduct on-the-spot helicopter demos showcasing Roofr’s value proposition
* Drive revenue growth by connecting with roofing professionals in the field Work partner-referred leads inside a defined speed-to-lead SLA — first touch within minutes, not hours
* Connect with and qualify inbound leads
* Build and establish rapport with multiple levels of buyers
* Understand the prospect’s needs and effectively communicate how Roofr will help
* Partner with Roofr Partner Reps and Account Executives and collaborate on how to hand off qualified sales opportunities
* Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold
* Track and improve your own booked-to-attended conversion rate
* Document various details including use cases, purchase timeframes, and next steps
* Meet monthly, quarterly, and annual quotas
* Manage customer expectations and contribute to a high level of customer satisfaction
* Provide detailed and accurate pipeline forecasting and maintain data hygiene
* As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

### What You’ll Bring to the Role:

* Previous experience attending industry events or trade shows in a similar role
* 2+ years of experience in a related SDR role
* Has experience in B2B Saas Sales
* Self-starter, highly detail-oriented, quick learner, able to think on your feet
* Strong interpersonal skills and a creative problem-solving approach
* Ability to take feedback, make adjustments, and handle objections
* Comfortable on the phone, strong email writing skills and happy to handle objections
* Uncover potential opportunities by having conversations and setting meetings with prospective buyers
* Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents
* Ability and willingness to perform manual labor (carrying boxes, setting up booths, etc.)
* Valid driver’s license
* Roofing and/or construction experience is a plus
* Bilingual (English and Spanish) is a plus

Compensation Band: $70,000.00 – $75,000.00 USD + 33% variable

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

* 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging – we will see you in week 2!
* 1 Friday off per month (we call those our laundry days!)
* Company wide paid shutdown for the week between Christmas and New Years
* Flexible time off
* 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
* RRSP/401k match
* Generous Parental Leave policy

🤝 Perks:

* We host an annual company retreat with great team building activities
* Ample learning and development opportunities to continue growing your career
* Home office setup stipend
* Internet and phone allowance
* Remote first culture
* Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: [https://roofr.com/careers](https://roofr.com/careers).

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

Show more

[Apply now >](https://jobicy.com/jobs/157977-field-sales-development-representative.md)

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