[All remote jobs](https://jobicy.com/jobs.md)[![YipitData logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e1bee9df-221.jpg)](https://jobicy.com/company/yipitdata.md)[YipitData](https://jobicy.com/company/yipitdata.md) # Senior Product Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/yipitdata.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 160k–185k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished30 Oct 2026Apply before29 Nov 2026Listing views32Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. YipitData is seeking a Senior Product Marketing Manager to lead positioning, go-to-market strategy, launches, and sales enablement for its Public Investor segment. The role focuses on AI-powered and alternative-data products serving sophisticated institutional investors, including hedge funds and asset managers. This person will define ICPs and differentiated messaging, shape roadmap decisions with market feedback, and collaborate on pricing and packaging. Success will be measured through adoption, pipeline impact, win rates, and commercial clarity. The position requires strategic ownership alongside hands-on execution in a fast-moving B2B product environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, foundational PMM role that requires translating complex AI and data capabilities into differentiated investor-facing value propositions. It demands end-to-end ownership and influence across Product, Revenue, and Insights teams in an ambiguous, evolving market. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$172,500US market range (per year)$155k–$200k0$220.00k AI insightThe employer discloses an annual USD base-salary range of $160,000–$185,000, with a 10% performance bonus and equity mentioned separately. The midpoint is $172,500 per year. Estimated US market compensation for a senior B2B product marketing manager focused on AI, data, and financial-services products is approximately $155,000–$200,000 annually in base pay. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging development](https://jobicy.com/jobs?search_keywords=Messaging%20development.md)[Ideal customer profile development](https://jobicy.com/jobs?search_keywords=Ideal%20customer%20profile%20development.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Pricing and packaging](https://jobicy.com/jobs?search_keywords=Pricing%20and%20packaging.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[AI product marketing](https://jobicy.com/jobs?search_keywords=AI%20product%20marketing.md)[Financial data products](https://jobicy.com/jobs?search_keywords=Financial%20data%20products.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Performance measurement](https://jobicy.com/jobs?search_keywords=Performance%20measurement.md) Sample interview questionsHow would you develop positioning for an AI-powered investor workflow product aimed at hedge funds and long-only asset managers?I would begin with customer research to identify each segment's jobs, pain points, current workflows, and decision criteria. I would map the product's differentiated capabilities to measurable investor outcomes, then create a core positioning statement with tailored proof points, use cases, and messages for each audience. I would validate the narrative with customers, sales, and product stakeholders before scaling it into launch and enablement materials. Describe how you would measure whether a product launch was successful. I would establish a baseline and define metrics across the full funnel, including target-account awareness, product adoption, activated users, sales pipeline influenced, conversion rates, win rates, and customer feedback. The metrics would be segmented by ICP and use case so the team can identify where the launch is working or stalling. I would review results with Product and Revenue partners and use the findings to improve positioning, enablement, and the product experience. How do you translate a technically complex data or AI capability into a compelling commercial story? I start with the customer problem and desired business outcome rather than the technical feature. I work with product and technical experts to understand the mechanism, then convert it into simple benefit-led language supported by credible proof, examples, and quantified outcomes where possible. I also create layered messaging so executives receive a concise value proposition while technical evaluators can access deeper detail. How would you approach competitive intelligence in a market with both established data providers and emerging AI platforms? I would build a repeatable intelligence program using sales call feedback, win-loss analysis, customer interviews, product reviews, competitor materials, and market research. I would organize insights around buyer alternatives, strengths, weaknesses, objections, and differentiation rather than maintaining a static feature list. The output would include battlecards, objection handling, positioning recommendations, and regular updates for Product and Revenue teams. Tell us how you would influence product roadmap decisions before a launch. I would synthesize customer needs, market trends, competitive gaps, and commercial feedback into a clear opportunity narrative. I would pair qualitative evidence with data such as demand signals, deal friction, adoption patterns, and expected segment impact. By presenting prioritized recommendations early and partnering closely with product leaders, I would help ensure the roadmap addresses meaningful customer problems and supports a compelling go-to-market story. Opportunity details ## About this role. About Us: YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B. We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on. For three years and counting, we have been recognized as one of [Inc’s Best Workplaces](https://www.inc.com/profile/yipitdata). We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency. About the Role: YipitData is the leading alternative data platform for institutional investors, giving hedge funds and asset managers the differentiated insights they need to make better investment decisions. We are a multi-modal platform, inclusive of data feeds, our Investor Portal, and AI-powered agents and MCPs, that are redefining how investors discover, analyze, and act on data. Product Marketing sits at the intersection of Product and Revenue, ensuring what we build, how we position it, and how we sell it are tightly aligned. As we expand into AI-native workflows, this function plays a critical role in shaping how our platform is understood, launched, and sold to increasingly sophisticated buyers. We’re hiring a Senior Product Marketing Manager to own that work for our Public Investor segment. You’ll define positioning, lead product launches, and enable our commercial teams to bring the next generation of investor workflows to market. This is a foundational role with real scope, building core PMM capabilities for one of our most critical business lines. If you want to define how the future of investor workflows is understood and sold, this is your role. Key Responsibilities of the Senior Product Marketing Manager * Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs * Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys) * Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights * Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation * Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI * Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity * Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance Qualifications & Skills * 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products * Strong ability to translate complex, technical capabilities into compelling narratives * Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows * Comfort operating in fast-moving, ambiguous environments where the playbook is still being written * Experience working closely with product teams and influencing decisions early, not just at launch * Ability to operate both strategically and tactically, with ownership over outcomes end-to-end * Strong written and verbal communication skills Bonus Points if you… * Have experience working with hedge funds, asset managers, or financial data products * Have a background in finance, investing, or data-driven research * Have built or scaled product marketing in a B2B or data-driven environment * Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done * MBA or MS in Marketing Our compensation package includes comprehensive benefits, perks, a competitive salary, and equity: * The annual base salary for this position is anticipated to be $160,000 – $185,000, with a 10% performance bonus, and equity. * We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! * Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above! This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, Denver, Mountain View, and Seattle. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer. [Job Applicant Privacy Notice](https://www.yipitdata.com/job-applicant-privacy-notice) Show more [Apply now >](https://jobicy.com/jobs/158036-senior-product-marketing-manager-7.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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